New York Knicks owner James Dolan apparently has some thin skin when it comes to heckling over his horrendous run at the top of the Knicks empire.
That didn’t sit well with Dolan, who called the mad rude and abruptly banned him from attending anymore Knicks games and followed it up by having the man escorted out of the building by security.
NBA Announces Partnership with Puma
The National Basketball Association has officially announced that they have agreed to a multiyear partnership with Puma, who will now be recognized as an official marketing partner of the NBA, according to an official league statement.
“We are thrilled to partner with the NBA to bring PUMA to the next level in our reentry to the basketball market,” Adam Petrick, Global Director of Brand and Marketing at PUMA, said in a statement. “This partnership is a testament to the continued resurgence of PUMA within the basketball industry.”
Per the new agreement, Puma will not be allowed to feature athletes in their respective NBA uniforms and team logos has the brand looks to regain it’s once prominent presence in the NBA.
“PUMA played an important part in the early footwear culture of the NBA,” Dan Rossomondo, NBA Senior Vice President, Media and Business Development, stated.
“As PUMA expands its presence in the basketball market with new player relationships and a new line of basketball sneakers, becoming an official footwear partner of the league was a natural next step to help amplify the brand’s return to the category.”
The NBA has been busy with partnerships as of late. Just last week we reported on their new deal for the NBA G League and Twitch, where Twitch streams will now broadcast NBA G League gameplay, and Twitch streamers will be allowed to participate, via a unique partnership with them.
NBA G League Back on Twitch
The NBAGLeague’s official channel on Twitch, stated the following about their renewed partnership with the popular streaming platform:
“Thanks to a new partnership, you can now watch and co-stream any NBA G League game that is streamed on Twitch on your very own Twitch channel! So bring your hot takes, play-by-play, stat breakdowns, and fan rants because it’s your chance to put your unique spin on the broadcasts”
The news means even more attention will be put on the Twitch marketplace, and one would assume that there may be interest in the future in leveraging Mixer streams as well, if there isn’t already talk of that occurring.
The focus on co-streaming is particularly interesting as it brings a new level of interaction to NBA G League action, and a way for fans, and other Twitch streamers, to get in on the action like never before via a new co-streaming element.
Per an official press release: “Co-streaming is a feature unique to Twitch which allows a streamer to share another channel’s video feed, but with their own commentary and community. The result is a more personalized social experience. If you’re a streamer and want to give co-streaming a try, you can find a commentary-free broadcast to use on your co-stream”
This could be, potentially, a big tool for Twitch streams featuring NBA G League content to get incredible exposure, and a way for the NBA to market G League action on other Twitch channels, and via other niches, such as IRL streams.
Furthermore, it presents a great opportunity to shine the spotlight on female streamers who have a passion for broadcasting, or sports commentary.
On the surface, it seems like a win win for all involved.
Everything kicked off, officially, on February 8th, but here is the remaining schedule of games.:
UPCOMING TWITCH SCHEDULE (ALL TIMES ET)
Saturday, Feb. 9 — 8:30 PM — Memphis Hustle vs. Texas Legends
Friday, Feb. 22 — 8 PM — Agua Caliente Clippers vs. Wisconsin Herd
Saturday, Feb. 23 — 8:30 PM — Iowa Wolves vs. Texas Legends
Friday, March 1 — 8 PM — Fort Wayne Mad Ants vs. Wisconsin Herd
Saturday, March 2 — 2 PM — Capital City Go-Go vs. Raptors 905
Friday, March 8 — 8:30 PM — Raptors 905 vs. Austin Spurs
Saturday, March 9 — 7 PM — Windy City Bulls vs. Greensboro Swarm
Friday, March 15 — 8:30 PM — Agua Caliente Clippers vs. Texas Legends
Saturday, March 16 — 7 PM — Erie BayHawks vs. Canton Charge
Friday, March 22— 10 PM — Agua Caliente Clippers vs. Santa Cruz Warriors
Saturday, March 23 — 10 PM — Agua Caliente Clippers vs. Santa Cruz Warriors
Viewers can watch the original broadcast at on the NBA G League’s official Twitch channel, or they can choose to watch Twitch Partners and Affiliates who are planning on co-streaming the NBA G League this year.
Mavericks Ban Fan Who Heckled Patrick Beverley with Obscenities
The Dallas Mavericks have taken action against a fan who got into a verbal exchange with Los Angeles Clipper veteran guard Patrick Beverley during a game in December, which resulted in Beverley being ejected for throwing a basketball into the stands, at the fan, in retaliation.
The Mavs have banned Dan Knobler, a self-described Dallas Mavericks superfan, who was seated courtside just behind the Mavericks basket during fourth quarter action during Dallas’ December 3rd game against the Clippers.
Following the game, Beverley accused Knobler of shouting “fuck your mother” at him, and while Knobler did admit to heckling the Clippers guard, he did not mention the lewd language.
Beverley stated that he spoke to arena security, along with NBA referees officiating the game, about the behavior and conduct of Knobler, but when they refused to take action to address the fan and defuse the situation, Beverley determined that he had to take action himself.
“I told the referee, I told the security,” Beverley said after the game (h/t ESPN). “I mean, I’ve never gotten ejected out of a game since I’ve been in the NBA. You know, I play hard, I play within the lines, of course. I play within the rules, of course. I’ve never been ejected in my career in the NBA, but I’m a grown man. I have morals. Of course, God is first, family is second for me, and I stand firmly behind that.
“I just, I can accept the ‘Fuck you, Beverley,’ the ‘Fuck you, Pat,’ but out of the lines of my mother, anybody who knows me, man, knows I’m a family-first guy, and there’s some things that are unacceptable” Beverley said to the media following the game.
“After I told the refs, I told security, the Dallas security, told both of them and again, he said it again. So if no one is going to control fans, what are we supposed to do as players?”
Knobler has not attended a Mavericks game since the December 3rd game, and hjas been banned from the arena for the remainder of the season after an investigation by the organization confirmed Beverley’s account of their interaction.
Fans in attendance also complained of Knobler’s behavior and with Dallas getting more national spotlight due to the breakout season of rookie Luca Doncic, it’s good to make the decision to ensure incidents such as these do not occur again, especially as betters who consistently are gambling on sports are starting to take notice of the MAvs’ rise in the Western Conference this season.
Beverley won’t have to encounter the unruly fan again this season, but it shows that even fans can cross the line and more action needs to be taken if a player is complaining about one crossing a line.
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