If you’re reading this and you’re a blogger, contributor or website owner you may want to bookmark this for future reference. I’m going to post a list of some of the common mistakes bloggers and/or website owners make. No it won’t be a predictable rant about grammar, punctuation or content.
But the following Pitfalls can help you improve your brand, your content and your visibility.
This is the #1 mistake i see contributors make. In fact, it’s extremely overwhelming how often i see this. Most bloggers or writers contribute to more than one blog or website. While that is really good for visibility it can have a major drawback if you’re not doing it right.
One method i see is a Writer will write for Blog A and then post the same article, word for word, on Blog B and C.
The issue with that is it creates an issue known as Duplicate Content. Here is the definition of Duplicate Content or Dupe Content from Google:
Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include:
- Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices
- Store items shown or linked via multiple distinct URLs
- Printer-only versions of web pages
So how is this an issue? Google explains:
However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.
Search Engines like Google, Bing, Yahoo and Alexa all strive to deliver the best user experience. That can’t be accomplished with manipulative practices are allowed.
Therefore if you think posting your article on multiple sites is getting you more buzz, you may be setting yourself and the websites you post on for serious ramifications. Ramifications that could include a drop in visibility, a dip in traffic and a major uphill climb to rank for keyword terms.
Bottom Line: Make each of your articles unique to the site or blog you’re submitting it to. Don’t take shortcuts. If you’re forced into being inclined to take a shortcut then cut back on the number of blogs or sites your contribute to.
Remember, it’s all about Quality…not Quantity.
Don’t Cry Wolf
This rant is personal for me and it may be more an example of me just expressing my own deep personal distaste for this. I see this on Twitter, on blogs and on sites all the time. Brands and people claiming to understand, know or be versed in Search Engine Optimization or Social Media when the understanding of such practices is limited to knowing the definition or how to link a word in a body of content.
Intimating you know anything about SEO can open a can of worms. First and foremost, people who understand SEO will look at your site and what you are doing. If they see you actually don’t understand SEO or what Social Media truly is (it goes far beyond being a good Tweeter) you immediately lose credibility and chances are you won’t get a second visit to the website.
On top of that you’re lying to your contributors and audience. Competitors can swoop right in, point out your glaring lack of knowledge and perhaps lead people and contributors away from your brand.
Therefore, Don’t Cry Wolf.
We live in an age where more people are understanding the impact of SEO and Social Media, therefore the “bullshit detector” people have is becoming more accurate. Why risk it?
Don’t Annoy. Engage
The last thing people want on Social Media is to be constantly tweeted about your articles. Don’t get it confused, i am not referring to what you post on your own timeline, but when you mention people while posting your articles, shows or content.
It becomes an issues when your Timeline is just you mentioning people in a string of tweets:
“Hey read my article about Michael Jordam – http://mystite.com/Jordan”
I get this quite a bit and i understand why i do. But it does very little and next to nothing to inspire me to click and read. Especially if all i see is you “bugging” everyone who you follow or follows you to do the same.
There is no difference between that practice and spamming. It’s the same idea.
You’ll lose followers, you’ll lose readers and people won’t be inclined to engage with you.
Organic is always best. Develop a good audience the right way and people will gladly read your content because they are following you for that very reason. If you want tips on how to grow your Twitter audience the right way, read my article
Show that you value your audiences input by engaging with them, especially if you want them to really jump on board with your content. Acknowledge their tweets and most importantly treat your followers like people and not a number to increase your followers tally.
Quality over Quantity.