Utilizing & Leveraging Social Media in the Media Industry

(Photo courtesy of Wikipedia)

In our 3rd installment of our Social Media Roundtable (Check out our 1st and 2nd editions) we feature some of South Florida’s finest in Media. The topic of discussion will be how Social Media can be leveraged and maximized within the media industry. Regardless if you are currently working in the industry or aspiring to build your name within the industry, this piece will provide you insight into mastering social media to further your career and sharpen your skills.

South Florida is the perfect setting to discuss these topics. Miami is considered a leader in finance, commerce, culture, media, entertainment, arts and international trade and is experiencing a growth spurt. Areas such as downtown Miami, Miami Beach and Brickell provide an eclectic mix of culture and house a growing population.

The market size of Miami, the focus on arts & entertainment and a forward-thinking community all keep South Florida’s media professionals on their toes. Understanding social media and how to use it to constantly evolve is key to sustained success, not only for each of them personally but also for their brands as whole.

Get to know our panel:

 

How Important is Social Media in your job? How has the importance of Social Media grown within your industry?

 

Justin FinchJustin Finch – Social media is not just a part of my job. It’s as much a priority now as getting the story on the air, and my daily coffees.

The importance of social media has become, for us journalists, not just a way to link to our reports, but also a means for us to communicate with news makers, tipsters, and others who are directly impacted by the news of the day.

That also speaks to how much social media has grown. People don’t just want to watch the news, they want to talk about it — with you! So talk back, even when they don’t like what you’re saying.

Social networks are a place for conversation, and conversations evolve. So what gets you Facebook likes and Twitter retweets this month, may net you nothing a month from now. To be effective on social media, you have to surrender to the fact that it’s always changing, so you must too.

 

Erika DelgadoErika Delgado – Social media has become increasingly valuable in the weather world.  Before social media, radios were used as a substitute for television during significant weather events and power outages. However, now social media is used as the main source for updates during significant events.  Television stations are now really pushing the use of social media in all weather segments and also encouraging TV Meteorologists to communicate our forecasts via social media.

 

 

Anthony DiMoroAnthony DiMoro – Being an internet-based brand, Social Media is critical to our growth. I would venture to say that without social media, particularly Twitter, Sports Rants would not have the audience it has today. But it’s two-pronged. Having a social media profile, posting and engagement are all factors that are uniquely separated.

Building an audience that is in tune with the topics of discussion you post is as important as having a social media profile. Having a large percentage of my social media followers primarily interested in sports gives my content a platform to be visible on. It allows direct interaction with readers and starts a trend of social engagement that will keep me interesting to those who follow my profile.

Social Media has provided people such as myself, with no traditional degree in my respective field, opportunities to gain credibility that can open doors for my career. In the past those doors may not have been available to me, that credibility may not have been obtainable and the opportunities may not have existed.

Social Media allows me to leverage my brand, my work and the work of Sports Rants contributors in a way that was not available 10 years ago.

 

Jim Rodriguez
Jim Rodriguez
– Coming from English speaking media to now working in Spanish language television.  I’ve seen the use and importance of Social media grown 100-fold.  Everything from making sure our talents have their twitter handles on the on-screen graphics to calls to action, (pictures via instagram, polls on facebook, homemade videos and interviews through skype) it has became an essential element in our shows.

 

 

With the value of Social Media growing every year, How do you think this will impact your job and your industry in the future?

 

Erika DelgadoErika Delgado – Social media has truly taken over the communication industry.  It started with MySpace but Facebook and Twitter are what really have pushed social media over the edge.  It’s value to relaying weather information to viewers has grown tremendously in the past year and will only continue to do so.

I wouldn’t be surprised to begin to see a slow decline in television viewership in the future as the number of social media users increase.  As internet and social media continue to grow, it could potentially spell trouble for television stations in the future.

 

Jim Rodriguez
Jim Rodriguez
– As with many current and future consumers, social media is vital to letting them know what we are doing. On the radio side: “who is on with us right now?.. tune in”. On the television side:  it’s sharing interview snippets or teases to get people to watch our online content or to tune into the show.

As well as creating discussions, debates that will continue to keep interest in the show, topics, interviews and discussions even after we are done for the night.

 

 

Justin FinchJustin Finch – Because social media is so instant and so visceral, I think it’s will force a lot of the journalistic purists to loosen up a bit.

Social media users today have only seconds to absorb with what we spend a solid work day to broadcast. Now, we have to figure how to effectively drill down a day’s work into a 140 characters or just a picture? It won’t be a slam dunk every day, but it’s making us to think smarter about how we can make our reports more captivating and relevant.

 

 

Anthony DiMoroAnthony DiMoroSports Rants is a social media platform, so I believe social media will forever be embedded in the brand’s DNA. The great thing about being a brand built in the spirit of social media is many of  the advancements that social media will achieve in the future will be rather seamless for us to adapt to.

From an individual perspective, I believe we are seeing more media personalities evolve the way they interacting on platforms like Twitter, Facebook & Instagram. Through the years we have seen people make some really bad mistakes when posting or interacting with people on social media. Now i think there is a clearer understanding of possible “fallouts” or repercussions for making certain errors. It seems as though these incidents are naturally creating an outline of how not to conduct yourself, which is a good thing.

 

For those aspiring for a career in media, What are some tips you can give them about building their name/brand using Social Media?
What are some pitfalls or detractors to avoid?

 

Jim RodriguezJim Rodriguez – Be patient.  Honestly, a post may not get much attention.  Stay the course.  Clearly the big pitfall is that you are the brand.  The material you post, re-tweet, etc represents you.  I am not saying one would be wild or conservative,  just know that once it is out there, it is out there, even if you delete a tweet.

 

 

Justin FinchJustin FinchAs for advice to personal branding, I’d say you have to realize you will never be finished finding your voice and where you fit in this industry.
It’s just a fact. The good thing is that social media can help you with the fine tuning.

With so many people out there plotting a career just like yours, and many more with years under their belts, the thought alone of making your mark is overwhelming.

So, that makes it all the more important to figure out the nuts and bolts that make you “you,” and boil down what you uniquely bring to the table in your chosen career. Brace yourself, that could take a lifetime all by itself.

Once you figure it out, there’s still more work ahead. You’ll need to constantly polish those skills until the day you die, or retire.

 

Erika DelgadoErika Delgado – Social media is a way to communicate your ideas, thoughts, opinions, information to a greater amount of people.  However, it can also have its pitfalls if not used correctly or if used in a negative manner. Just as everything else on the internet, once it is posted or published, it remains there forever.

For those aspiring for a career in Media, the most important thing to remember is that your past always comes back to haunt you.  Employers are now using social media as a source of reference or background information about that person before they offer a position.  Where I am not against using social media for personal reasons, I truly feel one should censor what they write when communicating ideas that could be controversial, or even straight up unprofessional. That goes for posting photos as well.

Definitely take full advantage of social media, know your boundaries and also keep in mind that a potential employer is always reading your posts.  One thing to always remember as well – viewers look up to you as role models.  One wrong tweet or post will be enough to lose that viewer.

 

As much as traditional Media has embraced and utilized Social Media, what are some areas you feel it can be improved upon?

 

Anthony DiMoroAnthony DiMoro – Becoming less robotic. Some brands rely on auto-posts far too much, or completely. Understanding your audience and what attracts people to your content is key. It’s all about presentation. Posting a headline and a link may get you some clicks, but demonstrating personality & a human element can grow those clicks over time.

