The National Basketball Association has officially announced that they have agreed to a multiyear partnership with Puma, who will now be recognized as an official marketing partner of the NBA, according to an official league statement.
“We are thrilled to partner with the NBA to bring PUMA to the next level in our reentry to the basketball market,” Adam Petrick, Global Director of Brand and Marketing at PUMA, said in a statement. “This partnership is a testament to the continued resurgence of PUMA within the basketball industry.”
Per the new agreement, Puma will not be allowed to feature athletes in their respective NBA uniforms and team logos has the brand looks to regain it’s once prominent presence in the NBA.
“PUMA played an important part in the early footwear culture of the NBA,” Dan Rossomondo, NBA Senior Vice President, Media and Business Development, stated.
“As PUMA expands its presence in the basketball market with new player relationships and a new line of basketball sneakers, becoming an official footwear partner of the league was a natural next step to help amplify the brand’s return to the category.”
The NBA has been busy with partnerships as of late. Just last week we reported on their new deal for the NBA G League and Twitch, where Twitch streams will now broadcast NBA G League gameplay, and Twitch streamers will be allowed to participate, via a unique partnership with them.