As the new year picks up more steam it is certainly an exciting time at SportsRantz. Since New Year’s Day in 2012 we have actively expanded our overall exposure in online radio with a lineup that is packed with unique perspectives and impressive talent. The addition of new shows over the past several months has continued to strengthen the brand of SportsRantz Radio. Incorporating new talent and introducing our audience to brands via our airwaves has been a staple of the past 12 months. Something we are continuing to build upon in 2013.
I am very excited to announce a brand new show to the SportsRantz Radio lineup, debuting the first Sunday of February. Bianca Jade, a well-known, respected and popular fitness trend expert is bringing her brand, MizzFit, to SportsRantz Radio starting in February. You may know Bianca from her numerous appearances on TV shows like CBS’ “The Couch” (Video 1 and Video 2 ) and from her video with Jillian Michaels:
Here is what Bianca Jade had to say about the new show:
“I created MizzFIT as a destination for women who want to feel strong inside and out. And when I say strong, I don’t just mean physically strong and rock hard. I mean EMPOWERED. I created MizzFIT as a place for women to find great options to kickstart an incredibly fun fitness lifestyle. But we don’t just cover workouts on MizzFIT.com. We cover what’s in style and trending in fitness–from the hottest sportswear to up and coming fitness fashion designers to fitness instructors you have to workout TO amazing equipment that you can use at home to get in shape TO your favorites celebrities and their favorite tips for maintain a great physique. MizzFIT is a fantastic resource for all kinds of women looking to lead a healthy lifestyle
Fans can expect great conversation on a range of fitness topics that matter most to women. We’ll get up close and personal about fitness and health issues that people may be shy about or even sensitive about. We’ll bring it all to light and make sure the end result is that women develop a closer relationship to fitness and feel less intimidated about trying new things related to improving their physical and, of course, mental health.
I’m so thrilled to join the SportsRantz team because it’s a community of commentators who all love ACTION and SPORT. I think sometimes people forget about fitness when it comes to sport and not enough people consider the fashion element that goes along with both fitness and sport. The MizzFIT radio show will introduce listeners to the world of fitness trends and get their opinions on them. I think this show will add diversity to the lineup and hopefully get people talking about health in a non-boring way” – Bianca Jade (MizzFit)
This will bring SportsRantz Radio into the realm of fitness, something I cam very passionate about. Bianca is a very recognizable and respected fitness expert with a track record that speaks for itself. She’s inspirational, fun and will bring a ton of positive energy to our airwaves. Teaming up with her brand will help us collectively create something unique and innovative for the fitness industry and for the online radio airwaves!
Sports fans, Fitness fans, health nuts and everyone in between can tune into the show starting February. Stay tuned for more details on broadcast time.
– Anthony DiMoro
Olympic Cyclist Kelly Catlin Dead at 23
Olympic track cyclist Kelly Catlin, who competed in the 2016 Rio Janeiro Games, was found dead in her California home this past Friday due to an apparent suicide, according to an announcement from her father, according to Reuters.
“There isn’t a minute that goes by that we don’t think of her and think of the wonderful life she could have lived,” her father, Mark Catlin said, according to VeloNews. “There isn’t a second in which we wouldn’t freely give our lives in exchange for hers. The hurt is unbelievable.”
Catlin, 23, took the silver medal in Rio and was part of the teams who took home the gold in 2016, 2017, and 2018 World Championships.
Catlin had reportedly struggled with mental health in the past and her sister, Christine Catlin, said that Catlin was “a really special person – kind, funny, empathetic, and talented at literally everything she did, per the Washington Post. She just felt like she couldn’t say no to everything that was asked of her and this was her only escape.”
Tom Brady And Pats Play Record 8th AFC Championship Game, Seek 6th Superbowl
A season that most organizations would be happy with, was one of challenge for the Patriots. Usually a top tier team, they suffered bad losses to the Jaguars, Titans and Dolphins. However, in Patriot fashion along a weak AFC East, the Patriots finished 11-5, won a 10th straight conference title and secured a first round bye.
Kansas City will host New England in the AFC Championship game in what is a rematch from week six. That game featured an offensive clinic , As reported by CBS Boston, Brady went 24-35 passing for 340 yards and touchdown in that game; Mahomes went 23-36 passing for 352 yards and four touchdowns. The AFC Championship could very well play out the same way.