 

 

 

Erika DelgadoErika Delgado – Continued interaction between Media and the viewers is so important.  I think pushing out as much information possible via social media, including video of news stories and weather segments, is important and can always be improved on. Television is up against the internet. Instead of being on opposite teams, why not embrace the idea and work together with social media?  Including twitter handles during teases of a newscast is a great way to start.

 

 

Jim Rodriguez

 

Jim Rodriguez – Improvements? I’d say continue to be accurate, smart and bold.. that will continue to make a social media person earn the “chops” necessary to be even more credible and a worthy read, view.

 

 

Justin FinchJustin FinchIf you ask me, traditional media needs to embrace the “social” component in social media ASAP.

We have to reach people as people. The users on these networks just have their eyes and their devices, and they can choose to look at whatever they want, whenever they want.

That’s a huge challenge, but it also is an invitation for us to engage these users as conscious and curious human beings, and not a captive audience that’s stuck with us and our content.

We’ll also have to be more willing to be flexible. We’ve all seen certain social networks die, and on others we’re seeing the writing on the wall. To stay ahead, we’re going to have to follow these users as they adapt to the next new social network, and sometimes, we’ll have to lead them.

I mean, nobody said this social media thing was going to be easy.

 

The South Florida market is truly unique, from a media standpoint what do you think makes South Florida unique?

 

Jim Rodriguez

Jim Rodriguez – Having moved out here myself a couple of years ago… what makes this place unique is how easy one can navigate in one language and just as easy move on to another.  Being bilingual its fantastic.  More of a world to embrace, absorb and share.

 

 

Justin FinchJustin FinchSouth Florida is a unique media market for more reasons than I could ever list; but, one that jumps out right away is that there are no rules on so many different levels.

For us on the television news side, it’s not uncommon for a consumer to get their news on Spanish-language television, then switch over to an English-language station for the weather, and go back and forth all hour.

And in the field, it’s no big deal to find yourself in a situation where people who don’t speak English or Spanish.

As the gateway to Latin America and the Caribbean, a second home to snowbirds in the Northeast and Canada, and a vacation destination for the world, there are countless components to melting pot we’ve set on simmer here in South Florida. And when you’ve got that many differences brewing all one pot, it rewires your brain to think globally, teaches your ears to listen extra carefully, and trains your eyes to see and understand not everything or everyone are what they appear.

The surprises and stories here are endless.

 

Erika DelgadoErika Delgado – I think South Florida is unique for more than one reason. South Florida’s climate is a very inviting one all year long.  Because of this, activities are rarely canceled or are too hot or too cold to participate in.  Surrounded by water on all three sides also provides a very refreshing feel to the area. South Florida, specifically Miami, is also known for being a trendy, party-like city.

Naturally, newscasts in South Florida portray that trendy fashion setting anchors, and with gorgeous weather all year long, it’s no wonder many travel across the country to spend vacations in South Florida.

 

 

Anthony DiMoroAnthony DiMoro – I have only been in South Florida since August 2013, but I already can see vast differences between South Florida and Albany, New York.

Miami is more vibrant, a bigger market, larger population and a lot more energy. You can almost feel a different type of energy here.

Albany is far different. A much smaller market, limited events, long winters, it all impacts lifestyle. While the area is beautiful and rich in history, it is a different world in New York than it is here in South Florida.

 

 

Stay tuned for another Social Media Roundtable, be sure to connect with our panelists via Social Media.

Happy to Announce My New Venture with Dish Network

For the past few weeks you may have noticed my vague tweets on Twitter about pending “big news”. Well today is the day I am prepared to pull the curtains back on a big 2014 on tap.

I officially accepted a position with Dish Network/Infinity as their SEO Specialist. I’ll be bringing my talents and passion for SEO, Social Media and Branding to a well-known, respected and popular brand in Dish Network/Infinity. I will still be operating Elite Rank Media and SportsRants as I always have. This new opportunity is one that I am extremely excited to take on and I plan on some big things with the Dish Network brand.

One of my duties will be setting up and instituting a new Content area for Dish’s online brand. This will include various sections of content/news on various topics, including Sports.

This is where SportsRants.com comes in as SportsRants NFL, SportsRants NHL, SportsRants Women, SportsRants MLB, SportsRants NBA, SportsRants Racing and more sections of SportsRants’ content will be featured/associated with this online network of content. Being connected with the Dish brand speaks for itself and will not only be a major step for SportsRants but also provide Dish with established and popular Sports Content.

Be on the lookout in 2014 for Dish Network, it’s going to be a big year!

Cheers!



Social Media Roundtable: Success in Sports Media on Social Media

When it comes to Sports Media on Social Media there are tons of tips, methods and theories that discuss how to find success on social platforms. We delved into how to utilize Social Media properly with incredible insight in our first Social Media Roundtable piece. Presented by Elite Rank Media

In this edition of the Social Media/Sports Media Roundtable we continue our discussion but this time we focus on the impact of Social Media in the Media industry. We look at how traditional media companies value aspiring  media personalities on social media. We explore ways your work can gain more attention. We offer tips on how to improve the ways you utilize  social media and we provide bloggers and website owners tools to make their brand more social-friendly!

We also take a look at the WordPress platform, delve into SEO and discuss platforms and tools you should be utilizing.

We will have input and perspective from major markets and brands across the SEO, Sports Media and Website Development industries.

Contributing to this discussion:

 

The Impact of Social Media on Your Career

It’s worth asking just how much the media heavyweights are emphasizing the importance of social media? Does the emphasis go beyond a hashtag or a plug for a Twitter/Facebook page?

It goes without saying that the major heavyweight brands are certainly valuing social media more than ever, but what may surprise you is that these brands are also utilizing social media to scout potential talent. Hence why consistency is key with any and all of your work.

But all media brands and personality have a value on social media that has only accelerated in recent years. All indicators show this is a trend that isn’t slowing down anytime soon, so it’s key to not only utilize social media regularly but to use it properly.

 

freddieFreddie Coleman – The things we always stress are being in the now, being honest and credible while having fun.  I always believe that the listener can smell a phony a mile away and if you don’t believe in yourself as well being honest, then if you don’t have success, the blame is on you.

Social Media has been tremendous.  Anything to engage more listeners while keeping an eye on breaking news is all good with me.  If you don’t interact on social media somewhat in our business, you are a dinosaur. It is great getting my name and the show’s name out there.  I believe people like the fact that they can sort of put a face to your words.

ESPN regulates us as they should because you don’t want someone representing your company on Twitter acting like a lunatic, but they’ve been good about allowing us to let whatever our personalities are come through. ——

 

lisaLisa Guerrero – Social Media has had an impact on my career growth. I’m on both Twitter and Facebook and lately, as I have made the transition to investigative reporting from sports, I’m finding more and more that viewers can contact me directly with investigative ideas and tips that I can research. For followers to be able to reach out to me directly and to be able to give me exclusive information has been really important for my career growth as an investigative journalist

Last year I did a story called Justice for Juliette about a little girl who had been beaten to death and there had been no arrests in the case. I opened the cold case and we were able to track down 3 people, one of which is in jail and another headed to jail awaiting court next month. Because of that story a similar story was presented to me via Twitter, someone had direct messaged me and gave me some information which led to a story called Justice for Alissa, another little girl that had died. We were able to get that story exclusively because someone reached out to me using Social Media.

In terms of Inside Edition, they have been late to the party when it comes to utilizing social media. They recently put together a new website and are active on social media with a Twitter and Facebook page. But only recently have they allowed the talent to be able to post our Twitter handles on the show. We have a lot of followers on our Facebook page and are gaining followers on Twitter.

