“Before he got hurt, that was the Brandon Jennings we saw,’’ Anthony said. “The injuries hindered him. You can tell he’s in a different place physically.”
Last year, the Knicks were unable to find a point guard they liked. That played a part in having a less than memorable 30-52 record and missing the playoffs for the third straight year. With a revamped roster this year, the Knicks can contend for the playoffs this upcoming season and Jennings may play a key part.
The biggest acquisition this summer was trading for Chicago Bulls point guard Derrick Rose. That solved the Knicks point guard problem but they didn’t stop there. The Knicks capped off a great summer by signing Jennings to a one-year/$5 million contract.
Jennings’ contract is a steal for a player of his talent. A torn Achilles shortened his season with the Detroit Pistons last year and left many people wondering if he would ever play the same again. Phil Jackson and the Knicks gambled on Jennings and based on the crowd’s reaction in Madison Square Garden, it sounds like the right move so far.
“Him being on the market at that point, I felt we got a steal,’’ Carmelo Anthony said. “A guy who was a starting point guard before. A guy who knew how to run a team and play at a fast pace. For us to get him as a backup, I thought we got a steal with that.’’
Anthony makes a great point about Jennings’ former role. He was a starting point guard and is now going to be a backup point guard for the Knicks. Just a year ago, the Knicks couldn’t find a top-tier point guard and now they have two on the roster.
“He’s going to be a crowd favorite,’’ Jeff Hornacek said. “He’s going to do some crazy stuff sometimes to get the crowd going. You just to have let him be Brandon for a bit. If it gets too carried away, we’ll rein him in. But he’s very good at that. When you tell Brandon to settle it down, he’ll do that.”
Jennings was a crowd favorite on Monday night when the Knicks hosted the Washington Wizards. During a two-minute stretch, Jennings bumped Wizards’ guard Casper Ware, picked up a technical foul, and on the next offensive possession, made a three-pointer after getting fouled. Madison Square Garden rewarded Jennings’ effort by chanting his name.
“That was pretty awesome,’’ Jennings said about the chant. “It’s all mental. This game is mental. I got to find something to enlighten the team. We were kind of sluggish on both ends. It got everyone fired up.’’
With Jennings, the Knicks have a player that can get the team going with his hustle and eagerness to win. That may also lead to a few technical fouls but it will give the Knicks a personality. They will be the more aggressive team most nights and Phil Jackson has to feel good about that.
Knicks’ Owner James Dolan Bans Heckling Fan
New York Knicks owner James Dolan apparently has some thin skin when it comes to heckling over his horrendous run at the top of the Knicks empire.
That didn’t sit well with Dolan, who called the mad rude and abruptly banned him from attending anymore Knicks games and followed it up by having the man escorted out of the building by security.
NBA Announces Partnership with Puma
The National Basketball Association has officially announced that they have agreed to a multiyear partnership with Puma, who will now be recognized as an official marketing partner of the NBA, according to an official league statement.
“We are thrilled to partner with the NBA to bring PUMA to the next level in our reentry to the basketball market,” Adam Petrick, Global Director of Brand and Marketing at PUMA, said in a statement. “This partnership is a testament to the continued resurgence of PUMA within the basketball industry.”
Per the new agreement, Puma will not be allowed to feature athletes in their respective NBA uniforms and team logos has the brand looks to regain it’s once prominent presence in the NBA.
“PUMA played an important part in the early footwear culture of the NBA,” Dan Rossomondo, NBA Senior Vice President, Media and Business Development, stated.
“As PUMA expands its presence in the basketball market with new player relationships and a new line of basketball sneakers, becoming an official footwear partner of the league was a natural next step to help amplify the brand’s return to the category.”
The NBA has been busy with partnerships as of late. Just last week we reported on their new deal for the NBA G League and Twitch, where Twitch streams will now broadcast NBA G League gameplay, and Twitch streamers will be allowed to participate, via a unique partnership with them.
NBA G League Back on Twitch
The NBAGLeague’s official channel on Twitch, stated the following about their renewed partnership with the popular streaming platform:
“Thanks to a new partnership, you can now watch and co-stream any NBA G League game that is streamed on Twitch on your very own Twitch channel! So bring your hot takes, play-by-play, stat breakdowns, and fan rants because it’s your chance to put your unique spin on the broadcasts”
The news means even more attention will be put on the Twitch marketplace, and one would assume that there may be interest in the future in leveraging Mixer streams as well, if there isn’t already talk of that occurring.
The focus on co-streaming is particularly interesting as it brings a new level of interaction to NBA G League action, and a way for fans, and other Twitch streamers, to get in on the action like never before via a new co-streaming element.
Per an official press release: “Co-streaming is a feature unique to Twitch which allows a streamer to share another channel’s video feed, but with their own commentary and community. The result is a more personalized social experience. If you’re a streamer and want to give co-streaming a try, you can find a commentary-free broadcast to use on your co-stream”
This could be, potentially, a big tool for Twitch streams featuring NBA G League content to get incredible exposure, and a way for the NBA to market G League action on other Twitch channels, and via other niches, such as IRL streams.
Furthermore, it presents a great opportunity to shine the spotlight on female streamers who have a passion for broadcasting, or sports commentary.
On the surface, it seems like a win win for all involved.
Everything kicked off, officially, on February 8th, but here is the remaining schedule of games.:
UPCOMING TWITCH SCHEDULE (ALL TIMES ET)
Saturday, Feb. 9 — 8:30 PM — Memphis Hustle vs. Texas Legends
Friday, Feb. 22 — 8 PM — Agua Caliente Clippers vs. Wisconsin Herd
Saturday, Feb. 23 — 8:30 PM — Iowa Wolves vs. Texas Legends
Friday, March 1 — 8 PM — Fort Wayne Mad Ants vs. Wisconsin Herd
Saturday, March 2 — 2 PM — Capital City Go-Go vs. Raptors 905
Friday, March 8 — 8:30 PM — Raptors 905 vs. Austin Spurs
Saturday, March 9 — 7 PM — Windy City Bulls vs. Greensboro Swarm
Friday, March 15 — 8:30 PM — Agua Caliente Clippers vs. Texas Legends
Saturday, March 16 — 7 PM — Erie BayHawks vs. Canton Charge
Friday, March 22— 10 PM — Agua Caliente Clippers vs. Santa Cruz Warriors
Saturday, March 23 — 10 PM — Agua Caliente Clippers vs. Santa Cruz Warriors
Viewers can watch the original broadcast at on the NBA G League’s official Twitch channel, or they can choose to watch Twitch Partners and Affiliates who are planning on co-streaming the NBA G League this year.
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