Understanding What Search Engines Want

With every update Search Engine Giant Google does there comes a new wave of panic within the internet marketing industry. What methods would be banned, what methods are going to be considered “good”? But what many within the industry fail to understand is that the most important factors in generating good positioning in the search engines.

This goes for bloggers and for website owners.

Be Your Brand

This may seem like a pretty broad statement, but it holds so much truth. Too many websites and blogs fail to master the most basic and important principles when building a brand. Being the brand.

Being the brand goes beyond a catchy design for your website. Beyond the content that is generated on your site.

More than ever, there is emphasis on the value of Branding. Not just from a Reputation Management standpoint but from a core “branding” aspect.

“Being the Brand” is making your Brand more than a website. It’s being a influential voice within your industry. It’s showcasing innovation, consistency and quality. It’s about creating the relationship between the visitor and the site where the visitor doesn’t look at your brand as just another site, but as a vibrant portal of information.

There seems to be a popular trend on Twitter of building up profiles that just auto-sync with that particular websites/blogs content posting. Meaning, the brand wants tweeting on auto-pilot. Brands don’t seem to value the time in personalizing your tweets or engaging your audience. If you think people are merely going to click all the article links you post you are missing the boat.

Users want to feel engaged in a debate or a topic of conversation. After all, social sites like Twitter and Facebook are built on conversation (at least Facebook originally was built on this concept). The moment you place your brand on a higher level than your audience you start a trend of disassociating your brand with it’s core fanbase.

Tweet with people, ask engaging questions and every once in a while follow some people back. Sure, it looks great to have 30,000 followers and only following 200, but people feel more inclined to read your posts when they feel like they are truly engaged with you and that you value their connection.

On the flip side, make sure you follow people in your industry. Following people only to get them to follow you back, regardless of what the tweet or who they are, has minimal returns. It lacks focus, creativity and a genuine feel to your brands social presence.

 

Information IS Power

No matter what happens in the world of Search Engine Optimization, Search Engines or Internet Marketing one common thing will remain to hold true moving forward. Information!

No longer can we say “content is king”. The fact is spammers and duplicate content posting has diminished the value of that idea. While content is important, it is more important to understand what purpose search engines truly serve.

Every search engine from Google to Bing to Yahoo wants to answer your question. When you type in a search query you are, in essence, asking a search engine a question. A search engine then wants to give you either A. The Answer or B. Enough Resources to lead you to the answer.

Therefore make sure your website is an informational resource. Full of honest, intelligent and original content that can be resourceful.

When you start seeing your blog or website as a portal of information and not as simply a “website”, you start treating your content differently. You don’t have the be the go to guide for information, but presenting your website as a source for quality information can help give your site a favorable classification in all of the search engines.

 

 

 

The Twitter Auto-DM Epidemic

I love Twitter. I prefer Twitter over Facebook and the choice is never in question. I can go into why I have grown some disdain for the social networking-giant that is Facebook, but i won’t, that isn’t what this particular post is about.

Though I do have a preference for Twitter, both from a social aspect and also from an internet marketing standpoint it does have it’s drawbacks. But one downfall of Twitter is completely user generated. And although this may at times appear to be “robot-like” it still boils down to something that each user chooses to do.

The Auto Direct Message or Auto DM.

You’ve seen it. More than once. Probably more often than you would like.

Aside from being an annoyance, appearing as spam and just flooding your Twitter inbox, it also has many businesses, people and professionals convinced this is “a smart marketing move”.

Setting up an Auto DM is quite easy. In fact, you can go over to Social Oomph and set one up, among other features associated with Twitter. I just cannot wrap my head around why people think this is an advantageous marketing venture.

Sure, in theory it makes perfect sense. A welcome message to each of your new followers that tells them a bit about yourself, you business or website, and provides them with a link to check out what you’re marketing. So if we are just looking at the spirit of the process and not the process itself, it seems like a potentially powerful marketing tool.

But what people don’t realize is this doesn’t come across that way to most people. In fact, I am of the belief it does more to stunt the growth of your audience than to boost it. And I am not alone in that thinking.

