As the streaming industry continues to experience a boom, and as it continues to evolve during the boom, a social networking website is making sure that female streamers have a way to stand out in a genre dominated by men.
Let’s start with the fact that women in streaming hasn’t been a smooth process for the ladies, who have often been met with toxicity, harassment, and “hate”, making the importance of a positive section of a rising social platform more pressing.
Streaming is a lucrative industry, and one with no current ceiling, but a Business Insider report from last August, listing the 9 most popular Twitch streams and how much money they make, was noticeably void of women.
Sure, there are a number of factors involved, but it’s hard to ignore that women have had an uphill climb to the top of the industry. And there are some talented female Twitch streamers trying to buck that trend.
Professional gaming and streaming has been on the rise for years, and is not going anywhere, but the toxic culture has been a topic of conversation during the industry’s rise, and it’s important to address it moving forward, with so much money involved.
There is a level of toxicity, and sometimes danger, that exists for women, especially regarding their relationship status, as The Verge reported on. And another, more disturbing report last year from Kotaku on toxicity.
The mission of the outfit is to allow female streamers to benefit from the marketing employed and exposure that Gamactica garners, but creating an environment where streamers can help one another grow and prosper through mutual support.
Gamactica built this concept, motivated by a few instances of seeing toxicity/hate directly aimed at female streamers, and even their own executive team.
Toxicity will always exist, unfortunately, but with more positive platforms such as Gamactica Women to empower female streamers, it makes their mission a bit harder.
NBA 2K League Announces Livestreaming Partnership with Twitch
Last week, the NBA 2K League officially announced a partnership with Twitch that makes the popular streaming platform the exclusive broadcaster for all league games.
Twitch now will be listed as the official livestreaming partner of the NBA 2K League, as well as one of the league’s founding partners, via the new deal.
Earlier in April, the NBA 2K League broadcasted it’s inaugural draft live on Twitch streams, an indicator that the two sides were working towards a more permanent working relationship.
The multi-year partnership deal includes all 199 potential games in the NBA 2K League season and the format includes weekly head to head matches, 3 regular season tournaments, a playoff bracket, and the finals.
Additionally, Twitch will assist in developing interactive custom overlays for use in the NBA 2K League broadcast, including other fan engagement initiatives and projects.
“This is a groundbreaking partnership for the NBA 2K League” NBA 2K League managing director Brendan Donohue said.
“Twitch shares our innovative spirit and commitment to putting the gaming community first, and is the ideal home to provide our passionate 2K, NBA, and esports fans around the world with the opportunity to catch all the excitement of our inaugural season.”
Twith has been in the business of partnerships such as these, as they reportedly paid $90 million for the exclusive broadcast rights to the Overwatch League back in January of this year.
It also continues their separation from competitors such as Mixer streams, YouTube gaming, Facebook gaming, Caffeine Streams, and DLive streams, which is being aggressive to become more competitive in the streaming industry.
U.S. Soccer Federation Announces Search for First eNational Team
The United States Soccer Federation has announced that the search is underway for it’s first ever eNational Team to compete in the inaugural FIFA eNations Cup set to take place from April 13th to April 14th in London.
The upcoming tournament is looking to become the premier esports competition for FIFA members association and will see six esports teams from all six of FIFA’s regional confederations in action with each side competing for the bulk of a $100,000 prize pool ($75,000).
The first members of the United States national team will be selected via the 2019 eMLS Cup which takes place in PAX East on March 30th. The winner and the runner up will qualify for the team.
“The U.S. Soccer eNational Team will provide a unique platform for the best players in our country to represent the United States in a global competition” United States Soccer Chief Commercial and Strategy Officer Jay Berhalter said.
Argentina, Australia, China PR, Denmark, England, Finland, France, Mexico, Netherlands, New Zealand, Norway, Portugal, South Africa, Spain and Sweden will join the United States in the tournament, and will likely be broadcast on Twitch streams and potentially Mixer streams as well.
Major League Soccer, Twitch Ink One-Year Partnership
Starting in March, MLS will start streaming the second season of their eMLS Cup, their esports league in conjunction with EA Sports’ FIFA franchise.
“FIFA is one of the main generators of the fans that we have” MLS Digital Senior VP Chris Schlosser said, via an official statement. “If you look at it historically – radio built baseball, television built the NFL and NBA, and the internet is building soccer.”
The partnership between Twitch and MLS could also include content outside of the eMLS Cup, featuring highlights or media produced by MLS teams, or clips of MLS games moving forward.
“We are looking to do some esports events – this is something we are taking a hard look at” DC United Chief Executive and Managing General Owner Jason Levin said, via an official statement.
“All of esports is a dramatically growing industry. It’s an opportunity to engage our current fans and connect with some younger sports fans who don’t know as much about DC United. It’s an exciting opportunity for us to grow our fanbase more than anything.”
It’s an exciting time for streaming, particularly on Twitch, as live sports such as the NBA’s G League, and MLS are starting to develop Twitch streams to help tap into the streaming market, diversify their digital content, and get more involved with esports teams and esports organizations.
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