The Yin Yang of Marketing

Marketing your content can be a tricky proposition. There never seems to be enough of an audience at your fingertips to appease your need for visibility.

Although social media has changed the landscape for marketing your content in recent years it still presents an uphill climb of sorts. Building your social following is an arduous task and sometimes you can be impatient and too quick to throw in the towel and find easy shortcuts.

From experience, there are good and bad ways to market your social following and while I understand the thinking behind buying views, buying followers and buying RTs and why people fall into that pitfall, it’s essentially like treading water.

Being a content publisher or contributor can be a balancing act and one that many people sway one side more than the other. The thinking is that Social Media is the new end all be all of traffic generation and the truth it’s it’s half the battle. Search engine traffic such as Bing, Google and even Yahoo still drive good traffic to a website.

There is the other side of the coin that shows people who ignore social media and weigh more heavily into search. This can be the trend in more product and/or service driven niches and industries, but the problematic thinking is one in the same. Both sides are flawed and neither solely give the content being disseminated  the proper justice.

Forgetting your follower count and the overall traffic of your website when distributing your content can be the best way of thinking. Social Media followers can be a mirage of sorts. Because one has 50,000 followers doesn’t mean that those 50,000 followers are tuned into your conversation. An even lesser amount actually click through to read your content. That number drops dramatically with folks who make posting links, obsessively mentioning their followers to read their articles and constant one-dimensional posts, deterrents. Your click through rate is diminished further.

Those who rely solely on search ignore the core element of the initial intent. Creating content is opening or inviting discussion and while search is a powerful aggregator it takes a back seat to Social search. The reason is the behavior or culture of each entity.

Since search launched we have been wired to utilize it for information. Social, on the other hand is built for conversation. One without the other is like running a marathon on one leg. You may make a respectable time, but with two legs you could be producing at a much higher rate.

Structuring your content with SEO elements can help you shore up the search end, but there needs to be a proper structure throughout your site to truly harness the benefit. When a search engine indexes or caches your website it needs to be presented in a natural, resourceful and transparent fashion. Over-linking, link exchanges, too many ads and poor usability can negatively impact how search engines value your website. Your site may have been online for 10 years, but a site with 2 years of life can surpass you if proper elements are instituted.

The social aspect comes into play in many different variations and forms. Sharing your content is one way, a way that is often abused. When you share your content, unsolicited, by directly mentioning your followers you run a high risk of being marked for spam. With social algorithms your content can be categorized as spam or uninteresting and thus your exposure will suffer. It’s good to keep your followers in the loop, which makes the social aspect a multi-layered aspect, but becomes problematic if over-done. You don’t want to annoy your audience.

So how does one find the balance?

Making your social feed a conversation instead of pure link post is a good start. Those with bigger followings can get away with just sharing content because their followers trust the content produced and are more likely to click through. If you’re not in that area, it’s good to build good conversations with your followers thus creating a relationship. Once that relationship starts to build your feed is less likely to be skimmed over by your engaged audience.

Naturally, search is a big piece of any website pie. This is why you see a ton of internet marketing and SEO companies popping up. It’s a “must have” service for any website business. But there is a balance that must be maintained as well. Getting familiar with search engine guidelines is a good way to familiarize yourself with what search engines value.

My theory is that both social search and organic web search (ie: Google, Bing, etc) directly impact one another. As both mediums evolve, both mediums will rely on the other for additional metrics that can influence their own core aggregation structuring.

Focusing on one and ignoring the other is treading water. Finding the balance can keep your business afloat and prosperous as you navigate on the river of the future.

Utilizing & Leveraging Social Media in the Media Industry

(Photo courtesy of Wikipedia)

In our 3rd installment of our Social Media Roundtable (Check out our 1st and 2nd editions) we feature some of South Florida’s finest in Media. The topic of discussion will be how Social Media can be leveraged and maximized within the media industry. Regardless if you are currently working in the industry or aspiring to build your name within the industry, this piece will provide you insight into mastering social media to further your career and sharpen your skills.

South Florida is the perfect setting to discuss these topics. Miami is considered a leader in finance, commerce, culture, media, entertainment, arts and international trade and is experiencing a growth spurt. Areas such as downtown Miami, Miami Beach and Brickell provide an eclectic mix of culture and house a growing population.

The market size of Miami, the focus on arts & entertainment and a forward-thinking community all keep South Florida’s media professionals on their toes. Understanding social media and how to use it to constantly evolve is key to sustained success, not only for each of them personally but also for their brands as whole.

Get to know our panel:

 

How Important is Social Media in your job? How has the importance of Social Media grown within your industry?

 

Justin FinchJustin Finch – Social media is not just a part of my job. It’s as much a priority now as getting the story on the air, and my daily coffees.

The importance of social media has become, for us journalists, not just a way to link to our reports, but also a means for us to communicate with news makers, tipsters, and others who are directly impacted by the news of the day.

That also speaks to how much social media has grown. People don’t just want to watch the news, they want to talk about it — with you! So talk back, even when they don’t like what you’re saying.

Social networks are a place for conversation, and conversations evolve. So what gets you Facebook likes and Twitter retweets this month, may net you nothing a month from now. To be effective on social media, you have to surrender to the fact that it’s always changing, so you must too.

 

Erika DelgadoErika Delgado – Social media has become increasingly valuable in the weather world.  Before social media, radios were used as a substitute for television during significant weather events and power outages. However, now social media is used as the main source for updates during significant events.  Television stations are now really pushing the use of social media in all weather segments and also encouraging TV Meteorologists to communicate our forecasts via social media.

 

 

Anthony DiMoroAnthony DiMoro – Being an internet-based brand, Social Media is critical to our growth. I would venture to say that without social media, particularly Twitter, Sports Rants would not have the audience it has today. But it’s two-pronged. Having a social media profile, posting and engagement are all factors that are uniquely separated.

Building an audience that is in tune with the topics of discussion you post is as important as having a social media profile. Having a large percentage of my social media followers primarily interested in sports gives my content a platform to be visible on. It allows direct interaction with readers and starts a trend of social engagement that will keep me interesting to those who follow my profile.

Social Media has provided people such as myself, with no traditional degree in my respective field, opportunities to gain credibility that can open doors for my career. In the past those doors may not have been available to me, that credibility may not have been obtainable and the opportunities may not have existed.

Social Media allows me to leverage my brand, my work and the work of Sports Rants contributors in a way that was not available 10 years ago.

 

Jim Rodriguez
Jim Rodriguez
– Coming from English speaking media to now working in Spanish language television.  I’ve seen the use and importance of Social media grown 100-fold.  Everything from making sure our talents have their twitter handles on the on-screen graphics to calls to action, (pictures via instagram, polls on facebook, homemade videos and interviews through skype) it has became an essential element in our shows.

 

 

With the value of Social Media growing every year, How do you think this will impact your job and your industry in the future?

 

Erika DelgadoErika Delgado – Social media has truly taken over the communication industry.  It started with MySpace but Facebook and Twitter are what really have pushed social media over the edge.  It’s value to relaying weather information to viewers has grown tremendously in the past year and will only continue to do so.

I wouldn’t be surprised to begin to see a slow decline in television viewership in the future as the number of social media users increase.  As internet and social media continue to grow, it could potentially spell trouble for television stations in the future.

 

Jim Rodriguez
Jim Rodriguez
– As with many current and future consumers, social media is vital to letting them know what we are doing. On the radio side: “who is on with us right now?.. tune in”. On the television side:  it’s sharing interview snippets or teases to get people to watch our online content or to tune into the show.

As well as creating discussions, debates that will continue to keep interest in the show, topics, interviews and discussions even after we are done for the night.

 

 

Justin FinchJustin Finch – Because social media is so instant and so visceral, I think it’s will force a lot of the journalistic purists to loosen up a bit.

Social media users today have only seconds to absorb with what we spend a solid work day to broadcast. Now, we have to figure how to effectively drill down a day’s work into a 140 characters or just a picture? It won’t be a slam dunk every day, but it’s making us to think smarter about how we can make our reports more captivating and relevant.

 

 

Anthony DiMoroAnthony DiMoroSports Rants is a social media platform, so I believe social media will forever be embedded in the brand’s DNA. The great thing about being a brand built in the spirit of social media is many of  the advancements that social media will achieve in the future will be rather seamless for us to adapt to.