Check out this study/stat from Optify.net and it should convince you on how the Auto DM does more harm then good

Those are some staggering numbers to digest.

So why doesn’t something that seems, in theory, to be a marketing homerun work?

Keep in mind that there are a few things to consider when considering the Auto DM feature for your brand:

#1 Spammers use Twitter to try to sell you junk and seem to live off the Auto DM feature. While genuine people and brands tend to use Twitter to build actual relationships. Keep that in mind and decide which you are.

#2 People, like me, who follow you and get an auto DM tend to immediately unfollow you, despite what your message is. If you’re not even following the person you are Auto DMing, you could be marked as Spam and trust me, Twitter may see you that way as well.

#3 We are all programmed to trash spam and filter it. We do it with out emails and now our social accounts. Think about how the value of email marketing campaigns has radically diminished over the past several years. Why? Because it’s spammy and we are programmed to trash spam. So why simulate spammy behavior?

#4 How you portray you brand is how your brand will be viewed by the public. Bottom line; Perception is Reality. If you act like spam, you are spam and people won’t take a look at your website or your Twitter account.

#5 There is far too much value in building personal relationships with your audience. Be personal, be human, engage in discussions and give your followers value for following you.

 

Hopefully people realize how Auto DMs hurt your cause more than they help. So here’s to less spam and less annoying Auto DMs flooding our Twitter inbox or timeline.

Cheers.

 

 

 

 

Tweets, Lies & Video Tapes

Over the past few weeks I have been involved in discussing a topic that can’t seem to go away and as it gains a bit more traction among the media folks, it digs further under my skin. Kind of like a sliver you can’t seem to get with your tweezers.

I had the pleasure of joining my friend Julie Buehler and her co-host Geoff Bloom on Team 110 KXPS’ “Buehler’s Day Off” radio show which broadcasts out of California last week. The topic was the negative effects Social Media has on traditional media. This led to a great discussion that highlighted several interesting points. But it also spawned a storm of thoughts in my head and I couldn’t shake it. Hence why you’re reading this post right now.

So let’s dig right in and start tackling this. With the latest trendy topic of people being “Catfished” it made me wonder how many people out there in the social media galaxy are being “Catfished” themselves?

You’re NOT a Social Media “Ninja” or “Guru”

This hits home for me, simply because I’ve spent close to a decade of my life in Internet Marketing, SEO and Social Media. Mind you I do not just say this, I have an actual resume to back it up. I started my career in 2006 with a company called We Build Pages, which is now Internet Marketing Ninjas, and worked along well known SEO-experts like Jim Boykin, Rhea Drysdale, Lisa Barone, Pat Sexton and many more.

After leaving in 2009, I formed Elite Rank Marketing, a freelance SEO/Internet Marketing Company that still thrives today. So, without boring you with more talk about myself, just wanted to point out that my resume backs up any claim about being an SEO Specialist, Gure, Expert, etc.

But if we venture on to Twitter we find countless folks claiming they are Social Media Guru’s, Experts and Ninjas, without having an ounce of experience to back it up.

These folks simply think because they have mastered the technique of following people back who follow them and driving up their Twitter followers this qualifies them to be a Social Media whiz kid.

You’re not and it’s rather insulting to our industry that you claim to be anything but an enthusiast. You’re watering down our industry with, well, crap.  Although I may not agree or necessarily be a fan of fellow SEO companies, I still respect our craft and the work involved.

Defining yourself as a Social Media expert when you have no idea how to utilize Social Media outside of hitting a follow button, or posting your Twitter stream on your website, is incredibly misleading and a flat out lie.

The fact is Social Media is an intensive, constantly evolving facet of SEO and Internet Marketing. Incredibly difficult to master, something that takes comprehensive understanding, hard work and years of due diligence to truly understand the power of Social Media and how to harness it.

I’m not the only one who has wrote about this, Adage.com and Media Bistro wrote about this and the Onion put together a great video making fun of this very thing:

 

Stop calling yourselves what you clearly are not. Social Media goes far beyond how well you build a Twitter or Facebook page, it’s more about the conversion of your audience than anything else.