In addition to my Twitter page I have two pages on Facebook, personal page and a public page. The public page is a Lisa Guerrero fan page, so people can contact me for story ideas or to share comments on a story I have done. ——

 

Is Social Media Replacing Search Engines?

marc
Marc Purtell
– Any social interactions are going to continue to play more and more of a role in how search engines work. Recommendations from those in a consumer’s personal network are extremely impactful and search engines recognize this.

Content without social interaction in the form of likes, tweets, +1’s etc. is going to have a very hard time competing with content that engages people via social media. ——

 

 

shawn-rosko


Shawn Rosko
– I do think it is becoming one of the more important factors, but it is still not totally taking over because there will always be an importance  with technical and on page SEO. Google has come out and said that social signals are a factor when it comes to rankings, but without a sound site from an SEO standpoint already in place the social signals will not make a site do well alone. ——

 

 

 

twitterpic

Anthony DiMoro – I think Social Media has threatened search engines who have dominated the internet for years. Now, Social Media is becoming a legitimate option when people are searching for something online. Facebook has certainly led that charge and i think hashtags are a good way at finding relative conversations. To their credit, Google has jumped on the trend with Google+ which has certainly become viable. I just worry about how many different waters they are dipping their toes into, can they stay sharp and progressive?

I’ll be interested to see how the XBox One is launched and received. I believe Microsoft, who is responsible for Bing, is on the cutting edge with some interactive technology and to their credit, has been receptive to suggestion from users. A different and progressive form of interaction will be introduced with the XBox One which won’t primarily focus on gamers. They claim to have fused social interaction in their next-gen console and in an innovative fashion.

What I love about this is that it will evolve SEO and Social Media and introduce us to a more intellectual world of social interaction. ——

 

 

Common Things that Sports Bloggers/Websites Do that they Shouldn’t in terms of SEO and Social Media?

 

twitterpic

Anthony DiMoro – I always preach to steer clear from automation. While some instances of automation can be beneficial, a small percentage at that, I am a firm believer that it ends up “muddying” your initiative.

Checking your ego at the door is big in the Sports Talk industry, but you want to offer opinions and engage in friendly debates. As someone who has built a very good following on Twitter, it’s good to always think before you send a message and keep in mind not to bludgeon people with your content or your opinion.

If you’re social engagement is good, people will organically click on your links and go to your website.

Have enough confidence in your work to steer away from relying on automation.

There are some things that annoy me on Social Media. The Unfollowers.Me feature does more harm then good. Broadcasting how many people followed and/or unfollowed you will demonstrate a lack of human element and social awareness on your profile. If your tweets seem anyway robotic how can you expect people to take you or your brand seriously?

Another trend I am seeing pop up is allowing a 3rd party company to aggregate related tweets for your account (Roundteam). Essentially the idea is to select “contributors” to your twitter account and they can then send a tweet through your account, theirs and others.Why on Earth would you let anyone else speak for your brand? Especially someone who isn’t associated with your brand?!

Nothing speaks negatively about your brand or your work then allowing a 3rd party to tweet for you in an automated way. If you want people to take your brand and your work seriously, than you need to take your brand and work seriously by putting the time into every thing you do! ——

 

shawn-rosko

 

Shawn Rosko – Here I would say it is more of what many of them are not doing, and many of them are not engaging their readers and followers properly. They should be on their social profiles initiating conversations with their readers and fans. Many of them are using their social platforms to post sports updates and promote their own content. They should be out there asking more questions via polls, getting other peoples views on certain topics etc. ——

 

 

marc

 

Marc Purtell – This may be more for professional teams and leagues, but there is often failure to convey a proper code of conduct to athletes. We see too often a firestorm start because of an offensive comment by a professional athlete that can ultimately hurt the larger organization. Conduct rules need to be made clear and enforced to avoid any PR nightmares. ——

 

 

 

 

Is Social Media Authority a Substitute for a Journalism Degree?

 

freddie

 

Freddie Coleman – No.  You have to know the basics and being in the studio.  Having an opinion or knowledge on Twitter is no substitute for that. ——

 

 

 

lisa

 

Lisa Guerrero – Absolutely Not. Social Media is an added skill set which you should be doing in addition to a degree in English or Journalism. Being good on social media isn’t enough, you need a good foundation of writing and the foundation of a degree. Social Media and a Degree need to be working together. I don’t think Social Media can take the place of a broadcast degree ——

 

 

 

WordPress is a Popular Platform to Build a Brand. What Tips Should People Using WordPress Utilize?

 

sarahSarah Gooding – More than 20% of sites on the web are running WordPress. WordPress.com just moved up to the #7th ranked website for traffic in the US. I believe its popularity is due to the fact that WordPress is open source. Anyone can use it for free and you also have the freedom to modify it however you wish. The development community surrounding WordPress is also very active and collaborative. WordPress is improving at a faster rate than many of its counterparts. Each new release provides a better publishing experience.

I’d recommend searching for themes at the WordPress.org Theme Directory. These themes are a great starting place. Everything theme listed on wordpress.org has passed a rigorous set of standards. No malicious code is allowed in any of these themes. Depending on your requirements, you can find some excellent themes for blogs, magazines, video blogs and more. For someone who is just getting started, WordPress.com is a great place to set up a free blog and test drive the platform.

The plugins you select depend on your site’s specific needs and the resources available at your host. In general you would want to have a plugin for each of these five areas:  Google Analytics, Caching (Performance), Social Sharing, SEO and a plugin to handle Forms for contact, sales funnels, etc. ——

 

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Anthony DiMoro
– I’ve built the SportsRants and Elite Rank Media brands on WordPress and I think it’s a great platform to not only embrace, but immerse yourself with. While I am not the biggest fan of most of their SEO Plugins i give WordPress and their contributing developers credit for creativity and their understanding of every nuance of a website and blog.

There is so much talent pooled together in the WordPress community that only illustrates the cutting edge growth of WordPress throughout the years. ——

 

 

 

What Common Pitfalls Can Website Owners & Bloggers Fall Victim To?

 

sarahSarah Gooding

1. Not producing enough original content
2. No support for traffic from mobile / devices
3. Underestimating the importance of modern design ——

 

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Anthony DiMoro – Understand the basics of SEO and Social Media and continue to evolve. This is the biggest separation I see in regards to many sports websites from common websites: a lack of SEO implementation. First, have a basic understanding of What Search Engines Value and also how to Structure Your Content to Drive Traffic. ——

 

 

 

 

 

Social Media Platforms & SEO Tools that You’re Probably Not Using….But Should Be

 

twitterpicAnthony DiMoro – SEOBook is a favorite of mine, I love the tools, the insight and it’s an incredible tool if you are just getting your feet wet in SEO or an expert. You can learn a lot on this site as well as Moz.

Another cool tool is KnowEm.com. This is a perfect outlet for companies to explore their branding.

We see a lot of imposters taking brand names on social media accounts and either using it for spam purposes, to defame a brand or to simply attract followers. Knowem is a great tool you can use for branding. It will show you which social media sites your brand is visible on and can even help you build your presence across many social media platforms.

I think Digg and Reddit are vastly underutilized by the Sports Media industry. Techies and News websites tend to use these outlets but sports bloggers and media tend to gloss over them. ——

 

 

marc

Marc Purtell – Online video is a very compelling marketing tool and there are still many businesses, both large and small, not leveraging a Youtube strategy. There is definitely still a great deal of untapped potential in Youtube.

