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Twitch Rolling Out QVC-Like Livestream During Amazon Prime Day



If you’re looking for a new kind of experience on Twitch, than the annual Amazon Prime Day may give you just that with a special kind of Twitch streamers scheduled.

Twitch is looking to do their own version of QVC, the iconic and long-running shopping channel, by running a two-day TV shopping channel livestream called ‘Twitch Sells Out: A Prime Day Special Event’.

The event will run on July 15th and July 16th with two 12-hour broadcasts and will include some of the platform’s Twitch streamers.

“Dozens of your favorite Twitch streamers will be showcasing deals on everything from games and gaming peripherals, to kitchenware and electronics,” Twitch said in a press release (h/t CNET).

“They’ll also dive into previously unseen demos and gameplay of some of the most anticipated releases of the year. And you can buy or preorder it all instantly on stream.”

The full list of streamers will be revealed on July 10th.

While everyone from around the world will be able to watch, you can only to get in on the deals if you are a United State Prime member.

Still, the event, which will also feature deals on games, gaming peripherals, electronics and even kitchenware, along with some odd items too, it will draw people away from their Twitch channels to check out what they have going on.

Amazon has tried making a QVC-style video shopping outlet work a few times in the past, including a fashion-and-beauty focused show called “Style Code Live” that met it’s end in early 2017, with minimal success, but maybe this time, due to the immense success and popularity of Twitch, they can find the formula that not only works, but sticks.

Only time will tell.

If you’re not that interested in the shopping show, don’t worry, Twitch has plans for a number of giveaways, live streaming events, and more to entice you.


Anthony DiMoro is the creator of Sports Rants and the CEO of Elite Rank Media. He is a former Contributor for Forbes and the Huffington Post where he covered sports, social media, and SEO. Anthony formerly hosted the 'Forbes SportsMoney Podcast'.