For all you wannabes out there, here are a few websites where you can actually educate yourself on this industry, then you can properly use the term “Social Media Enthusiast” – Search Engine Watch – SEO Moz – Search Engine Land

 

News Flash – You’re NOT a Journalist, You’re a Columnist

Allow me to channel my inner-Charles Barkley from his infamous commercial in the 1990’s; “I am not a Journalist, I am NOT paid to be a Journalist“. Now 66% of the Twitter population say this in unison….

The fact of the matter is 6 out of every 10 people who i come across claiming to be a “Journalist” are not! They never received an education in Journalism, never had real media credentials as a journalist nor have they ever been associated with any writers guild that recognizes, you know, Journalists.

But rather than “Ethering” these folks as I did in my above rant (ala Nas to Jay-Z), I actually think this is a horrible misunderstanding. I really believe people don’t understand that they aren’t Journalists, but in fact something called a Columnist. So, bloggers, let’s cite Wikipedia and break down what a Columnist is, then maybe you’ll label yourself appropriately:

columnist is someone who writes for publication in a series, creating an article that usually offers commentary and opinions. Columns appear innewspapersmagazines and other publications, including blogs.

Readers often open a publication with an expectation of reading another short essay by a specific writer who offers a personal point of view. In some instances, a column has been written by a composite or a team, appearing under a pseudonym, or (in effect) a brand name. Some columnists appear on a daily or weekly basis and later reprint the same material in book collections.

In defining a column, Dictionary.com provides a breakdown of a few popular subjects covered by columnists:

A regular feature or series of articles in a newspaper, magazine, or the like, usually having a readily identifiable heading and the byline of the writer or editor, that reports or comments upon a particular field of interest, as politics, theater or etiquette, or which may contain letters from readers, answers to readers’ queries, etc

Now let’s define what a Journalist is

Maybe now we can start seeing some clarity of truth on Social Media and there is truth to be found. But as the saying goes I wouldn’t hold your breathe.

If you are someone trying to build up your brand, like we all are trying to do, then just be honest with your audience. Sure, you may not be able to control who follows you and sure they may be robots, but you have 100% control over how you portray yourself to your audience.

Eventually, as you grow, people WILL do their due diligence and uncover the truth. You know who actually does that kind of legwork? People who are about to give you money or who are considering doing so.

Think about it…

 

How Link Exchanging Can Hurt Your Blog

We all see it from time to time when visiting the various sports blogs circulating through social media. Some call it “affiliates” some label it as their “partners” but in the simplest of terms, and as it is correctly labeled, it is a link exchange. It seems like a great way for two sites to cross-promote and in theory seems like a mutually beneficial venture.

But can this be a detriment to your blog?

In some instances it can be beneficial but more often than not, your spike in traffic and the clickthroughs from one site to yours is short term at best. But in some instances it can severely stunt your website’s growth and furthermore could negatively impact your websites traffic.

So why would someone want to do a link exchange?

 

1. It’s called “Teaming Up” or “Partnering”

Some blogs like to actively ask for logo exchanges via social sites like Twitter. We get them from time to time on SportsRantz and the process goes like this:

A. Website X tweets you asking to partner up, team up or become an sponsorship partner

B. You agree

C. Website X sends you a logo to place on your website linking to them

D. You place a logo linking to your site on Website X

So what possible benefits can exist when doing this? What could possible be the reasoning? Well, the answer is quite simple and to the average, everyday blogger could seem like a slam-dunk.

A. More Visitors to Your Blog

B. Your Logo prominent on another website

C. Free Advertising

While those are all reasons good enough to make any blog-owner jump for joy, it’s simply not the whole truth. so let’s examine why this isn’t as good of a process as one might think.

Image Risks

As with any advertising partner, you run the risk of being associated with their website. If your content is structured a certain way, or if your website is constructed a certain way you run the risk of your readers associating you with another site. It’s always good to do your research and check out who else these blogs link to.

What type of content do they post?

Are the posting original articles?

Do they link to gaming and/or porn websites that can negatively impact your website?