From an individual perspective, I believe we are seeing more media personalities evolve the way they interacting on platforms like Twitter, Facebook & Instagram. Through the years we have seen people make some really bad mistakes when posting or interacting with people on social media. Now i think there is a clearer understanding of possible “fallouts” or repercussions for making certain errors. It seems as though these incidents are naturally creating an outline of how not to conduct yourself, which is a good thing.

 

For those aspiring for a career in media, What are some tips you can give them about building their name/brand using Social Media?
What are some pitfalls or detractors to avoid?

 

Jim RodriguezJim Rodriguez – Be patient.  Honestly, a post may not get much attention.  Stay the course.  Clearly the big pitfall is that you are the brand.  The material you post, re-tweet, etc represents you.  I am not saying one would be wild or conservative,  just know that once it is out there, it is out there, even if you delete a tweet.

 

 

Justin FinchJustin FinchAs for advice to personal branding, I’d say you have to realize you will never be finished finding your voice and where you fit in this industry.
It’s just a fact. The good thing is that social media can help you with the fine tuning.

With so many people out there plotting a career just like yours, and many more with years under their belts, the thought alone of making your mark is overwhelming.

So, that makes it all the more important to figure out the nuts and bolts that make you “you,” and boil down what you uniquely bring to the table in your chosen career. Brace yourself, that could take a lifetime all by itself.

Once you figure it out, there’s still more work ahead. You’ll need to constantly polish those skills until the day you die, or retire.

 

Erika DelgadoErika Delgado – Social media is a way to communicate your ideas, thoughts, opinions, information to a greater amount of people.  However, it can also have its pitfalls if not used correctly or if used in a negative manner. Just as everything else on the internet, once it is posted or published, it remains there forever.

For those aspiring for a career in Media, the most important thing to remember is that your past always comes back to haunt you.  Employers are now using social media as a source of reference or background information about that person before they offer a position.  Where I am not against using social media for personal reasons, I truly feel one should censor what they write when communicating ideas that could be controversial, or even straight up unprofessional. That goes for posting photos as well.

Definitely take full advantage of social media, know your boundaries and also keep in mind that a potential employer is always reading your posts.  One thing to always remember as well – viewers look up to you as role models.  One wrong tweet or post will be enough to lose that viewer.

 

As much as traditional Media has embraced and utilized Social Media, what are some areas you feel it can be improved upon?

 

Anthony DiMoroAnthony DiMoro – Becoming less robotic. Some brands rely on auto-posts far too much, or completely. Understanding your audience and what attracts people to your content is key. It’s all about presentation. Posting a headline and a link may get you some clicks, but demonstrating personality & a human element can grow those clicks over time.

 

 

 

Erika DelgadoErika Delgado – Continued interaction between Media and the viewers is so important.  I think pushing out as much information possible via social media, including video of news stories and weather segments, is important and can always be improved on. Television is up against the internet. Instead of being on opposite teams, why not embrace the idea and work together with social media?  Including twitter handles during teases of a newscast is a great way to start.

 

 

Jim Rodriguez

 

Jim Rodriguez – Improvements? I’d say continue to be accurate, smart and bold.. that will continue to make a social media person earn the “chops” necessary to be even more credible and a worthy read, view.

 

 

Justin FinchJustin FinchIf you ask me, traditional media needs to embrace the “social” component in social media ASAP.

We have to reach people as people. The users on these networks just have their eyes and their devices, and they can choose to look at whatever they want, whenever they want.

That’s a huge challenge, but it also is an invitation for us to engage these users as conscious and curious human beings, and not a captive audience that’s stuck with us and our content.

We’ll also have to be more willing to be flexible. We’ve all seen certain social networks die, and on others we’re seeing the writing on the wall. To stay ahead, we’re going to have to follow these users as they adapt to the next new social network, and sometimes, we’ll have to lead them.

I mean, nobody said this social media thing was going to be easy.

 

The South Florida market is truly unique, from a media standpoint what do you think makes South Florida unique?

 

Jim Rodriguez

Jim Rodriguez – Having moved out here myself a couple of years ago… what makes this place unique is how easy one can navigate in one language and just as easy move on to another.  Being bilingual its fantastic.  More of a world to embrace, absorb and share.

 

 

Justin FinchJustin FinchSouth Florida is a unique media market for more reasons than I could ever list; but, one that jumps out right away is that there are no rules on so many different levels.

For us on the television news side, it’s not uncommon for a consumer to get their news on Spanish-language television, then switch over to an English-language station for the weather, and go back and forth all hour.

And in the field, it’s no big deal to find yourself in a situation where people who don’t speak English or Spanish.

As the gateway to Latin America and the Caribbean, a second home to snowbirds in the Northeast and Canada, and a vacation destination for the world, there are countless components to melting pot we’ve set on simmer here in South Florida. And when you’ve got that many differences brewing all one pot, it rewires your brain to think globally, teaches your ears to listen extra carefully, and trains your eyes to see and understand not everything or everyone are what they appear.

The surprises and stories here are endless.

 

Erika DelgadoErika Delgado – I think South Florida is unique for more than one reason. South Florida’s climate is a very inviting one all year long.  Because of this, activities are rarely canceled or are too hot or too cold to participate in.  Surrounded by water on all three sides also provides a very refreshing feel to the area. South Florida, specifically Miami, is also known for being a trendy, party-like city.

Naturally, newscasts in South Florida portray that trendy fashion setting anchors, and with gorgeous weather all year long, it’s no wonder many travel across the country to spend vacations in South Florida.

 

 

Anthony DiMoroAnthony DiMoro – I have only been in South Florida since August 2013, but I already can see vast differences between South Florida and Albany, New York.

Miami is more vibrant, a bigger market, larger population and a lot more energy. You can almost feel a different type of energy here.

Albany is far different. A much smaller market, limited events, long winters, it all impacts lifestyle. While the area is beautiful and rich in history, it is a different world in New York than it is here in South Florida.

 

 

Stay tuned for another Social Media Roundtable, be sure to connect with our panelists via Social Media.

Happy to Announce My New Venture with Dish Network

For the past few weeks you may have noticed my vague tweets on Twitter about pending “big news”. Well today is the day I am prepared to pull the curtains back on a big 2014 on tap.

I officially accepted a position with Dish Network/Infinity as their SEO Specialist. I’ll be bringing my talents and passion for SEO, Social Media and Branding to a well-known, respected and popular brand in Dish Network/Infinity. I will still be operating Elite Rank Media and SportsRants as I always have. This new opportunity is one that I am extremely excited to take on and I plan on some big things with the Dish Network brand.

One of my duties will be setting up and instituting a new Content area for Dish’s online brand. This will include various sections of content/news on various topics, including Sports.

This is where SportsRants.com comes in as SportsRants NFL, SportsRants NHL, SportsRants Women, SportsRants MLB, SportsRants NBA, SportsRants Racing and more sections of SportsRants’ content will be featured/associated with this online network of content. Being connected with the Dish brand speaks for itself and will not only be a major step for SportsRants but also provide Dish with established and popular Sports Content.

Be on the lookout in 2014 for Dish Network, it’s going to be a big year!

Cheers!



Social Media Roundtable: Success in Sports Media on Social Media

When it comes to Sports Media on Social Media there are tons of tips, methods and theories that discuss how to find success on social platforms. We delved into how to utilize Social Media properly with incredible insight in our first Social Media Roundtable piece. Presented by Elite Rank Media

In this edition of the Social Media/Sports Media Roundtable we continue our discussion but this time we focus on the impact of Social Media in the Media industry. We look at how traditional media companies value aspiring  media personalities on social media. We explore ways your work can gain more attention. We offer tips on how to improve the ways you utilize  social media and we provide bloggers and website owners tools to make their brand more social-friendly!

We also take a look at the WordPress platform, delve into SEO and discuss platforms and tools you should be utilizing.

We will have input and perspective from major markets and brands across the SEO, Sports Media and Website Development industries.

Contributing to this discussion:

 

The Impact of Social Media on Your Career

It’s worth asking just how much the media heavyweights are emphasizing the importance of social media? Does the emphasis go beyond a hashtag or a plug for a Twitter/Facebook page?

It goes without saying that the major heavyweight brands are certainly valuing social media more than ever, but what may surprise you is that these brands are also utilizing social media to scout potential talent. Hence why consistency is key with any and all of your work.

