A few months back you may have heard of our announcement regarding a new feature coming to SportsRants. This feature would provide a clear benefit for Sports Radio and Podcast hosts.
Today, I get to show you a preview of what is literally right around the corner from being officially released. Our new Chat Rooms feature is going to provide podcast and radio hosts the opportunity to interact and broadcast like never before. Forget using outdated chat rooms. Forget using one dimensional chat rooms. It’s time to take it to the next level.
Our new Chat Rooms will allow you to video broadcast your show (if you choose to do so) while your live stream is broadcasting. What this means is while you are broadcasting on Blog Talk Radio, Live 365 or any of the other broadcast sites you can use our chat rooms to add a visual element to your show.
So let’s get into the good stuff!
Welcome Landing Page
The first thing you will notice is our landing page. Once you and your audience has access to SportsRants.com (by registering for a profile) and your request for a show chat room is approved you will be able to login and access our chat room page. You’ll know your there when you see this
Choose Your Destination
Then you will come to a full list of available chat rooms. Each chat room will be 100% branded to a specific show and listed by Show title in our Chat Room’s list you see here. All you and your audience have to do is find the room and hit the Join button. The cool thing about it is members can join a few chat rooms at once and easily move from one to the other easily.
The Chat Room
Once you decide where you want to go, you then enter the chat room. The room has tons of features, which I will get to later in this post. But chatting is simple. You can either do it publicly in the chat room, private message others (great for communicating with your cohosts and guests) post links to articles you may be discussing on air and it all displays crisp and clear.
Another neat aspect is the ability to post YouTube videos live in your chat room. Maybe you want to discuss a play or game and have some highlights you want your audience to check out. Maybe an advertiser wants you to post a video ad. Imagine a high-profile guest coming on and you intro him by posting a video package.
Whatever you want to do with the YouTube post feature we made it possible. By posting the video link it automatically appears as the video in the chat room. Don’t worry about anyone leaving to see it, it’s easily played in the chat room itself.
You can also see a full list of users in the chat room, there are emoticons available to use and there is also a Buzz feature to get the attention of someone in the chat.
If you choose to or not, you can use this room as a Video Chat room. Your audience can do so as well. Imagine having a guest on that your audience can actually see on live stream video.
Control who you watch, control who watches you and most of all this powerful tool is a great way to revolutionize your show, your brand and interaction with your audience. The options are limitless.
Don’t want to use the video chat? You don’t have to. The choice is 100% up to you.
The Chat Room is 100% FREE to use
Signing up to SportsRants is FREE and the chat room is FREE to use! As a member you will have access not only to our chat room but our main Rantivity page which will allow you to share your sports related content to the SportsRants community. Get more listeners, connect with other fans and gain more exposure!
Pass the Test
We will require everyone who is interested in utilizing this feature to undergo a review process. Only SportsRants has the ability to create and close chat rooms. In the spirit of keeping this feature exclusive to Sports Talk, we will review each person that applies for a chat room.
To apply simply email us and let us know you are interested – firstname.lastname@example.org
What Else is There?
A place to easily find your episodes, a link to the chat room and a sleek home for your brand!
We are excited to offer this unique feature to our community and this will be 100% FREE to use. If you aren’t already a member of SportsRants.com, come on over and get the ball rolling by creating a fan profile.
Stay Tunes as we prepare for the official launch!
Olympic Cyclist Kelly Catlin Dead at 23
Olympic track cyclist Kelly Catlin, who competed in the 2016 Rio Janeiro Games, was found dead in her California home this past Friday due to an apparent suicide, according to an announcement from her father, according to Reuters.
“There isn’t a minute that goes by that we don’t think of her and think of the wonderful life she could have lived,” her father, Mark Catlin said, according to VeloNews. “There isn’t a second in which we wouldn’t freely give our lives in exchange for hers. The hurt is unbelievable.”
Catlin, 23, took the silver medal in Rio and was part of the teams who took home the gold in 2016, 2017, and 2018 World Championships.
Catlin had reportedly struggled with mental health in the past and her sister, Christine Catlin, said that Catlin was “a really special person – kind, funny, empathetic, and talented at literally everything she did, per the Washington Post. She just felt like she couldn’t say no to everything that was asked of her and this was her only escape.”
Tom Brady And Pats Play Record 8th AFC Championship Game, Seek 6th Superbowl
A season that most organizations would be happy with, was one of challenge for the Patriots. Usually a top tier team, they suffered bad losses to the Jaguars, Titans and Dolphins. However, in Patriot fashion along a weak AFC East, the Patriots finished 11-5, won a 10th straight conference title and secured a first round bye.