Radian6 is a great tool for measuring social marketing efforts and sentiment around an individual or brand, but may not be a good fit for smaller campaigns as it is in a higher cost tier. I really like HootSuite for managing multiple social profiles as well as tracking them. ViralHeat is another good tool for measuring data across multiple platforms and accounts and presenting that data in an actionable format. ——

 

 

shawn-roskoShawn Rosko – Two platforms that I love and many people do not do much with are StumbleUpon and Reddit. These sites can be very powerful for brand awareness and by helping to obtain backlinks. Many people out there just do not understand how powerful they are or else they do not know how to use these sites to get the exposure and backlinks that can come from them. Another very important social platform that many people still ignore is Google+. Google+ does have a direct impact on rankings so it is to the point where more people need to realize this and start taking advantage of the platform.

I think using a tool like Hootsuite or Buffer is great. These tools allow them to schedule updates throughout the day. A great way to promote an article for writers is to start out tweeting it with the title and then also schedule out more updates every few hours. When scheduling updates on twitter it is important to find unique points in the article to use when they schedule the tweet or facebook update. it is annoying when they tweet or update something on their facebook and always just use the title.

The title is great the first time but after that each social update should be using a different point in the article. Scheduling also saves time in the long-run, you can schedule everything early in the day and then not have to worry about it again ——

 

Some Words of Advice

twitterpicAnthony DiMoro – 1. Educate yourself on Social Media trends and SEO. Getting in the know regarding the advancements in these industries is essential to your growth. If you have a budget, it wouldn’t hurt gaining traction using SEO, especially if you are a big brand who wants an edge on the competition. But do your research when selecting an SEO Company.

2. Follow Social Media Brands that “Get it” in regards to Social Media. People may laugh but i really like the innovative steps a brand like WWE engages in. They have a clear and firm grasp on social media and have mastered integrating it within their brand. Don’t believe me? Spend an hour watching a live Monday Night Raw and count how many times they trend organically on Twitter. It will astonish you especially when you consider how much money major brands like the NFL spend to trend in the top spots yet WWE accomplishes this mostly organically.

3. Realize that every thing you do on social media leaves a lasting impression. Think before you tweet. Don’t take things personally and remember nothing is ever truly gone from the internet, even after you delete a tweet. ——

 

freddieFreddie Coleman – 1. Always be curious – you DON’T know everything there is to know.

2. Respect the game – Be strong, but not disagreeable.  Have a strong opinion and thought process, but don’t treat your opinion as fact.

3. It’s supposed to be fun – HAVE fun more often than not and know when to do that. ——

 

 

lisaLisa Guerrero – 1. Learn How to Write Well and continue to work on your writing skills because writing skills is the foundation of any good journalist.

2. Develop your own personal style. Find out what your strengths are and play to your strengths. Develop your own on-camera personality.

3. Use Social Media not just to promote your own stories or your show but also use it to reach out and ask a viewer for segment ideas, for show ideas, for information or leads on stories that are in their own community. Don’t just talk at people, talk with people. Use social media as a conversation not just a platform to promote what you do but to also listen to what people have to say about what you do ——

 

 

shawn-rosko

 

Shawn Rosko – ENGAGEMENT! Get to know your readers, ask them what they want to read about, ask their opinions. Do not be a billboard! Get involved in the conversation! ——

 

 

 

marc

 

Marc Purtell –  Engaging the audience is the most important thing they can do. Hosts/personalities can influence interaction by asking thought provoking questions to their audience and responding to comments from the audience. Beyond engagement, they need to invest in promoting their channels through paid media as well as measure results to see what types of content generate the most comments, what times of day seem to have the most engagement, etc. ——

 

 

As you can see, there are many ways that social media can be used, particularly on Twitter. Harnessing your talents and displaying them on Twitter is a calculated practice that can elevate your career in Sports Media. From SEO’s to Bloggers to Website owners and Sports Media, it’s critical to not only understand how to use these outlets well, but to use them in a way that casts the right light on your work.

Although this Roundtable discussion is complete we plan on having more in the future. But that’s not all the advice and tips we have for you regarding Social Media, Sports Media & SEO:

VIDEO: How to Grow Your Presence on Twitter the Right Way 

Social Media: Are You Your Own Worst Enemy?

Empowering Your Twitter Presence

Understanding What Search Engines Want

Cleaning Up Your Social Media Profiles

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If you need SEO Services for your brand or business, make sure to visit Elite Rank Media

For additional information on Social Media tips visit SportsRants University and Elite Rank Media

Social Media Roundtable: How to Perfect Sports Media on Twitter

There is no doubting the impact social media has in our lives today. It dictates topical discussion, can elevate brands and can share news stories the instant they break. Social Media hubs like Twitter, Facebook, LinkedIn, Google+, Pintrest, Instagram, Reddit and Digg have grown tremendously over the past decade. During that growth they have legitimately challenged search engines as the preferred search query outlet people use.

Twitter has experienced a growth spurt in it’s social media impact. In 2012, revenue, driven largely by advertising, almost tripled to $316.9 million. In the first half of 2013, it posted revenue of $253.6 million but also had a loss of $69.3 million. According to ComScore, Twitter had roughly 36 million unique visitors in August 2013 and SEC.gov reports Twitter has 200,000,000+ monthly active users and 500,000,000+ tweets daily.

Twitter revealed in it’s synopsis of 2012 that sports was one of the most popular discussion topics users engaged in on the social media site. The Social Media Revolution is here and with brands like Facebook & Twitter going public, they legitimized themselves as a long-term fixture in our every day lives both personally and professionally. Over 90% of marketers rely on social media.

But one industry that has embraced and intertwined social media into the fabric of their culture has been sports media. Sports talk almost regularly dominates trending discussions multiple times every single day. This makes social media platforms like Twitter critical to anyone currently involved in or aspiring to make a career in sports media. The question is no longer; Do You Use Social Media? The question is now; How Well Do You Use Social Media?

Since launching SportsRants in 2011 i have utilized social media to build an image for my brand and myself. Without a degree in broadcasting, sports media or journalism I have been able to garner recognition for my work and my brand. I have created viability, respect and have positioned my brand to place us in a place of authority and value. This didn’t happen by “luck”, in fact I had an advantage before i even purchased my domain. It’s because I have been an SEO for close to 10 years. I have worked alongside some of the top SEO’s, directed campaigns for Fortune 500 and 100 companies and I have been able to improve my craft every year. The ability to support the growth of SportsRants with my own SEO company Elite Rank Media has expedited my growth.

An acumen in Search Engine Optimization in Social Media has been the main catalyst of my growth. It’s the reason why i have been viable in online radio and on Twitter.

Sure, I believe I have talent in talking about sports but it’s my Social Media & SEO knowledge that gets my brand and work out there. It’s executing a sound strategy, similar to what i do for my clients and have done for the aforementioned Fortune companies, that accelerates whatever I or my contributors do on SportsRants.

The truth is nowadays, more sports media brands are relying on social media platforms like Twitter to recruit new talent. It can be said that your activity on Social Media can be a living, constantly-evolving and fluid resume. ESPN, Sports Illustrated, Fox, CBS, NBC and other major media outlets do more talent fishing on social media than you think. Even major blog-structured outlets like Bleacher Report, SB Nation, Deadspin and even our own SportsRants do a majority of their recruitment using Twitter and other social media outlets.

Chances are if you’re reading this you are currently working in or aspiring to work in Sports Media. Whether it be in blogging, broadcasting, television or journalism you’re here because you understand the viability of social media particularly in your industry.

So if you don’t have the experience in SEO or are an “expert” in social media where do you go? How do you know if you are utilizing social media the right way to get your brand and/or work out there?