But all media brands and personality have a value on social media that has only accelerated in recent years. All indicators show this is a trend that isn’t slowing down anytime soon, so it’s key to not only utilize social media regularly but to use it properly.

 

freddieFreddie Coleman – The things we always stress are being in the now, being honest and credible while having fun.  I always believe that the listener can smell a phony a mile away and if you don’t believe in yourself as well being honest, then if you don’t have success, the blame is on you.

Social Media has been tremendous.  Anything to engage more listeners while keeping an eye on breaking news is all good with me.  If you don’t interact on social media somewhat in our business, you are a dinosaur. It is great getting my name and the show’s name out there.  I believe people like the fact that they can sort of put a face to your words.

ESPN regulates us as they should because you don’t want someone representing your company on Twitter acting like a lunatic, but they’ve been good about allowing us to let whatever our personalities are come through. ——

 

lisaLisa Guerrero – Social Media has had an impact on my career growth. I’m on both Twitter and Facebook and lately, as I have made the transition to investigative reporting from sports, I’m finding more and more that viewers can contact me directly with investigative ideas and tips that I can research. For followers to be able to reach out to me directly and to be able to give me exclusive information has been really important for my career growth as an investigative journalist

Last year I did a story called Justice for Juliette about a little girl who had been beaten to death and there had been no arrests in the case. I opened the cold case and we were able to track down 3 people, one of which is in jail and another headed to jail awaiting court next month. Because of that story a similar story was presented to me via Twitter, someone had direct messaged me and gave me some information which led to a story called Justice for Alissa, another little girl that had died. We were able to get that story exclusively because someone reached out to me using Social Media.

In terms of Inside Edition, they have been late to the party when it comes to utilizing social media. They recently put together a new website and are active on social media with a Twitter and Facebook page. But only recently have they allowed the talent to be able to post our Twitter handles on the show. We have a lot of followers on our Facebook page and are gaining followers on Twitter.

In addition to my Twitter page I have two pages on Facebook, personal page and a public page. The public page is a Lisa Guerrero fan page, so people can contact me for story ideas or to share comments on a story I have done. ——

 

Is Social Media Replacing Search Engines?

marc
Marc Purtell
– Any social interactions are going to continue to play more and more of a role in how search engines work. Recommendations from those in a consumer’s personal network are extremely impactful and search engines recognize this.

Content without social interaction in the form of likes, tweets, +1’s etc. is going to have a very hard time competing with content that engages people via social media. ——

 

 

shawn-rosko


Shawn Rosko
– I do think it is becoming one of the more important factors, but it is still not totally taking over because there will always be an importance  with technical and on page SEO. Google has come out and said that social signals are a factor when it comes to rankings, but without a sound site from an SEO standpoint already in place the social signals will not make a site do well alone. ——

 

 

 

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Anthony DiMoro – I think Social Media has threatened search engines who have dominated the internet for years. Now, Social Media is becoming a legitimate option when people are searching for something online. Facebook has certainly led that charge and i think hashtags are a good way at finding relative conversations. To their credit, Google has jumped on the trend with Google+ which has certainly become viable. I just worry about how many different waters they are dipping their toes into, can they stay sharp and progressive?

I’ll be interested to see how the XBox One is launched and received. I believe Microsoft, who is responsible for Bing, is on the cutting edge with some interactive technology and to their credit, has been receptive to suggestion from users. A different and progressive form of interaction will be introduced with the XBox One which won’t primarily focus on gamers. They claim to have fused social interaction in their next-gen console and in an innovative fashion.

What I love about this is that it will evolve SEO and Social Media and introduce us to a more intellectual world of social interaction. ——

 

 

Common Things that Sports Bloggers/Websites Do that they Shouldn’t in terms of SEO and Social Media?

 

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Anthony DiMoro – I always preach to steer clear from automation. While some instances of automation can be beneficial, a small percentage at that, I am a firm believer that it ends up “muddying” your initiative.

Checking your ego at the door is big in the Sports Talk industry, but you want to offer opinions and engage in friendly debates. As someone who has built a very good following on Twitter, it’s good to always think before you send a message and keep in mind not to bludgeon people with your content or your opinion.

If you’re social engagement is good, people will organically click on your links and go to your website.

Have enough confidence in your work to steer away from relying on automation.

There are some things that annoy me on Social Media. The Unfollowers.Me feature does more harm then good. Broadcasting how many people followed and/or unfollowed you will demonstrate a lack of human element and social awareness on your profile. If your tweets seem anyway robotic how can you expect people to take you or your brand seriously?

Another trend I am seeing pop up is allowing a 3rd party company to aggregate related tweets for your account (Roundteam). Essentially the idea is to select “contributors” to your twitter account and they can then send a tweet through your account, theirs and others.Why on Earth would you let anyone else speak for your brand? Especially someone who isn’t associated with your brand?!

Nothing speaks negatively about your brand or your work then allowing a 3rd party to tweet for you in an automated way. If you want people to take your brand and your work seriously, than you need to take your brand and work seriously by putting the time into every thing you do! ——

 

shawn-rosko

 

Shawn Rosko – Here I would say it is more of what many of them are not doing, and many of them are not engaging their readers and followers properly. They should be on their social profiles initiating conversations with their readers and fans. Many of them are using their social platforms to post sports updates and promote their own content. They should be out there asking more questions via polls, getting other peoples views on certain topics etc. ——

 

 

marc

 

Marc Purtell – This may be more for professional teams and leagues, but there is often failure to convey a proper code of conduct to athletes. We see too often a firestorm start because of an offensive comment by a professional athlete that can ultimately hurt the larger organization. Conduct rules need to be made clear and enforced to avoid any PR nightmares. ——

 

 

 

 

Is Social Media Authority a Substitute for a Journalism Degree?

 

freddie

 

Freddie Coleman – No.  You have to know the basics and being in the studio.  Having an opinion or knowledge on Twitter is no substitute for that. ——

 

 

 

lisa

 

Lisa Guerrero – Absolutely Not. Social Media is an added skill set which you should be doing in addition to a degree in English or Journalism. Being good on social media isn’t enough, you need a good foundation of writing and the foundation of a degree. Social Media and a Degree need to be working together. I don’t think Social Media can take the place of a broadcast degree ——

 

 

 

WordPress is a Popular Platform to Build a Brand. What Tips Should People Using WordPress Utilize?

 

sarahSarah Gooding – More than 20% of sites on the web are running WordPress. WordPress.com just moved up to the #7th ranked website for traffic in the US. I believe its popularity is due to the fact that WordPress is open source. Anyone can use it for free and you also have the freedom to modify it however you wish. The development community surrounding WordPress is also very active and collaborative. WordPress is improving at a faster rate than many of its counterparts. Each new release provides a better publishing experience.

I’d recommend searching for themes at the WordPress.org Theme Directory. These themes are a great starting place. Everything theme listed on wordpress.org has passed a rigorous set of standards. No malicious code is allowed in any of these themes. Depending on your requirements, you can find some excellent themes for blogs, magazines, video blogs and more. For someone who is just getting started, WordPress.com is a great place to set up a free blog and test drive the platform.

The plugins you select depend on your site’s specific needs and the resources available at your host. In general you would want to have a plugin for each of these five areas:  Google Analytics, Caching (Performance), Social Sharing, SEO and a plugin to handle Forms for contact, sales funnels, etc. ——

 

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Anthony DiMoro
– I’ve built the SportsRants and Elite Rank Media brands on WordPress and I think it’s a great platform to not only embrace, but immerse yourself with. While I am not the biggest fan of most of their SEO Plugins i give WordPress and their contributing developers credit for creativity and their understanding of every nuance of a website and blog.

There is so much talent pooled together in the WordPress community that only illustrates the cutting edge growth of WordPress throughout the years. ——

 

 

 

What Common Pitfalls Can Website Owners & Bloggers Fall Victim To?

 

sarahSarah Gooding

1. Not producing enough original content
2. No support for traffic from mobile / devices
3. Underestimating the importance of modern design ——

 

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Anthony DiMoro – Understand the basics of SEO and Social Media and continue to evolve. This is the biggest separation I see in regards to many sports websites from common websites: a lack of SEO implementation. First, have a basic understanding of What Search Engines Value and also how to Structure Your Content to Drive Traffic. ——

 

 

 

 

 

Social Media Platforms & SEO Tools that You’re Probably Not Using….But Should Be

 

twitterpicAnthony DiMoro – SEOBook is a favorite of mine, I love the tools, the insight and it’s an incredible tool if you are just getting your feet wet in SEO or an expert. You can learn a lot on this site as well as Moz.