Kansas City will host New England in the AFC Championship game in what is a rematch from week six. That game featured an offensive clinic , As reported by CBS Boston, Brady went 24-35 passing for 340 yards and touchdown in that game; Mahomes went 23-36 passing for 352 yards and four touchdowns. The AFC Championship could very well play out the same way.
The Chiefs will be a tough out, They won their first home playoff game in 25 years last week against the Colts and are riding one of the most prolific offenses in history behind quarterback whisperer Andy Reid and phenome Patrick Mahomes who is arguably the NFLs best young QB.
In what is a David and Goliath matchup, Brady seems to imply they are the underdog. As he told CBS’s Tracy Wolfson, “I know everyone thinks we suck and, you know, cant win games,”. Will the dynasty continue? Or will Reid and Mahomes hoist the Lombardi?
I’m leaning towards the game plan of Bill Belichick and veteran experience of Tom Brady in this one. I think a Patriot/Saints matchup is in order. Either way, it will undoubtedly be one for the ages.
Game Time: Sunday January 20th at 6:40ET/5:40CT on CBS.
An Agency Changing the Sponsorship Game for Athletes
The following is an official press release from Eight Seven Media
Sponsorships and endorsements have changed significantly over the past few years. Historically, we know them as mainstream commercials and endorsements by top apparel and shoe brands with professional athletes and celebrities at the forefront. Until recently, the huge rise of influencer marketing has changed brands perspective and they have gravitated towards using social media stars as their advocates. Influencers are compensated with hundreds of thousands of dollars and brands have turned away from the traditional celebrity or professional athlete. Eight Seven Media is looking to turn that model on its head and bring sponsorship dollars back to professional athletes.
Founded by Dylan Scance and Derek Flodmand, Eight Seven Media creates social media content for professional athletes. Working on the talent buying side, they noticed that brands were only picking talent based on either their audience or their content. When they would pitch athletes to certain brands, they knew they were a perfect fit for the brand from a personality and lifestyle perspective, but the athletes had a tough time getting deals from brands. Aside from the lack of resources these agencies provided, the number one reason was their lack of content. Most athletes understand that having a social media presence is crucial in today’s market, but they don’t necessarily understand exactly how to leverage their channels to their maximum potential.
We’ve outlined Eight Seven’s process below:
Step 1: Identification
Along with a data-backed strategy, their team works hand-in-hand with both the athlete and agent to understand what types of brands they are interested in partnering with.
Step 2: Content Creation
Their team then works directly with the athlete to create rich, bespoke lifestyle social media content, specific to the verticals they have identified. They will meet directly with the athlete to bring this content to life.
Step 3: Amplification
As the athlete pushes out bespoke content via their social channels, their team leverages a specialized software called Social Ads to amplify top-performing content to target audience(s) based on the verticals we have identified. This provides the athlete with increased reach and exposure within the right audience segments- thus increasing their potential value to identified brands.
Step 4: Reporting
Via the Social Ads software, their team provides intuitive reporting on content performance, inclusive of demographic and geographic data which highlights the extended audience that has been exposed to the athlete’s content.
Athletes are a perfect fit for brands for many reasons. They have a highly engaged audience that’s not filled with bot accounts (something that’s been plaguing the influencer industry for years). They are inspirational, motivational, and have overcome many challenges and hardships in life that inspire generations of fans. They are the perfect example of a true “influencer”, but they are still getting overlooked for sponsorship deals.
Eight Seven Media also offers their “Athlete Incubator”, a service where they work with newly signed athletes that are being developed by agents and teams and completely rebrand their social channels out of college. These athletes go through a 12-month process with Eight Seven where they advise them on best practices for their social channels, how to create and leverage high-quality content on their own, what brands look for from a social media perspective, and how to engage with their audience. Along with content creation, Eight Seven Media provides its clients with an analysis of how well their athletes social channels are performing.
The content being created is leveraged by agents when they’re pitching an athlete for sponsorships or endorsements. With the huge rise in lifestyle and fashion brands, non-traditional endorsements are something that’s taking the industry by storm. Kyle Kuzma signing with the GOAT app is a perfect example of how optimizing your content to fit the brands you want to work with pays off in the long-term. Brands not only want to partner with athletes that they can trust to produce high-quality content, but they want to ensure that this can be pushed out to their brands owned and operated social channels by repurposing these assets.
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