There are so many outlets that discuss SEO, but where do you find valuable information directly related to the Sports Media Industry?

I’ve had the honor of collecting some talent to offer insight in conjunction with mine on this very topic: Sports Media + Social Media 

We will be discussing the Why Social Media is Key to Your Current & Future Success, Tips on Using Social Media the Right Way & How to Conduct Yourself Properly on Social Media Websites.

We will have input from both the SEO side of things and the sports media side. We also have perspective from major markets including the West Coast, East Coast, Down South, North and Midwest.

Contributing to this discussion:

 

 

Why Social Media is Key to Your Current & Future Success

 

As I alluded to before and multiple times in the past, social media can make or break your career in media. Regardless if you are blogging, podcasting, hosting a radio show or covering a sport or team it’s crucial to not only grasp social media but also diligently work at building your presence the right way.

If you haven’t embraced Twitter, Facebook or Google+ you’re already behind the times and certainly steps behind your competition.

 

5acb48785065e0a4f7fa7c71dd1dca0eAnthony DiMoro – Seeing Twitter and Facebook go public solidifies their viability. In fact, i think Twitter, Facebook and Google+ for example are so deeply entrenched and interwoven in our society that it would be nearly impossible for it to go away anytime soon.

But understanding the impact social media can have and really immersing yourself and your brand in it is vital. I have always stressed consistency and engagement. Your social media presence is an extension of your brand and of you, so dumping it off to any sort of automation or abandoning it for chunks of time can and will hurt your initiative.

In the sports media industry you can build a powerful audience and connect with power players in your industry across the country and the world. Remember, that the first thing companies and potential employers do when researching a brand or applicant is checking up on them in search engines and social media.

If you need help motivating yourself to participate in social media always keep in mind: Your competition is already doing it —

 

shawn-roskoShawn Rosko – I think it is a good thing to see Twitter & Facebook go public because it is forcing people and brands to realize that social media is important and is not going away anytime soon. A few years back many people didn’t embrace social because they thought it was a trend that wouldn’t last, but now it is easy to see that is completely wrong as social media keeps growing and is now publicly traded.

I do not think it has hit a growth curve, people have been saying that it has for years but we keep seeing new trends popping up. Most recently we have seen photo/video rise up with platforms like vine, Pinterest, and Instagram. I think the future we will see some of the current popular platforms die off and new ones take their place. I think real time group video chats will start to become mainstream soon, that is a trend that we already see rising.

I think we will see Google+ become more popular as well, especially for brands since more people are realizing that the platform has a direct impact on authority and rankings. All of the other platforms combined help with them 2 things since Google watches social signals, but none have the direct impact that G+ has. ( http://moz.com/blog/google-plus-correlations)

Another trend I see getting extremely popular is user generated news outlets, it is already gaining popularity but before too long it is going to take over mainstream news outlets

The worst practice I currently see is brands using their social media channels as a billboard, they are just talking at their customers and not to them. If you look at the most successful brands they are using their channels to engage with their customers which is how it should be —

 

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Andrea Ocampo-Haley – I can attribute a lot of my success to social media. I feel that social media has been essential to my success and has allowed me to grow my fan base in ways that I would of never imagined. I use social media before, during and after my projects. It keeps me very busy. —

 

 

 

Conducting Yourself Properly: Negativity on Social Media

Everyone faces it on social media, almost every day. Negativity.

It’s easy for anyone to insult, bully or harass someone on Twitter, Facebook or any other social media outlet. But the key isn’t learning how to avoid social media negativity, but possessing the skills to deal with it properly. In some platforms there are little to no consequences for negative behavior on social media, therefore it is key to understand how to properly deal with these actions or comments.

As a media brand or personality it’s important to understand the consequences of your actions and reactions on Twitter. More often than not, regardless of the action or comment towards a particular individual, media and athletes are spotlighted for their reaction. Consider the fallout that Amy’s Baking Company had when reacting harshly to negative criticism regarding their brand. How about this gem? Think that hurt their business?

While this may seem unfair in some instances consider the fact that you are operating in this industry and it’s key to your current or future success to get it right.

 

julieJulie Buehler – I call Twitter “a landfill of language.” Most of it’s garbage and you have to wade through a lot of crap before finding some gems. But, I also understand that most people, fans and those who are just living out their daily lives are entirely engrossed in their own perspective.

Being in journalism, we’re trained to look at other perspectives, research fact and discover information to illuminate how different perspectives affect a certain situation. Fans are NOT trained to do that. They have their mindset and that’s it. So you just have to understand that.

The negativity I see makes me sad for the person sending it, but it’s doesn’t impact me at all, even the personal attacks and especially the gender attacks. If someone is lashing out 140 characters at time, that’s an indication to me their world is very small. I sincerely hope they continue to follow me, that per adventure, they come to realize the world is much larger than their concept. —

 

jenJen Royle – Well first, you have to consider the sources. Anyone who makes a sports debate personal has clearly taken things way too seriously and is not in the right frame of mind. Second, I don’t have anyone in my life that treats me poorly or insults me so I just remind myself, “these people have no affect on my life,” and I do my best to erase it from my mind.

People who tweet me and call me ugly or stupid and tell me to kill myself, or even threaten to kill my dog undeniably have anger and/or mental issues. I don’t give it a second thought.

I can’t always say I’ve felt this way: it took me a good couple of years to #1 accept that there are people like this out there and #2 learn how to deal with it. Its not something you can get used to over night. I feel sorry for such hateful people.

Some negatively toned people/tweeters are still sports fans. I debate to a certain extent and I have to say, I have changed a lot of people’s opinions. Some say, “you know what, Jen, I hated you five minutes ago. Now I like you.” Or “Hey Jen, I didn’t look at it that way, good point.” If it gets out of line, I block them. If they use insults, I block them.

I usually RT (retweet) insults to expose ignorance… sometimes kill them with sarcasm. I zing them with “my dog has more follower than you,” “don’t quit your day job to try to be a sports reporter,” etc. If somebody calls me ugly I’ll say, “I’m a solid 6 when I wash my hair on Tuesdays.” Stuff like that. It’s entertaining for my followers and shows I don’t take it very seriously. —

 

john

 

John Kincade – I try to engage these tweeps unless the language is foul. I promise that sometimes just engaging in the debate will earn respect and maybe a listener for the future! In my job, a lot of hosts are very thin skinned. That always amuses me. Considering that we take shots for a living! —

 

 

 

5acb48785065e0a4f7fa7c71dd1dca0eAnthony DiMoro – It’s easier to be negative on social media than to be positive. Sports is a hot-button issue which can bring together differing opinions from all walks of life. Someone telling me “you don’t know sports” always gets me to laugh but you have to learn to have a sense of humor and not take yourself too seriously on Twitter.

I do enjoy debating with people and weighing my position against an opposing point of view. But if you’re getting upset because you think Peyton Manning will throw for 7 touchdowns again while someone else thinks he won’t ever do that again, you’re losing focus.

The best debates are those that are intelligent, respectful and most of all, supported by stats. After all, most if not every aspect of media has an angle or a tone of opinion, so framing your opinion with supportive stats and facts goes a long way in any debate.

I think the most important thing is to set guidelines for yourself. Only engage in debates that have interesting and intelligent points of view. Remember that responding negatively to someone’s negative tweets makes you look bad but it also promotes their Twitter page on your timeline. Don’t validate it.

Most importantly, remember that you have the most powerful weapon in any Twitter battle: the Block button —

 

 

katy


Katy Mitchel
– Typically, I try and stay away from negative feeds. When I’m on Twitter or Facebook I try and look for the factual posts that give me information vs. the person’s opinion. Especially in a sports forum, opinions typically start debates and there’s always that one person that takes it too far.