These are all things that need to be asked when you are posed with the proposition of partnering up. Keep in mind that the internet works a bit differently and things such as this, aren’t as cut and dry as they are in real life. Putting a logo on your site is not like posting a flier in your store, it has many possible consequences.

So before directing your readers to another blog, make sure its content you feel comfortable endorsing. Links are endorsements.

2. Risking Your Audience

This one is pretty cut and dry. Promoting a blog on your blog always runs the risk of decreasing one websites traffic only to increase the other websites traffic. If you point your visitors to check out another site, some very well may, but will they come back to your site?

It’s a question worth asking yourself. Is the risk worth the reward?

3. Potentially Damaging Your Website or Blog

Everyone knows how important coming up in search engines can be. Search Engines like Google, Yahoo, Bing and others all have strict rules in guidelines in how they list their search results and where your site will rank.

Those of you who perform SEO or outsource for SEO work hard and have goals to increase traffic and visibility via the search engines.

Link exchanges run the risk of violating many of those regulations. If your site is viewed as violating said rules, then your site could be suspended from the search engines or worse, knocked out completely for violations.

One of the oldest methods in getting links to a website is by way of link exchanges. But the issue is, so many have exploited it’s benefits over the years that search engines are very mindful of how they value these exchanges. Most, like Google, see it as an attempt to manipulate their search results in order to create a clear benefit for a particular website. In that case, your risking losing your rankings and website power which will impact your traffic, cut down on readers and severely decrease the value of your website not only to you, but to potential and existing advertisers.

But don’t just take my word for it, read Googles Guidelines right here . I’ll point out three particular bulletpoints that should be very, very clear and should support what I am saying:

  • Excessive link exchanging (“Link to me and I’ll link to you”)
  • Linking to web spammers or unrelated sites with the intent to manipulate PageRank
  • Building partner pages exclusively for the sake of cross-linking

There is is folks, proof that it certainly can harm your website.

And believe me, Google isn’t the only one who believes this, check out Bings guidelines regarding link exchanges:

Reciprocal linking

In cases like this, you agree with another website to exchange links. They point one at your site, and you point one at their site. Keeping in mind that humans normally don’t follow this pattern, Bing can easily see there is limited value to such link exchanges. Don’t skip this as a valid link building tactic, however. New websites need links, and exchanging a link is a solid way to not only gain a trusted inbound link, but potentially to gain direct traffic form the other website. That traffic could easily bring with it more links as those new visitors spread the word about your own website.

 

Are all Link Exchanges Bad?

Yes and No, but you can see that search engines are bit sensitive when valuing such tactic. As you can see in Bing’s own response they do see a clear value in it, but caution that the process is mostly a pattern that humans don’t normally follow and something that comes with limited value.

What search engines want to see is the endorsing or promoting of good, quality websites. In a human manner. But if you have received a tweet, message or email asking you to do something like a link exchange, chances are you aren’t the first recipient, nor will you be the last, and this is a clear indicator the entity requesting the link exchange is already violating rules. So by linking to them, you’ll now run the risk of some negative repercussions.

Bottom line, if you’re asked to do a link exchange, be listed on a “partner page” or something similar or anything remotely close in description to these methods….Deny it. If they really dig your website or blog, they’ll list it without needing you to do something in return. If they don’t, no big deal. It won’t be as big of a traffic benefit as you may think.

 

 

 

How to Track Traffic to Your Blog

Traffic is vital to the overall success of your blog, but most of you may be wondering; “How do I measure the traffic stats of my blog on SportsRantz?“. Glad you asked!

There actually has been a feature on SportsRantz for quite some time that allows you to setup Google Analytics and track your blog’s traffic. Don’t worry if you haven’t seen it yet, with so many features on SportsRantz it can be easy to lose track of some things in the shuffle.

So how do you setup traffic stats on your site? Luckily, we made this fairly easy to do in the following steps outlined below.