Another cool tool is KnowEm.com. This is a perfect outlet for companies to explore their branding.

We see a lot of imposters taking brand names on social media accounts and either using it for spam purposes, to defame a brand or to simply attract followers. Knowem is a great tool you can use for branding. It will show you which social media sites your brand is visible on and can even help you build your presence across many social media platforms.

I think Digg and Reddit are vastly underutilized by the Sports Media industry. Techies and News websites tend to use these outlets but sports bloggers and media tend to gloss over them. ——

 

 

marc

Marc Purtell – Online video is a very compelling marketing tool and there are still many businesses, both large and small, not leveraging a Youtube strategy. There is definitely still a great deal of untapped potential in Youtube.

Radian6 is a great tool for measuring social marketing efforts and sentiment around an individual or brand, but may not be a good fit for smaller campaigns as it is in a higher cost tier. I really like HootSuite for managing multiple social profiles as well as tracking them. ViralHeat is another good tool for measuring data across multiple platforms and accounts and presenting that data in an actionable format. ——

 

 

shawn-roskoShawn Rosko – Two platforms that I love and many people do not do much with are StumbleUpon and Reddit. These sites can be very powerful for brand awareness and by helping to obtain backlinks. Many people out there just do not understand how powerful they are or else they do not know how to use these sites to get the exposure and backlinks that can come from them. Another very important social platform that many people still ignore is Google+. Google+ does have a direct impact on rankings so it is to the point where more people need to realize this and start taking advantage of the platform.

I think using a tool like Hootsuite or Buffer is great. These tools allow them to schedule updates throughout the day. A great way to promote an article for writers is to start out tweeting it with the title and then also schedule out more updates every few hours. When scheduling updates on twitter it is important to find unique points in the article to use when they schedule the tweet or facebook update. it is annoying when they tweet or update something on their facebook and always just use the title.

The title is great the first time but after that each social update should be using a different point in the article. Scheduling also saves time in the long-run, you can schedule everything early in the day and then not have to worry about it again ——

 

Some Words of Advice

twitterpicAnthony DiMoro – 1. Educate yourself on Social Media trends and SEO. Getting in the know regarding the advancements in these industries is essential to your growth. If you have a budget, it wouldn’t hurt gaining traction using SEO, especially if you are a big brand who wants an edge on the competition. But do your research when selecting an SEO Company.

2. Follow Social Media Brands that “Get it” in regards to Social Media. People may laugh but i really like the innovative steps a brand like WWE engages in. They have a clear and firm grasp on social media and have mastered integrating it within their brand. Don’t believe me? Spend an hour watching a live Monday Night Raw and count how many times they trend organically on Twitter. It will astonish you especially when you consider how much money major brands like the NFL spend to trend in the top spots yet WWE accomplishes this mostly organically.

3. Realize that every thing you do on social media leaves a lasting impression. Think before you tweet. Don’t take things personally and remember nothing is ever truly gone from the internet, even after you delete a tweet. ——

 

freddieFreddie Coleman – 1. Always be curious – you DON’T know everything there is to know.

2. Respect the game – Be strong, but not disagreeable.  Have a strong opinion and thought process, but don’t treat your opinion as fact.

3. It’s supposed to be fun – HAVE fun more often than not and know when to do that. ——

 

 

lisaLisa Guerrero – 1. Learn How to Write Well and continue to work on your writing skills because writing skills is the foundation of any good journalist.

2. Develop your own personal style. Find out what your strengths are and play to your strengths. Develop your own on-camera personality.

3. Use Social Media not just to promote your own stories or your show but also use it to reach out and ask a viewer for segment ideas, for show ideas, for information or leads on stories that are in their own community. Don’t just talk at people, talk with people. Use social media as a conversation not just a platform to promote what you do but to also listen to what people have to say about what you do ——

 

 

shawn-rosko

 

Shawn Rosko – ENGAGEMENT! Get to know your readers, ask them what they want to read about, ask their opinions. Do not be a billboard! Get involved in the conversation! ——

 

 

 

marc

 

Marc Purtell –  Engaging the audience is the most important thing they can do. Hosts/personalities can influence interaction by asking thought provoking questions to their audience and responding to comments from the audience. Beyond engagement, they need to invest in promoting their channels through paid media as well as measure results to see what types of content generate the most comments, what times of day seem to have the most engagement, etc. ——

 

 

As you can see, there are many ways that social media can be used, particularly on Twitter. Harnessing your talents and displaying them on Twitter is a calculated practice that can elevate your career in Sports Media. From SEO’s to Bloggers to Website owners and Sports Media, it’s critical to not only understand how to use these outlets well, but to use them in a way that casts the right light on your work.

Although this Roundtable discussion is complete we plan on having more in the future. But that’s not all the advice and tips we have for you regarding Social Media, Sports Media & SEO:

VIDEO: How to Grow Your Presence on Twitter the Right Way 

Social Media: Are You Your Own Worst Enemy?

Empowering Your Twitter Presence

Understanding What Search Engines Want

Cleaning Up Your Social Media Profiles

—————————————————————————————————————————

If you need SEO Services for your brand or business, make sure to visit Elite Rank Media

For additional information on Social Media tips visit SportsRants University and Elite Rank Media

Social Media Roundtable: How to Perfect Sports Media on Twitter

There is no doubting the impact social media has in our lives today. It dictates topical discussion, can elevate brands and can share news stories the instant they break. Social Media hubs like Twitter, Facebook, LinkedIn, Google+, Pintrest, Instagram, Reddit and Digg have grown tremendously over the past decade. During that growth they have legitimately challenged search engines as the preferred search query outlet people use.

Twitter has experienced a growth spurt in it’s social media impact. In 2012, revenue, driven largely by advertising, almost tripled to $316.9 million. In the first half of 2013, it posted revenue of $253.6 million but also had a loss of $69.3 million. According to ComScore, Twitter had roughly 36 million unique visitors in August 2013 and SEC.gov reports Twitter has 200,000,000+ monthly active users and 500,000,000+ tweets daily.

Twitter revealed in it’s synopsis of 2012 that sports was one of the most popular discussion topics users engaged in on the social media site. The Social Media Revolution is here and with brands like Facebook & Twitter going public, they legitimized themselves as a long-term fixture in our every day lives both personally and professionally. Over 90% of marketers rely on social media.

But one industry that has embraced and intertwined social media into the fabric of their culture has been sports media. Sports talk almost regularly dominates trending discussions multiple times every single day. This makes social media platforms like Twitter critical to anyone currently involved in or aspiring to make a career in sports media. The question is no longer; Do You Use Social Media? The question is now; How Well Do You Use Social Media?

Since launching SportsRants in 2011 i have utilized social media to build an image for my brand and myself. Without a degree in broadcasting, sports media or journalism I have been able to garner recognition for my work and my brand. I have created viability, respect and have positioned my brand to place us in a place of authority and value. This didn’t happen by “luck”, in fact I had an advantage before i even purchased my domain. It’s because I have been an SEO for close to 10 years. I have worked alongside some of the top SEO’s, directed campaigns for Fortune 500 and 100 companies and I have been able to improve my craft every year. The ability to support the growth of SportsRants with my own SEO company Elite Rank Media has expedited my growth.

An acumen in Search Engine Optimization in Social Media has been the main catalyst of my growth. It’s the reason why i have been viable in online radio and on Twitter.

Sure, I believe I have talent in talking about sports but it’s my Social Media & SEO knowledge that gets my brand and work out there. It’s executing a sound strategy, similar to what i do for my clients and have done for the aforementioned Fortune companies, that accelerates whatever I or my contributors do on SportsRants.

The truth is nowadays, more sports media brands are relying on social media platforms like Twitter to recruit new talent. It can be said that your activity on Social Media can be a living, constantly-evolving and fluid resume. ESPN, Sports Illustrated, Fox, CBS, NBC and other major media outlets do more talent fishing on social media than you think. Even major blog-structured outlets like Bleacher Report, SB Nation, Deadspin and even our own SportsRants do a majority of their recruitment using Twitter and other social media outlets.

Chances are if you’re reading this you are currently working in or aspiring to work in Sports Media. Whether it be in blogging, broadcasting, television or journalism you’re here because you understand the viability of social media particularly in your industry.

