Oberto Beef Jerky has been no stranger to associating themselves with professional athletes and personalities.
Oberto also has a creative approach to their marketing campaigns, with a focus on the viral video market as of late.
This week, Oberto launched their latest creative feature which features New England Patriots tight end Rob Gronkowkski.
Oberto has integrated Gronkowski into their overall national marketing/advertising campaign, which focuses on connecting the brand with active lifestyle and the benefits of its high protein products.
Gronkowski has been featured in their broadcast spots and Oberto has also created innovative, digital campaigns centered around him, which are often comedic in nature.
Last year, Oberto launched a digital campaign featuring Gronk and Seattle Seahawks cornerback Richard Sherman aptly titled, “Gronk & Sherm Talk about Stuff While Eating Jerky”.
In the next few months, Oberto will be rolling out even more campaigns featuring just Gronk in more comedic videos as part of their digital marketing and internet marketing campaign(s).
I had a chance to speak with Stephen O’Hare, Director of Marketing at Oberto about their initiatives.
“It starts with our tagline: YOU GET OUT WHAT YOU PUT IN” O’Hare said when I asked what led to their working relationship with Gronk.
“Both Gronk and Sherm’s preparation off the field and the results it nets on the field exemplifies our motto. Additionally, both these guys are great personalities.
They grab your attention in nearly everything they do. This is a requirement for a small family owned company trying to cut through all the noise in today’s media marketplace. And critically Gronk and Sherm get what we are trying to do.
They love the product, they get the message we are trying send and they genuinely appreciate the unique ideas we’ve come up with over the last couple of years.”
From speaking with O’Hare it is clear that Oberto is dedicated to creating more campaigns featuring professional athletes.
“Absolutely, jerky is a great source of protein and a fantastic snack for those who lead an active lifestyle” O’Hare said.
“Since 2013, we have made a commitment to align with world class athletes and their LITTLE VOICE in their stomachs (played by Stephen A. Smith) to bring to life the benefits of an all-natural protein packed snack like Oberto Beef Jerky. The reception from consumers and our success in the market has begotten us some of the “sincerest form of flattery” from our competitors. But that only fuels our creativity and our passion to continue.”
Keeping these ads fresh and creative is key to their longevity and their long-term success. Oberto is focused on keeping their edge in creativity.
Last year, for example, Oberto featured Gronk playing ‘Rock em, Sock em, Robots’ and the brand is constantly challenging themselves to come up with the next great creative idea.
“The credit goes to Court Crandall head of our Ad agency Positivity. He is always conjuring up fun, memorable ideas that (perhaps most importantly) can be executed with the limited time we have with guys like GRONK and Sherm” O’Hare said.
“That said, we don’t have any “old school” games on the horizon. But we do have some fantastic stuff planned. Both Gronk and Sherm will star in a vignette for Father’s Day that helps guide you to the perfect gift for your dad.
In July, we have on tap a hilarious digital series with Gronk that will highlight the delicious taste of our new Oberto Trail Mix with Jerky. And as we head into fall, Gronk will tackle some “difficult” questions from America’s youth.”
You can see the video featuring Gronk below:
Judge Blocks Release of Robert Kraft Spa Video
Apparently that reportedly “damning” video of New England Patriots owner Robert Kraft’s visit to the infamous Orchids of Asia Day Spa, where he allegedly received sexual services, won’t be reaching the public just yet.
The Assistant State Attorney in Palm Beach County has filed new court documents saying that he is obligated to release the footage, involving Kradt and shot inside the Day Spa, to the media as a matter of law.
However, Florida 15th Judicial Circuit Court Joseph Marx has blocked the release of the video for now, according to ABC News.
“I don’t want this released until I’ve ruled,” Marx said in an emergency hearing on a conference call with the two parties and the media late Wednesday afternoon.
Under Florida’s so-called “Sunshine” law, any records made or received by any public agency in the course of its official business are available for inspection, unless specifically exempted by the Florida Legislature, per the report.
Florida state officials said that they would “pixelate or blur depictions of obscene or pornographic images before releasing such records to the public, absent a court order.”
Kraft’s lawyers filed a letter to the judge in court records to apprise him of what they described as “an extraordinary and alarming development involving what appears to be gross prosecutorial misconduct” and accused law enforcement officials of trying to circumvent the judgment of the court.
The plot continues to thicken, but for now, Kraft’s video is locked away from the public.
Florida Prosecutors Offer to Drop Robert Kraft’s Solicitation Charges
Prosecutors in Florida have offered to drop solicitation of prostitution charges against New England Patriots owner Robert Kraft if he agrees to admit that he would have been proven guilty had he gone to trial to fight the charges, according to the Wall Street Journal’s Andrew Beaton.
Kraft, 77, was charged with two misdemeanor counts of first-degree solicitation after he was allegedly caught on camera paying for, and receiving, oral and manual sex at the infamous Orchids of Asia Day Spa in Jupiter, Florida.
One of the incidents allegedly occurred back in January on the morning of the Patriots’ AFC Championship game against the Kansas City Chiefs, which the Patriots won en route to their Super Bowl victory.
According to the report, prosecutors have offered the same deal to the other men charged in the sting. Beaton considered the offer “unusual” (h/t NBC Sports Boston).
Additionally, if Kraft decides to take the deal, the Patriots owner will have to complete an education course about prostitution, complete 100 hours of community service, and undergo screening for sexually transmitted diseases.
According to ESPN, Kraft is one of 200 people that allegedly engaged in sex acts at Florida massage parlors that were targeted in the sting.
Kraft has denied the allegations.
Tom Brady And Pats Play Record 8th AFC Championship Game, Seek 6th Superbowl
It’s Championship Sunday and one of the NFL staples remain atop the league. The New England Patriots are appearing in their record 8th AFC title game in hopes of competing for a sixth title.
A season that most organizations would be happy with, was one of challenge for the Patriots. Usually a top tier team, they suffered bad losses to the Jaguars, Titans and Dolphins. However, in Patriot fashion along a weak AFC East, the Patriots finished 11-5, won a 10th straight conference title and secured a first round bye.
Kansas City will host New England in the AFC Championship game in what is a rematch from week six. That game featured an offensive clinic , As reported by CBS Boston, Brady went 24-35 passing for 340 yards and touchdown in that game; Mahomes went 23-36 passing for 352 yards and four touchdowns. The AFC Championship could very well play out the same way.
The Chiefs will be a tough out, They won their first home playoff game in 25 years last week against the Colts and are riding one of the most prolific offenses in history behind quarterback whisperer Andy Reid and phenome Patrick Mahomes who is arguably the NFLs best young QB.
In what is a David and Goliath matchup, Brady seems to imply they are the underdog. As he told CBS’s Tracy Wolfson, “I know everyone thinks we suck and, you know, cant win games,”. Will the dynasty continue? Or will Reid and Mahomes hoist the Lombardi?
I’m leaning towards the game plan of Bill Belichick and veteran experience of Tom Brady in this one. I think a Patriot/Saints matchup is in order. Either way, it will undoubtedly be one for the ages.
Game Time: Sunday January 20th at 6:40ET/5:40CT on CBS.
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