#1 – Create a Google Analytics Account

 

First things first, you have to have an Analytics account to configure. But this is actually quite easy, just head on over to http://www.google.com/analytics/

Once you have entered your website information you will be directed to a page that will have a Tracking ID it will most likely resemble this:
UA-32950914-1

 

#2 – Adding Analytics to your Blog

 

Once you have that all setup go to your blog Dashboard. When you come to the Dashboard page look the the left menu bar and scroll down to the Settings tab and select Google Analytics

You will then be directed to a settings page to enter your Site Tracking Code, enter the code in the white box. You can also choose to track the load times, purely your choice. When you are done hit Save Changes

 

#3- Tracking Your Stats

 

After a day or two login to your Google Analytics account and you should be able to track your traffic stats. Keep in mind you will not be able to find your stats in your Dashboard, only in your Google Analytics account page.

 

 

 

The Success Check List – Are You Making the Most of Your Blog?

Here at SportsRantz University I get my fair share of emails from readers asking how they can further their blog on SportsRantz. I also get a good amount of tweets and Facebook posts from existing members asking how they can gain more exposure with their blog. So I decided to put a quasi-checklist together so that anyone with a blog can ensure they are maximizing their potential.

So here is a simple list of things you should be doing to make your blog a success:

 

#1 Are You Blogging at SportsRantz.com?

Shameless self-plug? Yes definitely, but there is some truth to this statement. If you’re on another blogging platform you have to ask yourself how high the ceiling is for your potential. How hard is the website you are blogging on working for you to be successful? Are they just using your blog as a way to sell advertising? Food for thought.

At SportsRantz, we have something that no other sports blogging platform has. I can say this with 100% confidence. We are structured on strong SEO methods that provides an excellent foundation to build success on. SEO Drives traffic!

I personally crafted the SportsRantz SEO structure and I have been in the SEO industry for close to 10 years. I worked at one of the top firms in the entire industry and was their leading SEO Manager and SEO Specialist my entire tenure. I was in charge of accounts like Overstock, Vista Print, The Golf Channel, Pedi Ped and even Passages Malibu to name a few.

With that experience I was confident to start my own SEO Company and form my own unique methods. Since 2009, my company has worked on some incredible client websites.

Bottom line – NO website provides you the SEO tools, knowledge, advice and/or resources that we do. The proof is in the pudding. Keep in mind that just because someone owns a website, doesn’t make them an SEO.

With that being said, I strongly encourage you to fully take advantage of what we have on SR University.

 

#2 SportsRantz University

For those of you who want to take your blog to the next level and don’t utilize SR University…what on earth are you waiting for?

It’s common knowledge that nothing good is obtained without hard work. So if you are not actively learning how to make your blog better, educating yourself on methods or utilizing resources provided to you it’s going to be more of an upward battle. Especially if you want to make your brand popular. If you’re not doing all you can do to improve, your competition will pass you by.

I simply cannot stress enough how important reading the SEO section is and putting it to use in your blog. Also, learn about Branding and Social Media as well. Can’t hurt.

#3 How Unique is Your Content?

As soon as a news story breaks you have every blogger and writer covering it on some level. Bloggers are sure to regurgitate the same information but what are you offering that is different?

Give people a reason to bookmark your blog and trust your coverage. Do you offer opinions supported by facts? Do you have access to an interview or studies on information that goes deeper than the headlines?

People don’t want the same information over and over and they certainly don’t want the same information presented to them with the only difference being the tone and language is different. Be different. Stand out!

If everyone is selling glazed donuts, be the one to offer glazed donuts and coffee.

 

#4 Must Read Blogivision

So i did a bit of “play on words” there but think of this like TV. Reach out to other writers, athletes and personalities to do interviews on your blog.

Let’s face it, chances are Tom Brady won’t be available to do an interview on your blog, but try semi-pro players, players trying to make a team, etc. Offer interesting content and you’ll get dedicated readers

 

#5 How Interactive Are You?

This is a great point. If you’re solely relying on Rt’s from SportsRantz and Twittering to drive popularity to your blog, you’re not doing all you can do.

Are you sharing with people on Facebook? Are you in the SportsRantz Group on Facebook? Are you Tweeting RT accounts with your articles? Do you have a newsletter setup for your readers to sign up for?