So if you don’t have the experience in SEO or are an “expert” in social media where do you go? How do you know if you are utilizing social media the right way to get your brand and/or work out there?

There are so many outlets that discuss SEO, but where do you find valuable information directly related to the Sports Media Industry?

I’ve had the honor of collecting some talent to offer insight in conjunction with mine on this very topic: Sports Media + Social Media 

We will be discussing the Why Social Media is Key to Your Current & Future Success, Tips on Using Social Media the Right Way & How to Conduct Yourself Properly on Social Media Websites.

We will have input from both the SEO side of things and the sports media side. We also have perspective from major markets including the West Coast, East Coast, Down South, North and Midwest.

Contributing to this discussion:

 

 

Why Social Media is Key to Your Current & Future Success

 

As I alluded to before and multiple times in the past, social media can make or break your career in media. Regardless if you are blogging, podcasting, hosting a radio show or covering a sport or team it’s crucial to not only grasp social media but also diligently work at building your presence the right way.

If you haven’t embraced Twitter, Facebook or Google+ you’re already behind the times and certainly steps behind your competition.

 

5acb48785065e0a4f7fa7c71dd1dca0eAnthony DiMoro – Seeing Twitter and Facebook go public solidifies their viability. In fact, i think Twitter, Facebook and Google+ for example are so deeply entrenched and interwoven in our society that it would be nearly impossible for it to go away anytime soon.

But understanding the impact social media can have and really immersing yourself and your brand in it is vital. I have always stressed consistency and engagement. Your social media presence is an extension of your brand and of you, so dumping it off to any sort of automation or abandoning it for chunks of time can and will hurt your initiative.

In the sports media industry you can build a powerful audience and connect with power players in your industry across the country and the world. Remember, that the first thing companies and potential employers do when researching a brand or applicant is checking up on them in search engines and social media.

If you need help motivating yourself to participate in social media always keep in mind: Your competition is already doing it —

 

shawn-roskoShawn Rosko – I think it is a good thing to see Twitter & Facebook go public because it is forcing people and brands to realize that social media is important and is not going away anytime soon. A few years back many people didn’t embrace social because they thought it was a trend that wouldn’t last, but now it is easy to see that is completely wrong as social media keeps growing and is now publicly traded.

I do not think it has hit a growth curve, people have been saying that it has for years but we keep seeing new trends popping up. Most recently we have seen photo/video rise up with platforms like vine, Pinterest, and Instagram. I think the future we will see some of the current popular platforms die off and new ones take their place. I think real time group video chats will start to become mainstream soon, that is a trend that we already see rising.

I think we will see Google+ become more popular as well, especially for brands since more people are realizing that the platform has a direct impact on authority and rankings. All of the other platforms combined help with them 2 things since Google watches social signals, but none have the direct impact that G+ has. ( http://moz.com/blog/google-plus-correlations)

Another trend I see getting extremely popular is user generated news outlets, it is already gaining popularity but before too long it is going to take over mainstream news outlets

The worst practice I currently see is brands using their social media channels as a billboard, they are just talking at their customers and not to them. If you look at the most successful brands they are using their channels to engage with their customers which is how it should be —

 

andrea2

Andrea Ocampo-Haley – I can attribute a lot of my success to social media. I feel that social media has been essential to my success and has allowed me to grow my fan base in ways that I would of never imagined. I use social media before, during and after my projects. It keeps me very busy. —

 

 

 

Conducting Yourself Properly: Negativity on Social Media

Everyone faces it on social media, almost every day. Negativity.

It’s easy for anyone to insult, bully or harass someone on Twitter, Facebook or any other social media outlet. But the key isn’t learning how to avoid social media negativity, but possessing the skills to deal with it properly. In some platforms there are little to no consequences for negative behavior on social media, therefore it is key to understand how to properly deal with these actions or comments.

As a media brand or personality it’s important to understand the consequences of your actions and reactions on Twitter. More often than not, regardless of the action or comment towards a particular individual, media and athletes are spotlighted for their reaction. Consider the fallout that Amy’s Baking Company had when reacting harshly to negative criticism regarding their brand. How about this gem? Think that hurt their business?

While this may seem unfair in some instances consider the fact that you are operating in this industry and it’s key to your current or future success to get it right.

 

julieJulie Buehler – I call Twitter “a landfill of language.” Most of it’s garbage and you have to wade through a lot of crap before finding some gems. But, I also understand that most people, fans and those who are just living out their daily lives are entirely engrossed in their own perspective.

Being in journalism, we’re trained to look at other perspectives, research fact and discover information to illuminate how different perspectives affect a certain situation. Fans are NOT trained to do that. They have their mindset and that’s it. So you just have to understand that.

The negativity I see makes me sad for the person sending it, but it’s doesn’t impact me at all, even the personal attacks and especially the gender attacks. If someone is lashing out 140 characters at time, that’s an indication to me their world is very small. I sincerely hope they continue to follow me, that per adventure, they come to realize the world is much larger than their concept. —

 

jenJen Royle – Well first, you have to consider the sources. Anyone who makes a sports debate personal has clearly taken things way too seriously and is not in the right frame of mind. Second, I don’t have anyone in my life that treats me poorly or insults me so I just remind myself, “these people have no affect on my life,” and I do my best to erase it from my mind.

People who tweet me and call me ugly or stupid and tell me to kill myself, or even threaten to kill my dog undeniably have anger and/or mental issues. I don’t give it a second thought.

I can’t always say I’ve felt this way: it took me a good couple of years to #1 accept that there are people like this out there and #2 learn how to deal with it. Its not something you can get used to over night. I feel sorry for such hateful people.

Some negatively toned people/tweeters are still sports fans. I debate to a certain extent and I have to say, I have changed a lot of people’s opinions. Some say, “you know what, Jen, I hated you five minutes ago. Now I like you.” Or “Hey Jen, I didn’t look at it that way, good point.” If it gets out of line, I block them. If they use insults, I block them.

I usually RT (retweet) insults to expose ignorance… sometimes kill them with sarcasm. I zing them with “my dog has more follower than you,” “don’t quit your day job to try to be a sports reporter,” etc. If somebody calls me ugly I’ll say, “I’m a solid 6 when I wash my hair on Tuesdays.” Stuff like that. It’s entertaining for my followers and shows I don’t take it very seriously. —

 

john

 

John Kincade – I try to engage these tweeps unless the language is foul. I promise that sometimes just engaging in the debate will earn respect and maybe a listener for the future! In my job, a lot of hosts are very thin skinned. That always amuses me. Considering that we take shots for a living! —

 

 

 

5acb48785065e0a4f7fa7c71dd1dca0eAnthony DiMoro – It’s easier to be negative on social media than to be positive. Sports is a hot-button issue which can bring together differing opinions from all walks of life. Someone telling me “you don’t know sports” always gets me to laugh but you have to learn to have a sense of humor and not take yourself too seriously on Twitter.

I do enjoy debating with people and weighing my position against an opposing point of view. But if you’re getting upset because you think Peyton Manning will throw for 7 touchdowns again while someone else thinks he won’t ever do that again, you’re losing focus.

The best debates are those that are intelligent, respectful and most of all, supported by stats. After all, most if not every aspect of media has an angle or a tone of opinion, so framing your opinion with supportive stats and facts goes a long way in any debate.

I think the most important thing is to set guidelines for yourself. Only engage in debates that have interesting and intelligent points of view. Remember that responding negatively to someone’s negative tweets makes you look bad but it also promotes their Twitter page on your timeline. Don’t validate it.

Most importantly, remember that you have the most powerful weapon in any Twitter battle: the Block button —

 

 

katy


Katy Mitchel
– Typically, I try and stay away from negative feeds. When I’m on Twitter or Facebook I try and look for the factual posts that give me information vs. the person’s opinion. Especially in a sports forum, opinions typically start debates and there’s always that one person that takes it too far.

It’s not a very pro-active approach, but sometimes you really just need to ignore the negativity. —

 

 

andrea2

 

Andrea Ocampo-Haley – We live in a society where behaving badly is celebrated. People expect instant gratification and social media allows you to do just that. Always think before you tweet. —

 

 

 

 

Rules to Live by in Social Media

 

It’s always better to have rules set in place as a road map for your activity on social media. It can be a bit unique in regards to the sports media industry but can be a fruitful endeavor. Building a name for yourself in sports talk is all about holding yourself to a high standard when engaging on Twitter.