It’s not a very pro-active approach, but sometimes you really just need to ignore the negativity. —

 

 

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Andrea Ocampo-Haley – We live in a society where behaving badly is celebrated. People expect instant gratification and social media allows you to do just that. Always think before you tweet. —

 

 

 

 

Rules to Live by in Social Media

 

It’s always better to have rules set in place as a road map for your activity on social media. It can be a bit unique in regards to the sports media industry but can be a fruitful endeavor. Building a name for yourself in sports talk is all about holding yourself to a high standard when engaging on Twitter.

But these rules shouldn’t be solely a code of ethics on social media but also a guide on how to find success in sports media. Brands like Twitter and Facebook are golden keys to exposure and your growth, but just like business, you are only as good as how you are structured. So structure yourself with a good foundation of social media practices (rules) and be consistent in following them.

 

jenJen Royle – Think before you hit send. People take photos of your tweets so even if you delete what you’ve written, it’s still out there. There are consequences. If you are emotional about an issue, step away from the computer/phone and try to gather your thoughts and think about the consequences/results before you hit send. There are more people than you think watching you and judging you. And some of them matter.

For me, I talk about my family, my day, my dog, my nephew, etc. I think as a radio personality, especially a female, it’s important to let people know who you are as a person. They’re going to judge you regardless so you may as well tell them the truth. I’m not afraid of who I am so I don’t hold anything back. What you see is what you get with my twitter account. You either love me or hate me, no gray area. But there’s nothing fake about it. —

 

 

john


John Kincade
– Be interactive during events that your target audience will be tuning into you to hear about later! It can create buzz. Don’t retweet a bunch of compliments you receive. I tend to retweet responses ripping on me for an opinion. Don’t take yourself too seriously either! You better step up and face the music when you are wrong. That is very powerful.

I’m selfish! First of all, I love interacting and it helps build my brand. We have a slogan that airs in show rejoins on the network that “the show never stops on a Twitter” One quality interaction can create a listener for life! —

 

 

julie
Julie Buehler –
#1  Know that what you say matters. Sometimes, it feels like spitting in the ocean, but your words on twitter DO matter and it’s important to think before tweeting.

#2 While YOUR words matter, don’t take attacks or negativity seriously. If people don’t understand how much their words matter, they aren’t worth anything.

#3  Humor will always win. —

 

 

5acb48785065e0a4f7fa7c71dd1dca0eAnthony DiMoro – Never leave anything 100% to automation. Automation can sometimes equal laziness and laziness isn’t going to help you or your brand grow. I spent a lot of time constructing my audience and i value their insight into my work and their time, you should do the same. Therefore auto-dming them, hawking your content annoyingly to them or taking a “holier than thou” approach can backfire.

Removing your ego from tweets can go a long way. We can all be wrong from time to time so admitting you’re wrong when necessary can go a long way.

Keep in mind that people have unique opinions, so tread carefully when debating them. Stick to your guns but only if you are using the ammunition of intelligence, statistics, facts and a respectful tone. Don’t give people the ammunition to cast you in a negative light. So be mindful of when you tweet and how you interact with others.

Being real relates to people. Be human. Show emotion and show a side of you that is easy to relate to. Show there is more to you than your brand.

In regards to discussing a breaking story i try and adhere to this: Instead of Obsessing over being  First, Obsess on being Right

Don’t obsess with numbers. As i have said in my posts at Elite Rank Media and here, its more beneficial to have 800 followers who are directly interested and engaged in your industry than 80,000 who mostly aren’t. —

 

andrea2

 

Andrea Ocampo-Haley – Be authentic! Social media is time consuming but try to engage with everyone who reaches out to you. Hashtags are a must, especially if you want people to find you and building relationships with people in your industry is important.

I would say consistency has been the key. Even when things have been slow I always try to engage with fans, have brainstorming sessions with producers and productions staff, and always try to be five steps ahead working on my next project. —

 

shawn-rosko
Shawn Rosko
– The 80/20 rule – when updating your brands social media channels make 80% of your updates non promotional with industry related news, jokes, and other content that will engage. The other 20% can be self promotional updates.

Hashtags – Most people should understand how important hashtags are at this point but seeing how many brands and people do not use them is surprising. They are the best way to have your updates seen by the right people, and not taking advantage of them is setting yourself up for failure. A great tool to find the most popular hashtags for any niche is hashtags.org. —

Understanding Your Market & That Every Market is Different

 

From the West to East Coast and from the North to the South and the Midwest, each market is different. Especially when it comes to sports talk & social media.

Even national or international brands need to understand how to engage and connect with each market. Some may not be as proactive as others, but the less proactive markets indicate opportunity and the more proactive markets can plop you in a crowd of influential people within your industry who can and will take notice.

julie
Julie Buehler
– Sometimes I feel like it’s a disadvantage because if I wake up at 7 am, it’s 10 am on the east coast and the world is already heavily engrossed in conversation… so for me to be a part of the mainstream, I feel like I should to be waking the roosters up on the west coast and rolling by 5 am. Not my style.

I do think there’s a more open look at sports, perhaps not so deeply entrenched in “old school” thinking and therefore, more likely to accept some “outside” voices, like a little blond gal with biceps hosting her own show. Not sure that’s going to happen in an emerging market in Alabama. —

katy
Katy Mitchel
– The markets I have been in (aside from Denver which is considered a major market) have not utilized social media to it’s full potential. I think there’s a few factors as to why, including lack of knowledge. If you are proficient at a certain skill than everyone relies on you rather than learn the product. In small markets we wear many different hats so it would really be just adding more to what we already do. It’s unfortunate because I feel the way social media SHOULD be used could compliment what I do greatly. —

john

 

John Kincade – I think a lot of the sports media just uses Twitter in a “reactionary” fashion. I do too, but I like to be proactive. I throw out my thoughts and rants daily and get things rolling before I ever sit behind a mic. I learn a lot from my tweeps too! —

 

 

 

andrea2


Andrea Ocampo-Haley
– I think South Florida’s multicultural society gives me the opportunity to interact with my fans in Spanish. I always have to be on top of my news in both English and in Spanish.It’s a wonderful opportunity to stay closely connected to my culture and living in South Florida allows me to do just that. —

5acb48785065e0a4f7fa7c71dd1dca0eAnthony DiMoro – Starting SportsRants in Albany, NY was tough. Honestly i found the level of sports media interest was underwhelming. While Albany isn’t necessarily a small demo, it lacks the passionate fan base that is hungry for sports media insight.

Most of any opportunities that could have been afforded to me weren’t simply because i was an “internet guy” who didn’t go the traditional road of a broadcast journalism degree nor did i cut my teeth working for a community station or paper. I never had an aspiration to do that. Mainly because I understand where my strengths lie. Anything I ever accomplished in the Capital Region was facilitated by my strengths and talents. I knew if I had a shot or opportunity I could produce something quality.

I never steered away from my opinion, never suppressed my competitive nature or talent. I never let anyone tell me “you can’t“. In Albany, New York it’s a small media circle so if you’re not in the clique then you’re not relevant in their eyes. Typically these were folks in the “old guard” who refused to buy into the internet and social media wave I thrive in. Some media outlets were great to me and I did make good connections, but I feel there is a resistance to go outside the norm that exists there that doesn’t allow progression.

In South Florida it’s a little different only because there is a more “tech-savvy” feel here. A more youthful media community that understands social media. It also helps having pro sports teams here as I feel that was a major factor in the sports media culture of Albany, NY.