Tools like this can help in the longrun.

 

I’ll expound on this article in the future, but for now here is 5 good bulletpoints to process.

 

Until next time Ranters!

Advertisements on Your Blog

Many of you may be wondering on how to make money on your blog. One of the best ways to do so is by selling Advertising on your blog page. But once you secure an Advertiser how do you add their ad to your blog?

You can do so a couple of ways with your SportsRantz.com blog.

To add any advertisement, you will go to your Dashboard then to Appearance and then to Widgets

Once you are at the Widgets page you can drag and drop numerous widgets in any order you please to the sidebar of your blog. Many themes available at SportsRantz already have Ad specific widgets. But for those who do not and for those who feel more comfortable going about things the traditional way, we suggest the following two widgets:

1. Image Widget
The Image widget is an easy to use widget that allows you to upload a picture and link it to you a specific page or site. This is the simplest way to add an Advertisement to your blog. Have them send you a logo, upload it to your Image Widget, add the link to their homepage and you are done!

2. Text Widget
The Text Widget is another great widget for ads. It can add HTML code, banner code and basic Text to your blogs sidebar. This is the best widget to apply Google Adsense to your blog.

Check out this video tutorial on how to configure some advertisements. It should help

 

Setting Up the SEO Plugin on Your Blog

Many of you who follow my SR University posts know my love affair with SEO and Social Media. I cannot and will never feel I ever will have stressed enough the vital importance of having some presence of solid SEO on your blog. SportsRantz.com is built on top notch SEO, elite SEO at that and we provide the basic structure of that to all of our bloggers. But you must maximize that.

One way of doing so (this is not the end all be all) is the SEO Plugin feature. If you have a blog on SportsRantz, you will see an SEO tab in your Dashboard.

So let me walk you through how to set up and configure that plugin. Please make sure to read my other SEO blog posts relaing to Co-Citation Interlinking, Keywords and Branding to fully maximize your online potential

 

 

Exploring SEO: Choosing Keywords & Monitoring Your Rankings Growth

Most of you have seen the Exploring SEO section of SR University where we talk about numerous Search Engine Optimization topics, how to incorporate it into your sports blog and most importantly how to use this information to your benefit.

But now we have come to a point where I have talked a great deal about the importance of keywords and focusing on ranking for them with your sports blog. But while I have certainly emphasized the importance of local keywords and ranking for sports related keywords, I haven’t fully outlined the process of selecting these keywords and how to monitor them correctly.

Until now….

Before most of you get confused, I don’t want to sound like I am contradicting my prior post related to the importance of ranking for localized terms. It is still extremely vital in the world of sports blogging and should be your first priority. But as you progress and rank you are going to want to expand your horizons and start targeting keywords that will improve the traffic of your blog.

The key to the whole SEO and Rankings game is patience. So it’s important to structure your blog or site as if you were building a house. First thing you do is buy the land (setting up your blog), then you lay down the foundation (local keywords, branding) and once that is accomplished you can start focusing on keywords that will drive traffic. But it is important to keep plugging away on all aspects as you do so. Otherwise, you may end up having to go back to square one.

Remember, Rome wasn’t built in a day and neither are long-term search results. As I have stated many times before, many companies and self-proclaimed internet marketing ninjas promise fast results, but hardly any ever deliver long term success or use methods that aren’t in clear violation of Google, Bing or Yahoo’s search engine terms. So be patient and if you put in the consistent hard work you will see results in the long run.

So let’s get down to it, shall we?

 

How to Pick Your Keywords

 

Luckily there are some great online tools to use in selecting the popular phrases. What I mean by popular, are the phrases that people put into search engines more frequently. In other words, the information people are looking for.

When you get to the point to start really hammering on your keyword terms you are going to want the best information on the web. I will personally vouche for the website WordTracker. Truth is, almost every SEO/Internet Marketing Company out there uses this tool. It’s not free, but allows you to use it for a search every now and then. Bottom line, the results and information given cannot be beat.