But these rules shouldn’t be solely a code of ethics on social media but also a guide on how to find success in sports media. Brands like Twitter and Facebook are golden keys to exposure and your growth, but just like business, you are only as good as how you are structured. So structure yourself with a good foundation of social media practices (rules) and be consistent in following them.

 

jenJen Royle – Think before you hit send. People take photos of your tweets so even if you delete what you’ve written, it’s still out there. There are consequences. If you are emotional about an issue, step away from the computer/phone and try to gather your thoughts and think about the consequences/results before you hit send. There are more people than you think watching you and judging you. And some of them matter.

For me, I talk about my family, my day, my dog, my nephew, etc. I think as a radio personality, especially a female, it’s important to let people know who you are as a person. They’re going to judge you regardless so you may as well tell them the truth. I’m not afraid of who I am so I don’t hold anything back. What you see is what you get with my twitter account. You either love me or hate me, no gray area. But there’s nothing fake about it. —

 

 

john


John Kincade
– Be interactive during events that your target audience will be tuning into you to hear about later! It can create buzz. Don’t retweet a bunch of compliments you receive. I tend to retweet responses ripping on me for an opinion. Don’t take yourself too seriously either! You better step up and face the music when you are wrong. That is very powerful.

I’m selfish! First of all, I love interacting and it helps build my brand. We have a slogan that airs in show rejoins on the network that “the show never stops on a Twitter” One quality interaction can create a listener for life! —

 

 

julie
Julie Buehler –
#1  Know that what you say matters. Sometimes, it feels like spitting in the ocean, but your words on twitter DO matter and it’s important to think before tweeting.

#2 While YOUR words matter, don’t take attacks or negativity seriously. If people don’t understand how much their words matter, they aren’t worth anything.

#3  Humor will always win. —

 

 

5acb48785065e0a4f7fa7c71dd1dca0eAnthony DiMoro – Never leave anything 100% to automation. Automation can sometimes equal laziness and laziness isn’t going to help you or your brand grow. I spent a lot of time constructing my audience and i value their insight into my work and their time, you should do the same. Therefore auto-dming them, hawking your content annoyingly to them or taking a “holier than thou” approach can backfire.

Removing your ego from tweets can go a long way. We can all be wrong from time to time so admitting you’re wrong when necessary can go a long way.

Keep in mind that people have unique opinions, so tread carefully when debating them. Stick to your guns but only if you are using the ammunition of intelligence, statistics, facts and a respectful tone. Don’t give people the ammunition to cast you in a negative light. So be mindful of when you tweet and how you interact with others.

Being real relates to people. Be human. Show emotion and show a side of you that is easy to relate to. Show there is more to you than your brand.

In regards to discussing a breaking story i try and adhere to this: Instead of Obsessing over being  First, Obsess on being Right

Don’t obsess with numbers. As i have said in my posts at Elite Rank Media and here, its more beneficial to have 800 followers who are directly interested and engaged in your industry than 80,000 who mostly aren’t. —

 

andrea2

 

Andrea Ocampo-Haley – Be authentic! Social media is time consuming but try to engage with everyone who reaches out to you. Hashtags are a must, especially if you want people to find you and building relationships with people in your industry is important.

I would say consistency has been the key. Even when things have been slow I always try to engage with fans, have brainstorming sessions with producers and productions staff, and always try to be five steps ahead working on my next project. —

 

shawn-rosko
Shawn Rosko
– The 80/20 rule – when updating your brands social media channels make 80% of your updates non promotional with industry related news, jokes, and other content that will engage. The other 20% can be self promotional updates.

Hashtags – Most people should understand how important hashtags are at this point but seeing how many brands and people do not use them is surprising. They are the best way to have your updates seen by the right people, and not taking advantage of them is setting yourself up for failure. A great tool to find the most popular hashtags for any niche is hashtags.org. —

Understanding Your Market & That Every Market is Different

 

From the West to East Coast and from the North to the South and the Midwest, each market is different. Especially when it comes to sports talk & social media.

Even national or international brands need to understand how to engage and connect with each market. Some may not be as proactive as others, but the less proactive markets indicate opportunity and the more proactive markets can plop you in a crowd of influential people within your industry who can and will take notice.

julie
Julie Buehler
– Sometimes I feel like it’s a disadvantage because if I wake up at 7 am, it’s 10 am on the east coast and the world is already heavily engrossed in conversation… so for me to be a part of the mainstream, I feel like I should to be waking the roosters up on the west coast and rolling by 5 am. Not my style.

I do think there’s a more open look at sports, perhaps not so deeply entrenched in “old school” thinking and therefore, more likely to accept some “outside” voices, like a little blond gal with biceps hosting her own show. Not sure that’s going to happen in an emerging market in Alabama. —

katy
Katy Mitchel
– The markets I have been in (aside from Denver which is considered a major market) have not utilized social media to it’s full potential. I think there’s a few factors as to why, including lack of knowledge. If you are proficient at a certain skill than everyone relies on you rather than learn the product. In small markets we wear many different hats so it would really be just adding more to what we already do. It’s unfortunate because I feel the way social media SHOULD be used could compliment what I do greatly. —

john

 

John Kincade – I think a lot of the sports media just uses Twitter in a “reactionary” fashion. I do too, but I like to be proactive. I throw out my thoughts and rants daily and get things rolling before I ever sit behind a mic. I learn a lot from my tweeps too! —

 

 

 

andrea2


Andrea Ocampo-Haley
– I think South Florida’s multicultural society gives me the opportunity to interact with my fans in Spanish. I always have to be on top of my news in both English and in Spanish.It’s a wonderful opportunity to stay closely connected to my culture and living in South Florida allows me to do just that. —

5acb48785065e0a4f7fa7c71dd1dca0eAnthony DiMoro – Starting SportsRants in Albany, NY was tough. Honestly i found the level of sports media interest was underwhelming. While Albany isn’t necessarily a small demo, it lacks the passionate fan base that is hungry for sports media insight.

Most of any opportunities that could have been afforded to me weren’t simply because i was an “internet guy” who didn’t go the traditional road of a broadcast journalism degree nor did i cut my teeth working for a community station or paper. I never had an aspiration to do that. Mainly because I understand where my strengths lie. Anything I ever accomplished in the Capital Region was facilitated by my strengths and talents. I knew if I had a shot or opportunity I could produce something quality.

I never steered away from my opinion, never suppressed my competitive nature or talent. I never let anyone tell me “you can’t“. In Albany, New York it’s a small media circle so if you’re not in the clique then you’re not relevant in their eyes. Typically these were folks in the “old guard” who refused to buy into the internet and social media wave I thrive in. Some media outlets were great to me and I did make good connections, but I feel there is a resistance to go outside the norm that exists there that doesn’t allow progression.

In South Florida it’s a little different only because there is a more “tech-savvy” feel here. A more youthful media community that understands social media. It also helps having pro sports teams here as I feel that was a major factor in the sports media culture of Albany, NY.

Staying your course while always evolving is key. Being confident in your ability and who you are as well. —

Sharing Your Content on Twitter – How Often Does Tweeting People Your Content Work?

 

We all get the tweets from time to time where someone asks you to read or retweet an article from their blog or website.

But how often does it work? Are you doing it the right way? Who actually takes your recommendation?

shawn-rosko


Shawn Rosko
– They don’t annoy me when they are done in moderation, and many times I will check them out if I have time. If I see something interesting but don’t have time I will save to pocket (http://getpocket.com) to check out later. If I see someone just promoting something over and over with no other engaging updates I get annoyed and won’t check out their content and usually I will delete them. This is exactly where the 80/20 role mentioned above should be used. —

julie

Julie Buehler – I have found about a 5-10% return rate on these type of tweets when I send them out. When others do it, they don’t annoy me, I usually click links of people I enjoy following and I think the best way to catch attention is with pictures and sending out a great headline with a link. These are things I’m still working on improving. —

katy
Katy Mitchel
– I try to listen to my friends shows, but once again time comes into play. If I can have it on in the background while I work that’s one thing. But I do have to say the majority of people I surround myself with are wonderful writers and I enjoy reading blogs and articles regarding sports. I think they are much more time-friendly and can be read in multiple sittings. The only tweets/invites that annoy me are the ones that are trying to sell something. If it’s to listen to your show or read your blog, I understand it’s all about branding. If I don’t want to read/listen I won’t. —

5acb48785065e0a4f7fa7c71dd1dca0eAnthony DiMoro – I try not to annoy people my mentioning them when tweeting an article or radio show. I always try and remember what i think when it’s done to me. I usually tune it out immediately, especially if i look at that person’s timeline and see that is all they are doing.

