Oakley, the official on-field partner and licensee of the National Football League, is giving fans another way they can rep their team with a new line of special-edition, team specific, eyewear collection.
Back in August, Oakley and the NFL announced their official four-year partnership, with Oakley becoming an official on-field partner and licensee of the NFL. The partnership – the biggest sports deal in the brand’s history, and starting with the kickoff of the 2019 regular season.
“The Oakley brand started in stadiums and now we will continue our brand journey inside the biggest and most relevant stadiums in North America: football stadiums,” Benjamin Goss, Oakley’s Global Marketing Director said via a release. “We are thrilled to partner with the National Football League and its players to push the boundaries of performance and help them see the game differently through Prizm.”
Oakley’s primary focus for the partnership is to deliver leading lens technology to the game, as well as to consumers around the world. Oakley shields are designed to enhance performance, and we are working with the NFL to improve the safety of NFL players.
“We see Oakley as an ideal partner because we’re united by the same goal: supporting some of the world’s best athletes in their quest for elite performance,” said Renie Anderson, Chief Revenue Officer & EVP, NFL Partnerships. “Our game is faster and precision is more fundamental than ever, and Oakley provides the technologically-advanced gear that players, coaches and personnel need for peak performance.”
Additionally, Oakley’s lifestyle and sport eyewear will provide everyday athletes the chance to experience the same benefits of Prizm – making the world and their respective sport environments look vivid and vibrant and revealing nuances that would normally be missed by the naked eye.
Oakley develops products and technologies designed to meet the performance demands of the world’s best athletes, but also makes those same innovations available for athletes of all levels. Now that Oakley is an official on-field eyewear partner of the NFL, fans will have access to the same eyewear technology that they see on the sidelines of the NFL.
For fans looking to get in on the new products, fans can now represent their favorite team with a special-edition NFL eyewear collection from Oakley, available for all 32 teams in two men’s styles, Holbrook™ and Flak® 2.0 XL, and seven teams in a women’s style, Low Key. The special-edition NFL eyewear collection comes equipped with Prizm, official team logo etched on the lens and team color accents throughout. Fans can also customize select frames with the Oakley Custom Program, building a unique piece of eyewear with their NFL team’s logo and preferred colors.
Check out the video below to see the eyewear in action!