The way this works is you enter a keyword phrases into WordTracker using their Keywords Tool. Let’s assume the keyword is “albany sports”. When the tool processes the information it will give you results such as these:


It will show you the most popular phrases associated for that phrase. They do also encourage, as I do, the targeting of longtail phrases. The Volume is how many searches are performed for that particular phrase, the Competition is how competitive it is. They also give you “related keywords”. Not sure what that is? Here is WordTracker’s statement:

Pst! Don’t tell anyone, but we get our Related Keywords by trawling your competitors’ websites. Wordtracker helps you piggy-back on their successes.

Pretty cool right?

Remember, while it’s very alluring to try and target the big phrases, try to stay towards the middle of the pack at first while focusing on the longer tail phrases. You’ll have more success and in less amount of time than it would take ranking for the big boys. Quite frankly, unless you’re employing an SEO Company (which you can) you are going to have a tough time ranking for those Top few terms.

So keep it realistic and work your way up! Visit Wordtracker here

Tip: Try focusing on 2-3 keywords to start. Once they rank, move to another batch of 2-3 keywords.

 

How to Track Your Progress

So now that you have chosen your handful of keywords what’s next? It can be a little tough to keep up with tracking all the keywords over time. Especially when you start getting into more and more keywords. So you are going to need a tool that does it for you right?

Keep in mind that ranking analysis tools are the best in gauging your true rankings. Every search engine has multiple “data centers” around the world. Each data center.

Certain tools search for your keyword/phrase in different Google, Yahoo and Bing data centers. There are many different Search Engine data centers. Each of these may respond with different results for the same search query (which is why you see local results in certain searches). If you see results that vary from data center to data center, it means that Search Engines are in the process of updating its index. Some may be faster to update than most.

So you are going to want the most accurate results. Where to go?

Well, if you want the program I use, I can certainly attest to it being the best in the industry. WebCEO is a great program, in-depth information and really easy to use reports

If you are really interested to see how it works in action, You can take a look at some of my clients reports on Elite Rank Marketing

If you’re not in the market to be spending that much moolah on tracking your keywords and still don’t want to manually check them yourself, there is another website I am quite familiar with and have used in the past.

DigitalPoint may be a step down from WebCEO, but it offers some great tools itself and has a very good rankings tool itself. Is it as good as WebCEO? No. But that’s not saying it’s a bad tool either. It’s just a bit one-dimensional in comparison

It ranks progress, increases, drops and much more.

Feel free to check out the Digital Point tool here

 

So there you go folks!! Now get to ranking 🙂

 

[author] [author_image timthumb=’on’]http://sportsrants.com/wp-content/uploads/avatars/18/db07be470022f7b796222328b96b6eb1-bpfull.jpg[/author_image] [author_info]Anthony DiMoro is an SEO/Social Media & Internet Marketing expert with close to 10 years of experience. During his tenure with We Build Pages, a leading SEO firm, he was rated the Top SEO Link Builder and Top SEO Manager. Anthony now operates Elite Rank Marketing SEO, a company he started in 2009 after he departed from WBP. Anthony is considered a top SEO & Link Builder in the industry and has had the honor of working on SEO projects with companies like OverStock.com, VistaPrint and also Guitar World.[/author_info] [/author]

Exploring SEO: The Value of Local Search Terms

In our last installment of SportsRantz Magazine we looked at the importance of certain factors of SEO, including the practice of Interlinking/Co-Citations and some helpful search commands to help you find more informative results to your searches.

This time, I take you a step further and branch off our original discussion about choosing the proper keywords to target. Especially if you are first starting out, you are going to want to start with some longtail phrases, but phrases that are going to help you increase the power of your brand and give you some nice recognition.

So I explain in detail some local search phrases to incorporate in your blog posts and the importance of interlinking them within every post you make.

As I state in this lesson, Patience is a Virtue. Results do not happen overnight and the SEO practices or internet marketing ninjas (ha) that promise you quick results probably won’t give you long term success and more than likely will get your site knocked out of the search results just as fast as they got you there. Trust me, I’ve seen it happen first hand to clients. It’s not a pretty situation.

To hire Elite Rank Marketing for Local SEO just check us out at EliteRankMaketing.com