Staying your course while always evolving is key. Being confident in your ability and who you are as well. —

Sharing Your Content on Twitter – How Often Does Tweeting People Your Content Work?

 

We all get the tweets from time to time where someone asks you to read or retweet an article from their blog or website.

But how often does it work? Are you doing it the right way? Who actually takes your recommendation?

shawn-rosko


Shawn Rosko
– They don’t annoy me when they are done in moderation, and many times I will check them out if I have time. If I see something interesting but don’t have time I will save to pocket (http://getpocket.com) to check out later. If I see someone just promoting something over and over with no other engaging updates I get annoyed and won’t check out their content and usually I will delete them. This is exactly where the 80/20 role mentioned above should be used. —

julie

Julie Buehler – I have found about a 5-10% return rate on these type of tweets when I send them out. When others do it, they don’t annoy me, I usually click links of people I enjoy following and I think the best way to catch attention is with pictures and sending out a great headline with a link. These are things I’m still working on improving. —

katy
Katy Mitchel
– I try to listen to my friends shows, but once again time comes into play. If I can have it on in the background while I work that’s one thing. But I do have to say the majority of people I surround myself with are wonderful writers and I enjoy reading blogs and articles regarding sports. I think they are much more time-friendly and can be read in multiple sittings. The only tweets/invites that annoy me are the ones that are trying to sell something. If it’s to listen to your show or read your blog, I understand it’s all about branding. If I don’t want to read/listen I won’t. —

5acb48785065e0a4f7fa7c71dd1dca0eAnthony DiMoro – I try not to annoy people my mentioning them when tweeting an article or radio show. I always try and remember what i think when it’s done to me. I usually tune it out immediately, especially if i look at that person’s timeline and see that is all they are doing.

If you DM me, good luck getting a response. I think we are all trained to think almost every unsolicited DM is spam and more often than not, it is.

I really value organic interaction. If people like your work, they will naturally click on your links to access it. Bludgeoning anyone isn’t a good marketing tactic.

I also think the most powerful and under-utilized tool is the hashtag. Use relative hashtags and you could organically attract readers and new followers alike. —

What’s Next For Sports Talk in Social Media?

 

So what IS the next evolution of Sports Talk in Social Media? What would make it better?

julie

Julie Buehler – From fans: a common understanding that sports is not life. Sports teaches us a lot about life, but there’s so much more. So they shouldn’t take it so seriously.

From media: to be more proactive in directing a conversation. Media is supposed to be trained, as I said before to procure information and disseminate it in hopes of advancing the conversation. If all the media does is REACT to the fans opinions and conversation points, we’ll get no where. Trained, intelligent media members should offer fans information, and help educate them in the reality of sports, not just hope for better ratings by feeding a fire of bad logic and frivolous ideas that come from despondent and overly dramatic fans —

shawn-rosko


Shawn Rosko
– This is another area where I think group video can be huge, it can allow people from all over the country to get more involved in sports conversation. User engagement is key and video is the best way to get great user engagement. Engaging the general public on social media platforms is important in many ways, and hearing their thoughts about sports can take sports talk to another level. —

katy

Katy Mitchel – If someone could create a site where only serious journalists could meet and discuss that would be fantastic. There’s no accountability in the media anymore because anyone can write a blog, but there’s no fact-check police to monitor it. It’s sad, too. When our society values first comment more than relevancy. Hopefully something is done about that soon.

Social Media is here to stay and so is sports talk. The evolution of both are now intertwined and more fluid than ever. —

As you can see, there are many ways that social media can be used, particularly on Twitter. Harnessing your talents and displaying them on Twitter is a calculated practice that can elevate your career in Sports Media. From SEO’s to Bloggers to Website owners and Sports Media, it’s critical to not only understand how to use these outlets well, but to use them in a way that casts the right light on your work.

Although this Roundtable discussion is complete we plan on having more in the future. But that’s not all the advice and tips we have for you regarding Social Media, Sports Media & SEO:

VIDEO: How to Grow Your Presence on Twitter the Right Way 

Social Media: Are You Your Own Worst Enemy?

Empowering Your Twitter Presence

Understanding What Search Engines Want

Cleaning Up Your Social Media Profiles

—————————————————————————————————————————

If you need SEO Services for your brand or business, make sure to visit Elite Rank Media

For additional information on Social Media tips visit SportsRants University and Elite Rank Media

The Success Check List – Are You Making the Most of Your Blog?

Here at SportsRantz University I get my fair share of emails from readers asking how they can further their blog on SportsRantz. I also get a good amount of tweets and Facebook posts from existing members asking how they can gain more exposure with their blog. So I decided to put a quasi-checklist together so that anyone with a blog can ensure they are maximizing their potential.

So here is a simple list of things you should be doing to make your blog a success:

 

#1 Are You Blogging at SportsRantz.com?

Shameless self-plug? Yes definitely, but there is some truth to this statement. If you’re on another blogging platform you have to ask yourself how high the ceiling is for your potential. How hard is the website you are blogging on working for you to be successful? Are they just using your blog as a way to sell advertising? Food for thought.

At SportsRantz, we have something that no other sports blogging platform has. I can say this with 100% confidence. We are structured on strong SEO methods that provides an excellent foundation to build success on. SEO Drives traffic!

I personally crafted the SportsRantz SEO structure and I have been in the SEO industry for close to 10 years. I worked at one of the top firms in the entire industry and was their leading SEO Manager and SEO Specialist my entire tenure. I was in charge of accounts like Overstock, Vista Print, The Golf Channel, Pedi Ped and even Passages Malibu to name a few.

With that experience I was confident to start my own SEO Company and form my own unique methods. Since 2009, my company has worked on some incredible client websites.

Bottom line – NO website provides you the SEO tools, knowledge, advice and/or resources that we do. The proof is in the pudding. Keep in mind that just because someone owns a website, doesn’t make them an SEO.

With that being said, I strongly encourage you to fully take advantage of what we have on SR University.

 

#2 SportsRantz University

For those of you who want to take your blog to the next level and don’t utilize SR University…what on earth are you waiting for?

It’s common knowledge that nothing good is obtained without hard work. So if you are not actively learning how to make your blog better, educating yourself on methods or utilizing resources provided to you it’s going to be more of an upward battle. Especially if you want to make your brand popular. If you’re not doing all you can do to improve, your competition will pass you by.

I simply cannot stress enough how important reading the SEO section is and putting it to use in your blog. Also, learn about Branding and Social Media as well. Can’t hurt.

#3 How Unique is Your Content?

As soon as a news story breaks you have every blogger and writer covering it on some level. Bloggers are sure to regurgitate the same information but what are you offering that is different?

Give people a reason to bookmark your blog and trust your coverage. Do you offer opinions supported by facts? Do you have access to an interview or studies on information that goes deeper than the headlines?

People don’t want the same information over and over and they certainly don’t want the same information presented to them with the only difference being the tone and language is different. Be different. Stand out!

If everyone is selling glazed donuts, be the one to offer glazed donuts and coffee.

 

#4 Must Read Blogivision

So i did a bit of “play on words” there but think of this like TV. Reach out to other writers, athletes and personalities to do interviews on your blog.

Let’s face it, chances are Tom Brady won’t be available to do an interview on your blog, but try semi-pro players, players trying to make a team, etc. Offer interesting content and you’ll get dedicated readers

 

#5 How Interactive Are You?

This is a great point. If you’re solely relying on Rt’s from SportsRantz and Twittering to drive popularity to your blog, you’re not doing all you can do.