If you DM me, good luck getting a response. I think we are all trained to think almost every unsolicited DM is spam and more often than not, it is.

I really value organic interaction. If people like your work, they will naturally click on your links to access it. Bludgeoning anyone isn’t a good marketing tactic.

I also think the most powerful and under-utilized tool is the hashtag. Use relative hashtags and you could organically attract readers and new followers alike. —

What’s Next For Sports Talk in Social Media?

 

So what IS the next evolution of Sports Talk in Social Media? What would make it better?

julie

Julie Buehler – From fans: a common understanding that sports is not life. Sports teaches us a lot about life, but there’s so much more. So they shouldn’t take it so seriously.

From media: to be more proactive in directing a conversation. Media is supposed to be trained, as I said before to procure information and disseminate it in hopes of advancing the conversation. If all the media does is REACT to the fans opinions and conversation points, we’ll get no where. Trained, intelligent media members should offer fans information, and help educate them in the reality of sports, not just hope for better ratings by feeding a fire of bad logic and frivolous ideas that come from despondent and overly dramatic fans —

shawn-rosko


Shawn Rosko
– This is another area where I think group video can be huge, it can allow people from all over the country to get more involved in sports conversation. User engagement is key and video is the best way to get great user engagement. Engaging the general public on social media platforms is important in many ways, and hearing their thoughts about sports can take sports talk to another level. —

katy

Katy Mitchel – If someone could create a site where only serious journalists could meet and discuss that would be fantastic. There’s no accountability in the media anymore because anyone can write a blog, but there’s no fact-check police to monitor it. It’s sad, too. When our society values first comment more than relevancy. Hopefully something is done about that soon.

Social Media is here to stay and so is sports talk. The evolution of both are now intertwined and more fluid than ever. —

As you can see, there are many ways that social media can be used, particularly on Twitter. Harnessing your talents and displaying them on Twitter is a calculated practice that can elevate your career in Sports Media. From SEO’s to Bloggers to Website owners and Sports Media, it’s critical to not only understand how to use these outlets well, but to use them in a way that casts the right light on your work.

Although this Roundtable discussion is complete we plan on having more in the future. But that’s not all the advice and tips we have for you regarding Social Media, Sports Media & SEO:

VIDEO: How to Grow Your Presence on Twitter the Right Way 

Social Media: Are You Your Own Worst Enemy?

Empowering Your Twitter Presence

Understanding What Search Engines Want

Cleaning Up Your Social Media Profiles

—————————————————————————————————————————

If you need SEO Services for your brand or business, make sure to visit Elite Rank Media

For additional information on Social Media tips visit SportsRants University and Elite Rank Media

Are You Your Own Worst Enemy?

It can be tough to get noticed on Social Media. With a pool that is already massive and still growing and a depth of competition, getting your articles noticed can be tricky. Regardless how good your content is it can still go virtually unnoticed if you engage in practices that push people away from reading your content or even following you.

Are you guilty? Find out

Build Your Niche – Be Selective

Building a following on Social Media takes time and work. It isn’t a hard concept to master but it is one that does come with it’s fair share of required dedication. Therefore if you are using 3rd party tools that promise to give you X amount of new followers or fans, you probably aren’t doing yourself any favors.

A while back i stumbled on Twiends which in theory seemed like a great way to gain followers. You pay for what they call “seeds”. Seeds are incentives to motivate people to follow you. For every user that follows you, you give them seeds. The number of seeds you give away impacts how many people will follow you. The higher the reward, the more people will follow. The issue is it’s easily manipulated. What is to stop someone from following you for the sake of gaining seeds only to unfollow you moments later? Or, even worse, what if they have no interest at all in what you tweet about?

Therefore, Twiends probably won’t serve much of a benefit for you if you want more eyes on your content.

Then there is Unfollower.me. Nothing annoys me more than that annoying tweet or DM that tells me i either followed or unfollowed someone on Twitter according to this app. Chances are if i follow you and i see you use this, i’ll be unfollowing immediately. It’s annoying and spammy.

Solution? Follow people in your direct interest group. If you tweet interesting things and not just links, links, links they may be inclined to follow you back. Filter searches with hashtags. #NFL #MLB #NBA #NHL all good categorized hashtags to find fellow sports fans talking about the topic(s) you are. It takes work and dedication, but you’ll be much happier with this than any automated alternative.

 

Are You Annoying Your Followers?

This is a great question to ask yourself. Are you doing things that would annoy any of your followers? And i am not talking about your thoughtful or snarky tweets.

I see this all the time on Twitter. Someone in the blog-industry, mostly sports, tweets me a link to their article or show. At first i think it’s cool someone would value my opinion and or thoughts on a topic. But then i look at their feed. Full of tweets to every user and follower they have, using the same templated tweet, asking to view and share their article.

You have officially annoyed your user base and took 3 steps back in your progression. not only did you annoy your followers into not reading your article, but you may have inspired them to unfollow you.

What good does that do?

Have faith in your writing. Make sure you follow people that are directly interested in your topic and therefore are more likely to read your content. Engage people in discussion and…gasp…be social on social media. Flooding your timeline with links and generic “read this” tweets won’t engage many people and certainly won’t keep your followers in tact.

Discussion engages people. If you have good discussions with your followers they become more apt to read your content because they enjoy your interaction.

Remember, nobody on social media is required or obligated to read your articles or follow you. When you conduct yourself in a manner that badgers people it creates a feeling of obligation.

 

Know your end goal, understand your demographic and practice good Social behavior!

 

 

Get Branded: A Rundown of SportsRants’ Branding Feature

Sports Rants is continuing the push forward to provide members who choose to utilize our website to host their sports blog with more features.

So you created a profile on SportsRants.com. Then you started a blog. Got yourself a nice looking design and started ranting. You went out and got your .COM registered, so what’s next?

It’s now time to tie that .COM in with your SportsRants hosted blog, so it shows your blog as a true .COM

If you’re wondering what that means…here is an example! Although SlicksandSticks.com is hosted on SportsRants.com and uses our site to blog, it still appears as SlicksandSticks.com when you visit the site.

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100% Branded to your blog. No more long URL extensions to use, no more 301 redirects, a crisp and branded .COM.

Having this feature just enforces our belief in a our unique community of bloggers. We strongly urge people to build their own brands and at SportsRants you have all the power and resources to utilize to do so.

  • 100% Branding of a .COM
  • Unrivaled & unmatched SEO Tools & Resources
  • Social Media Community of sports ranters to share with

Those are some pretty nice features!

So here is how to setup the .COM branding on your SportsRants hosted blog

  1. Buy Your .COM (you can do this at GoDaddy)
  2. Make sure you have a blog setup on Sports Rants
  3. Log into Your GoDaddy Account and go to Domains > Domain Management
  4. Select the Domain you wish to use for your .COM
  5. In Domain Details under DNS Zone File click Edit (see below)

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6. Edit the Points To IP address (shown above) to this IP Address 138.128.179.227

7. Login to Your Sports Rants hosted blog

8. Go to Dashboard then to Tools and then select Domain Mapping

9. Enter Your .COM name under Custom Domain then click Add

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10. You’re now setup. Depending on your registrar’s processing it could take from 1-48 hours to complete the process but generally takes less time than that.

Now your blog is 100% branded as your official .COM!

Remember, it is vital that these steps are followed in exact order, otherwise the branding will not work!

We are thrilled to roll this out to members of SportsRants.com. Remember to build your own brand using our website!

 

Happy Ranting

Pitfalls to Avoid in Blogging & Writing

If you’re reading this and you’re a blogger, contributor or website owner you may want to bookmark this for future reference. I’m going to post a list of some of the common mistakes bloggers and/or website owners make. No it won’t be a predictable rant about grammar, punctuation or content.

But the following Pitfalls can help you improve your brand, your content and your visibility.

Duplicate Content

This is the #1 mistake i see contributors make. In fact, it’s extremely overwhelming how often i see this. Most bloggers or writers contribute to more than one blog or website. While that is really good for visibility it can have a major drawback if you’re not doing it right.

