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Why I Can't Watch the NBA Like I Used To

Anthony DiMoro



If many of you have followed me in the past most of you know by now who I am. I am a die hard Phoenix Suns fan. Although for the better part of the 2000s the days of being a Suns fan were very sunny, those days are a faded memory. Mostly because of my disinterest in the NBA dwindling.

And no not entirely because my Suns missed a golden opportunity to win not one, but multiple championships. Not because Phoenix is so horribly managed they gave away players like Rajon Rondo, Joe Johnson, Amare Stoudemire, Luol Deng and others for virtually no return. That’s a whole other Rant.

My reasoning for not having any interest this NBA Playoff season actually came from watching the NFL Draft. Yep. The NFL Draft. It came at the moment Roger Goodell stepped to the podium and boos rained down upon him that almost muted his voice. For those boos towards Goodell (in my opinion) aren’t warranted. But one Commissioner they are warranted for is NBA Commissioner David Stern.

Don’t worry Ranterz, I supported my arguments with some key points:

1.) Officiating –
In no sport is officiated more out of whack than the NBA. Players like Lebron James, Dwayne Wade, Kobe Bryant, Shaquille O’Neal, Tim Duncan and others considered Superstars get preferential treatment from the refs. So essentially, the better your stats are the more you get away with?
So basketball is one of the best examples of a team game but the NBA rewards players who selfishly hog the ball and use a clear advantage to benefit.
You certainly do not see Peyton Manning, Tom Brady, Drew Brees and other NFL stars get away with intentional grounding calls, false starts or throwing to ineligible receivers on a regular basis. Not the way Lebron James gets away with charges. Not the way Kobe Bryant gets away with numerous calls. Not the way Shaq got away with bulldozing opposing players into the court for his entire career.
In the NBA, David Stern allows the convicts to run the asylum. Because to him the integrity of the game is easy whored out if we can find a 30 point scorer who can boost ratings. Just allow this scorer to bend the rules to make more highlight reels and CHA CHING.

2.) Most Valuable Player Award
Let me preface this by saying Derrick Rose played one hell of a season. I’m not exactly arguing his MVP award. I am just saying that if you take Rose off the Bulls they are STILL a potential Playoff team. Maybe even a 7 seed. You still have Boozer, Noah, Deng who are All-Stars and a solid bench.
But if you take Dwight Howard off the Magic that team is atrocious.
Year after year we choose Players that have the best stats on the best teams, not the Most Valuable. If you want to keep to that pattern don’t call it the MVP award, call it Offensive Player of the Year.

3.) Coach of the Year
I can make the same argument in regards to the Coach of the Year. It just never makes sense to me. Want more evidence of this? Did you know Phil Jackson (11 NBA Titles) has only ONE Coach of the Year to his credit?!?? Enough said.

4.) Phoenix Suns vs. San Antonio Spurs (Playoffs 2006)
This was one of the most ridiculous outcomes to a Playoff series. David Stern saw his beloved San Antonio Spurs franchise lose a series. He stole the series from Phoenix and gave it to San Antonio. For those of you who aren’t aware of what I am talking about here Google some articles about how that series went.

5.) Seattle Supersonics
David Stern was so greedy he pissed all over the faithful city of Seattle which had a rich history with the SuperSonics, only to move to Oklahoma City and never mention the Sonics franchise again. It’s rare to find Kevin Durant pix with his SuperSonics jersey on. He would have saved that franchise and built one hell of a story. Thanks David Stern

So while I may casually watch my Suns from year to year I have to be honest and say the amount of NBA games I watch each year dwindles more and more.

The league has nobody to blame but itself. David Stern is one of the most egotistical, arrogant, boneheaded Commissioners in sports.

Until he is gone I don’t believe I will restore my faith in the NBA product. It will always be a mix between Professional Basketball and Professional Wrestling. It’s all show and spectacle and you’re convinced the outcome has already been determined.

Until next time Ranterz.

Anthony DiMoro is the creator of Sports Rants and the CEO of Elite Rank Media. Anthony DiMoro is a Contributor for 'Forbes' where he talks Sports, SEO, Social Media and Internet Marketing. Anthony also hosts the 'Forbes SportsMoney Podcast' and is a Contributor to the Huffington Post where he covers sports

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1 Comment

1 Comment

  1. Avatar

    Jeremy Lingo

    May 11, 2011 at 4:06 pm

    Great article and dead on. Especially like your points on the Officiating. The NBA officiating has always been somewhat suspect when it comes to the superstars, but with referees caught shaving points, (see Tim Donaghy scandal) it is hard to watch a game and not wonder if some of the no calls or “allowances” don’t have something more to them. Great article by Ben Jackson here about how officiating in general is somewhat suspect these days. Again, great article….keep up the great writing!