The Chiefs will be a tough out, They won their first home playoff game in 25 years last week against the Colts and are riding one of the most prolific offenses in history behind quarterback whisperer Andy Reid and phenome Patrick Mahomes who is arguably the NFLs best young QB.
In what is a David and Goliath matchup, Brady seems to imply they are the underdog. As he told CBS’s Tracy Wolfson, “I know everyone thinks we suck and, you know, cant win games,”. Will the dynasty continue? Or will Reid and Mahomes hoist the Lombardi?
I’m leaning towards the game plan of Bill Belichick and veteran experience of Tom Brady in this one. I think a Patriot/Saints matchup is in order. Either way, it will undoubtedly be one for the ages.
Game Time: Sunday January 20th at 6:40ET/5:40CT on CBS.
An Agency Changing the Sponsorship Game for Athletes
The following is an official press release from Eight Seven Media
Sponsorships and endorsements have changed significantly over the past few years. Historically, we know them as mainstream commercials and endorsements by top apparel and shoe brands with professional athletes and celebrities at the forefront. Until recently, the huge rise of influencer marketing has changed brands perspective and they have gravitated towards using social media stars as their advocates. Influencers are compensated with hundreds of thousands of dollars and brands have turned away from the traditional celebrity or professional athlete. Eight Seven Media is looking to turn that model on its head and bring sponsorship dollars back to professional athletes.
Founded by Dylan Scance and Derek Flodmand, Eight Seven Media creates social media content for professional athletes. Working on the talent buying side, they noticed that brands were only picking talent based on either their audience or their content. When they would pitch athletes to certain brands, they knew they were a perfect fit for the brand from a personality and lifestyle perspective, but the athletes had a tough time getting deals from brands. Aside from the lack of resources these agencies provided, the number one reason was their lack of content. Most athletes understand that having a social media presence is crucial in today’s market, but they don’t necessarily understand exactly how to leverage their channels to their maximum potential.
We’ve outlined Eight Seven’s process below:
Step 1: Identification
Along with a data-backed strategy, their team works hand-in-hand with both the athlete and agent to understand what types of brands they are interested in partnering with.
Step 2: Content Creation
Their team then works directly with the athlete to create rich, bespoke lifestyle social media content, specific to the verticals they have identified. They will meet directly with the athlete to bring this content to life.
Step 3: Amplification
As the athlete pushes out bespoke content via their social channels, their team leverages a specialized software called Social Ads to amplify top-performing content to target audience(s) based on the verticals we have identified. This provides the athlete with increased reach and exposure within the right audience segments- thus increasing their potential value to identified brands.
Step 4: Reporting
Via the Social Ads software, their team provides intuitive reporting on content performance, inclusive of demographic and geographic data which highlights the extended audience that has been exposed to the athlete’s content.
Athletes are a perfect fit for brands for many reasons. They have a highly engaged audience that’s not filled with bot accounts (something that’s been plaguing the influencer industry for years). They are inspirational, motivational, and have overcome many challenges and hardships in life that inspire generations of fans. They are the perfect example of a true “influencer”, but they are still getting overlooked for sponsorship deals.
Eight Seven Media also offers their “Athlete Incubator”, a service where they work with newly signed athletes that are being developed by agents and teams and completely rebrand their social channels out of college. These athletes go through a 12-month process with Eight Seven where they advise them on best practices for their social channels, how to create and leverage high-quality content on their own, what brands look for from a social media perspective, and how to engage with their audience. Along with content creation, Eight Seven Media provides its clients with an analysis of how well their athletes social channels are performing.
The content being created is leveraged by agents when they’re pitching an athlete for sponsorships or endorsements. With the huge rise in lifestyle and fashion brands, non-traditional endorsements are something that’s taking the industry by storm. Kyle Kuzma signing with the GOAT app is a perfect example of how optimizing your content to fit the brands you want to work with pays off in the long-term. Brands not only want to partner with athletes that they can trust to produce high-quality content, but they want to ensure that this can be pushed out to their brands owned and operated social channels by repurposing these assets.
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