Are you sharing with people on Facebook? Are you in the SportsRantz Group on Facebook? Are you Tweeting RT accounts with your articles? Do you have a newsletter setup for your readers to sign up for?

Tools like this can help in the longrun.

 

I’ll expound on this article in the future, but for now here is 5 good bulletpoints to process.

 

Until next time Ranters!

Streaming Your Radio Show on Your Blog

Some folks on SportsRantz.com have a radio show that streams online or is run online completely. But the question is how do you stream your radio show on your blog?

It’s actually quite simple and an excellent way to make sure your readers and listeners get all the information you put out there.

First, make sure your show has the ability to stream online and if so, make sure you have the HTML code to embed the show.

Once you have that step completed, you’re ready for the next step which I have outlined in the video below.

 

 

Introduction to Social Sites on SportsRantz

As many of you know by now we have a brand new feature on SportsRantz.com that allows you to make your own social network hosted on SportsRantz.com. Imagine your own Facebook/Twitter like website that you can build for your friends, fans, listeners or readers. Pretty cool right? Well now it’s easier than ever with our Get Social feature that is essentially a social networking site right out of the box!

To get started take a look at our Tour of the latest feature on SportsRantz!

 

 

[author] [author_image timthumb=’on’]http://sportsrants.com/wp-content/uploads/avatars/18/db07be470022f7b796222328b96b6eb1-bpfull.jpg[/author_image] [author_info]Anthony DiMoro is an SEO/Social Media & Internet Marketing expert with close to 10 years of experience. During his tenure with We Build Pages, a leading SEO firm, he was rated the Top SEO Link Builder and Top SEO Manager. Anthony now operates Elite Rank Marketing SEO, a company he started in 2009 after he departed from WBP. Anthony is considered a top SEO & Link Builder in the industry and has had the honor of working on SEO projects with companies like OverStock.com, VistaPrint and also Guitar World. He is also the host of the #1 rated sports radio shows on SportsRantz Radio [/author_info] [/author]

The Keys to Making Your Radio Show a Smash Hit

Do you host a sports radio show on the internet or on terrestrial radio? Then this edition of SportsRantz University is just for you.

Learn about the opportunities that are available to you to make your sports talk show a hit, to bring your show to whole new level and to separate yourself from the rest of the radio shows. It’s not all about advertising and spending tons of money on website development anymore. Learn how to get the same powerful exposure by keeping your wallet in your pocket. No need to hire any expensive marketing companies, invest in advertising or deal with any internet marketing ninjas to get to your goals.

Also, get invaluable tips and advice on how to engage your audience, keeping them interested and engaged as well as how to turn first time listeners into life-long listeners.

Also, we explain how SportsRantz fits into all of this, how you can take advantage of the benefits that SportsRantz provides and maximize your overall exposure.

 

[author] [author_image timthumb=’on’]http://sportsrants.com/wp-content/uploads/avatars/18/db07be470022f7b796222328b96b6eb1-bpfull.jpg[/author_image] [author_info]Anthony DiMoro is an SEO/Social Media & Internet Marketing expert with close to 10 years of experience. During his tenure with We Build Pages, a leading SEO firm, he was rated the Top SEO Link Builder and Top SEO Manager. Anthony now operates Elite Rank Marketing SEO, a company he started in 2009 after he departed from WBP. Anthony is considered a top SEO & Link Builder in the industry and has had the honor of working on SEO projects with companies like OverStock.com, VistaPrint and also Guitar World. He is also the host of the #1 rated sports radio shows on SportsRantz Radio[/author_info] [/author]

How is Your Branding? A Few Ways to Check

Now that you are getting a tad bit more familiar with the importance of such factors as SEO, Social Media and Branding it’s time to see where you stand!

So here are a few simple steps to researching how your Branding is faring.

 

1. Google, Yahoo, Bing

 

The first step is fairly quite simple. Just do a basic web search for the title of your blog. But keep in mind to put your blog title in parenthesis when doing so, especially if you have a longtail name. For example, “Joe’s Yankee blog” or “Joes Yankee blog” should be the search command you enter into the major search engines.

SportsRantz is a one word term, so we don’t necessarily need to surround the phrase with parenthesis, but I do like to check for “Sports Rantz” because I assume that not everyone thinks our company name is one word.

So here are the results when I perform the search for “SportsRantz” in Google:
Click Here to View

On the first page (which should be your main concern) I see the website is #1, our Twitter page #2, our Fan Page #3 and as we go down the list I see more of our social presences in the results. Not too shabby and a good example of our branding success

Here are the results when I perform the search for “Sports Rantz” in Google (notice I spaced the two words)
Click Here to View

Typically, the results show that yellow pages, business listings and some directories list us as “Sports Rantz”. Not a bad thing, but it also tells me that not too many people put a space between “Sports” and “Rantz”, so this actually is a positive since our name is one word. People get it and thus we pat ourselves on the back for good branding

 

2. Know’Em

I first was introduced to the Know’em website in 2010. Frankly it’s a great site to gauge your brand across social sites, blogging platforms and domains. The site also checks out the Trademark registry which I suggest you do before getting serious about your brand. The last thing you want to do is put a ton of work into something only to find out someone else has a trademark to it, you’d essentially be giving them the free benefit of your diligent work.

The idea behind Know’em it is more for brand protection, is someone using your name or posing as your company?

While the folks at Know’em have a great site, they also charge you for their services. Truthfully speaking, you’re not going to need to have a profile on every social site or blogging platform out there, but it’s good to hone in on the most popular ones. The Digg, YouTube, Facebook, Twitter and Reddit’s of the world are going to be your main focus and yes….even Myspace (remember that).

These social profiles don’t just protect your brand, build your brand and expand your presence, they also pass a little bit of that link love to you. This is why when you do a search for your brand name in the search engines you will typically see social profiles within the first few pages of the search results

Click Here to Go to Know’Em

 

3. Are Your Social Profiles Working for You?

 

While you are checking out your social profiles, be sure to really read what your profile says. Let’s do a checklist

  • Does it clearly state who you are?
  • Does it clearly define what your blog is about?
  • Does it have a clear link to your blog?

Seems basic in theory, but you would be amazed how many people have a Twitter page with no link to their blog. In fact, even the best bloggers out there fail to do this, even our beloved followers on Twitter

Frankly, there is no sense in having social profiles and put all that work into building them if you are going to leave huge holes in regards to the important stuff. Plus you are leaving a good amount of link juice on the table.

Remember a lot of social gurus and self-proclaimed internet marketing ninjas miss the simple stuff. Don’t fall into that pitfall!

 

Exploring SEO: The Value of Local Search Terms

In our last installment of SportsRantz Magazine we looked at the importance of certain factors of SEO, including the practice of Interlinking/Co-Citations and some helpful search commands to help you find more informative results to your searches.

This time, I take you a step further and branch off our original discussion about choosing the proper keywords to target. Especially if you are first starting out, you are going to want to start with some longtail phrases, but phrases that are going to help you increase the power of your brand and give you some nice recognition.

So I explain in detail some local search phrases to incorporate in your blog posts and the importance of interlinking them within every post you make.

As I state in this lesson, Patience is a Virtue. Results do not happen overnight and the SEO practices or internet marketing ninjas (ha) that promise you quick results probably won’t give you long term success and more than likely will get your site knocked out of the search results just as fast as they got you there. Trust me, I’ve seen it happen first hand to clients. It’s not a pretty situation.

To hire Elite Rank Marketing for Local SEO just check us out at EliteRankMaketing.com