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Knicks’ Owner James Dolan Bans Heckling Fan

Anthony DiMoro



New York Knicks owner James Dolan apparently has some thin skin when it comes to heckling over his horrendous run at the top of the Knicks empire.

According to TMZ, Dolan was heckled by a fan during the closing minutes of Saturday’s loss to the Sacramento Kings in which the fan told a departing Dolan to “sell the team.”

That didn’t sit well with Dolan, who called the mad rude and abruptly banned him from attending anymore Knicks games and followed it up by having the man escorted out of the building by security.

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NBA Announces Partnership with Puma

Anthony DiMoro



The National Basketball Association has officially announced that they have agreed to a multiyear partnership with Puma, who will now be recognized as an official marketing partner of the NBA, according to an official league statement.

“We are thrilled to partner with the NBA to bring PUMA to the next level in our reentry to the basketball market,” Adam Petrick, Global Director of Brand and Marketing at PUMA, said in a statement. “This partnership is a testament to the continued resurgence of PUMA within the basketball industry.”

Per the new agreement, Puma will not be allowed to feature athletes in their respective NBA uniforms and team logos has the brand looks to regain it’s once prominent presence in the NBA.

“PUMA played an important part in the early footwear culture of the NBA,” Dan Rossomondo, NBA Senior Vice President, Media and Business Development, stated.

“As PUMA expands its presence in the basketball market with new player relationships and a new line of basketball sneakers, becoming an official footwear partner of the league was a natural next step to help amplify the brand’s return to the category.”

The NBA has been busy with partnerships as of late. Just last week we reported on their new deal for the NBA G League and Twitch, where Twitch streams will now broadcast NBA G League gameplay, and Twitch streamers will be allowed to participate, via a unique partnership with them.


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NBA G League Back on Twitch

Anthony DiMoro



If you’re looking for more reasons to check out one of the endless amount of Twitch streams, look no further as the NBA G League is bringing real-life, live, professional basketball back to Twitch.

The NBAGLeague’s official channel on Twitch, stated the following about their renewed partnership with the popular streaming platform:

“Thanks to a new partnership, you can now watch and co-stream any NBA G League game that is streamed on Twitch on your very own Twitch channel! So bring your hot takes, play-by-play, stat breakdowns, and fan rants because it’s your chance to put your unique spin on the broadcasts”

The news means even more attention will be put on the Twitch marketplace, and one would assume that there may be interest in the future in leveraging Mixer streams as well, if there isn’t already talk of that occurring.

The focus on co-streaming is particularly interesting as it brings a new level of interaction to NBA G League action, and a way for fans, and other Twitch streamers, to get in on the action like never before via a new co-streaming element.

Per an official press release: “Co-streaming is a feature unique to Twitch which allows a streamer to share another channel’s video feed, but with their own commentary and community. The result is a more personalized social experience. If you’re a streamer and want to give co-streaming a try, you can find a commentary-free broadcast to use on your co-stream”

This could be, potentially, a big tool for Twitch streams featuring NBA G League content to get incredible exposure, and a way for the NBA to market G League action on other Twitch channels, and via other niches, such as IRL streams.

Furthermore, it presents a great opportunity to shine the spotlight on female streamers who have a passion for broadcasting, or sports commentary.

On the surface, it seems like a win win for all involved.

Everything kicked off, officially, on February 8th, but here is the remaining schedule of games.:


Saturday, Feb. 9 — 8:30 PM — Memphis Hustle vs. Texas Legends
Friday, Feb. 22 — 8 PM — Agua Caliente Clippers vs. Wisconsin Herd
Saturday, Feb. 23 — 8:30 PM — Iowa Wolves vs. Texas Legends
Friday, March 1 — 8 PM — Fort Wayne Mad Ants vs. Wisconsin Herd
Saturday, March 2 — 2 PM — Capital City Go-Go vs. Raptors 905
Friday, March 8 — 8:30 PM — Raptors 905 vs. Austin Spurs
Saturday, March 9 — 7 PM — Windy City Bulls vs. Greensboro Swarm
Friday, March 15 — 8:30 PM — Agua Caliente Clippers vs. Texas Legends
Saturday, March 16 — 7 PM — Erie BayHawks vs. Canton Charge
Friday, March 22— 10 PM — Agua Caliente Clippers vs. Santa Cruz Warriors
Saturday, March 23 — 10 PM — Agua Caliente Clippers vs. Santa Cruz Warriors

Viewers can watch the original broadcast at on the NBA G League’s official Twitch channel, or they can choose to watch Twitch Partners and Affiliates who are planning on co-streaming the NBA G League this year.


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