One method i see is a Writer will write for Blog A and then post the same article, word for word, on Blog B and C.

The issue with that is it creates an issue known as Duplicate Content. Here is the definition of Duplicate Content or Dupe Content from Google:

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include:

  • Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices
  • Store items shown or linked via multiple distinct URLs
  • Printer-only versions of web pages

 

So how is this an issue? Google explains:

However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.

Search Engines like Google, Bing, Yahoo and Alexa all strive to deliver the best user experience. That can’t be accomplished with manipulative practices are allowed.

Therefore if you think posting your article on multiple sites is getting you more buzz, you may be setting yourself and the websites you post on for serious ramifications. Ramifications that could include a drop in visibility, a dip in traffic and a major uphill climb to rank for keyword terms.

Bottom Line: Make each of your articles unique to the site or blog you’re submitting it to. Don’t take shortcuts. If you’re forced into being inclined to take a shortcut then cut back on the number of blogs or sites your contribute to.

Remember, it’s all about Qualitynot Quantity.

 

Don’t Cry Wolf

This rant is personal for me and it may be more an example of me just expressing my own deep personal distaste for this. I see this on Twitter, on blogs and on sites all the time. Brands and people claiming to understand, know or be versed in Search Engine Optimization or Social Media when the understanding of such practices is limited to knowing the definition or how to link a word in a body of content.

Intimating you know anything about SEO can open a can of worms. First and foremost, people who understand SEO will look at your site and what you are doing. If they see you actually don’t understand SEO or what Social Media truly is (it goes far beyond being a good Tweeter) you immediately lose credibility and chances are you won’t get a second visit to the website.

On top of that you’re lying to your contributors and audience. Competitors can swoop right in, point out your glaring lack of knowledge and perhaps lead people and contributors away from your brand.

Therefore, Don’t Cry Wolf.

We live in an age where more people are understanding the impact of SEO and Social Media, therefore the “bullshit detector” people have is becoming more accurate. Why risk it?

Read my additional rant on folks who do the same with Social Media. A great and vital read

 

Don’t Annoy. Engage

The last thing people want on Social Media is to be constantly tweeted about your articles. Don’t get it confused, i am not referring to what you post on your own timeline, but when you mention people while posting your articles, shows or content.

It becomes an issues when your Timeline is just you mentioning people in a string of tweets:

“Hey read my article about Michael Jordam – http://mystite.com/Jordan

I get this quite a bit and i understand why i do. But it does very little and next to nothing to inspire me to click and read. Especially if all i see is you “bugging” everyone who you follow or follows you to do the same.

There is no difference between that practice and spamming. It’s the same idea.

You’ll lose followers, you’ll lose readers and people won’t be inclined to engage with you.

Organic is always best. Develop a good audience the right way and people will gladly read your content because they are following you for that very reason. If you want tips on how to grow your Twitter audience the right way, read my article

Secondly, engage!

Show that you value your audiences input by engaging with them, especially if you want them to really jump on board with your content. Acknowledge their tweets and most importantly treat your followers like people and not a number to increase your followers tally.

Quality over Quantity.

 

Happy Ranting!

 

 

 

Tips to Empower Your Twitter Presence

Social Media is an ever-evolving entity. A powerful one that can bring your brand to the next level, but also be a detractor. Misusing social media can stunt a brand’s growth and even create bad press if a erroneous tweet get’s visibility.

One issue that seems to stand out is how people and brands misuse Twitter thinking they are in fact doing something 100% positive.

Here are some helpful tips to help polish your social media experience.

Target Your Direct Audience

One tactic that is commonly used on Twitter to gain new followers is to follow folks with the hope they follow you back. This can work extremely well but isn’t a method that comes without it’s own pitfalls.

While in theory the method sounds straight forward and can have great returns too many people don’t take the time to avoid one mistake.

It makes little sense to incorporate people in your Twitter-universe that don’t fit into your niche. It makes even less sense to incorporate those who demonstrate the fact you took no time to actually look at the people you follow.

For example, let’s say you have around 30,000 followers on Twitter, but are following 26,000. What value does that 26,000 number have if you follow porn accounts, clear spam accounts or accounts that are so far outside your industry that there is zero chance they even pay attention to what you tweet or what your brand is?

Furthermore, what does it say say about those following you? Sure the number 30,000 is great but if only 40% of that number is in your direct niche, than that’s 60% of your audience that are least likely to be engaged in your topics. That’s a large sacrifice just to be able to tout a larger followers number.

Secondly, if you mutually follow a brand that is spammy or clearly low brow than that directly effects your image and the brand you’re pushing. People do look at who you follow. If they find enough questionable connections, they may in fact question it.

 

Leave Your Ego At the Door

Sure we all love seeing a nice differential between the number of people following you and the number of people you follow. It makes you seem that much more intriguing.

But particularly in the media industry, a lot of brand refuse to follow back. Leave your ego at the door.

Sure, following everyone back is not ideal, but those who interact heavily with you and your brand may garner the exception at some point in time.

Truth is if you aren’t a major, mainstream brand or representing one you should check your ego at the door. You are not above your audience. Especially if your goal is to be a major contender.

Putting your audience at the same level they put you can give them more initiative to engage, interact and visit your brand.

Be selective but don’t be afraid to follow back.

 

Let’s Be REAL

Seriously…enough with the auto posts.

I can go on and on about how bad this looks when all you do is auto post. This can be because you have your Twitter account synced with Facebook or another account where posts are automatically aggregated to all platforms. But this can lead people to unfollow you just as easy as they followed you to being with.

What would the incentive be to following you if they are getting the same exact message from your brand every where else?

 

Food for thought on a few ways to improve your Tweeting!

Happy Ranting!

Understanding What Search Engines Want

With every update Search Engine Giant Google does there comes a new wave of panic within the internet marketing industry. What methods would be banned, what methods are going to be considered “good”? But what many within the industry fail to understand is that the most important factors in generating good positioning in the search engines.

This goes for bloggers and for website owners.

Be Your Brand

This may seem like a pretty broad statement, but it holds so much truth. Too many websites and blogs fail to master the most basic and important principles when building a brand. Being the brand.

Being the brand goes beyond a catchy design for your website. Beyond the content that is generated on your site.

More than ever, there is emphasis on the value of Branding. Not just from a Reputation Management standpoint but from a core “branding” aspect.

“Being the Brand” is making your Brand more than a website. It’s being a influential voice within your industry. It’s showcasing innovation, consistency and quality. It’s about creating the relationship between the visitor and the site where the visitor doesn’t look at your brand as just another site, but as a vibrant portal of information.

There seems to be a popular trend on Twitter of building up profiles that just auto-sync with that particular websites/blogs content posting. Meaning, the brand wants tweeting on auto-pilot. Brands don’t seem to value the time in personalizing your tweets or engaging your audience. If you think people are merely going to click all the article links you post you are missing the boat.

Users want to feel engaged in a debate or a topic of conversation. After all, social sites like Twitter and Facebook are built on conversation (at least Facebook originally was built on this concept). The moment you place your brand on a higher level than your audience you start a trend of disassociating your brand with it’s core fanbase.

Tweet with people, ask engaging questions and every once in a while follow some people back. Sure, it looks great to have 30,000 followers and only following 200, but people feel more inclined to read your posts when they feel like they are truly engaged with you and that you value their connection.

On the flip side, make sure you follow people in your industry. Following people only to get them to follow you back, regardless of what the tweet or who they are, has minimal returns. It lacks focus, creativity and a genuine feel to your brands social presence.

 

Information IS Power

No matter what happens in the world of Search Engine Optimization, Search Engines or Internet Marketing one common thing will remain to hold true moving forward. Information!

No longer can we say “content is king”. The fact is spammers and duplicate content posting has diminished the value of that idea. While content is important, it is more important to understand what purpose search engines truly serve.

Every search engine from Google to Bing to Yahoo wants to answer your question. When you type in a search query you are, in essence, asking a search engine a question. A search engine then wants to give you either A. The Answer or B. Enough Resources to lead you to the answer.

Therefore make sure your website is an informational resource. Full of honest, intelligent and original content that can be resourceful.

When you start seeing your blog or website as a portal of information and not as simply a “website”, you start treating your content differently. You don’t have the be the go to guide for information, but presenting your website as a source for quality information can help give your site a favorable classification in all of the search engines.