The Los Angeles Clippers have become the first NBA team to capitalize on the social media power of Instagram, and their ‘Stories’ feature, as they will offer player GIF stickers for Instagram stories.
The Clippers venture into this sector of the social media marketing world is notable, as it will allow fans to express their fandom in a whole new way.
GIFs, emojis, and emotes are growing in popularity across sports, social media, internet marketing, and even gaming, where they are used on Twitch streams and are even a method of Twitch promotion.
JUST IN: @LAClippers become first NBA team to offer player GIF stickers for Instagram stories. pic.twitter.com/whwKGws5lx
— Darren Rovell (@darrenrovell) October 1, 2018