One of the rules in Sports Announcing 101 is to be certain of the pronunciations of the names of the players involved in the game that will be called. Because if you err on just one letter, it could make a big difference.
Brad Sham, who’s been working Dallas Cowboys radio broadcasts for close to three decades, should know better.
During Sunday’s radio broadcast of the Cowboys’ overtime loss to the New Orleans Saints, at one point, a rushing attempt by running back DeMarco Murray was stopped by two Saints defensive players, including safety Isa Abdul-Quddus – pronounced “ka-DEUCE.”
Except when Sham pronounces the player’s name, he adds an extra letter at the end of it – which makes the second syllable of his name sound like the word “douche.”
After the mispronunciation, Sham admitted, “I just like to say” his name.
Added color analyst Babe Laufenberg: “I love it”.
While the player was undrafted and is only in his second year in the league, it’s not like Isa Abdul-Quddus isn’t necessarily a household name. When he laid out a Giants player on “Monday Night Football” in his rookie season last year, Mike Tirico had no problem pronouncing his name.
And just over a week ago, Abdul-Quddus appeared on the “Nick And Artie” radio show. Even if Artie Lange was in a drunken stupor, he would probably do a better job pronouncing Abdul-Quddus’ name than Brad Sham did on Sunday.
The irony is that Isa Abdul-Quddus attended Fordham University, a college responsible for the education of many renowned sports broadcasters like Vin Scully, Mike Breen, Bob Papa and Michael Kay.
Safe to say if Brad Sham went to Fordham, he’d get a failing grade.