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6 Best Digital Marketing Strategies for Small Businesses

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In the past few years, how businesses market themselves has changed dramatically. In fact, the changes we have seen in the past three years have had more impact than the changes that happened 50 years before that. Most of the small businesses are focused on their digital marketing these days, but digital marketing has a lot of different tools and techniques. Not all the techniques work for everyone, and using the wrong ones can do more harm than good. So in order to make the most out of your digital marketing, you first have to analyze the situation you are in. When it comes to small business, once can opt for several strategies to take their business to the next level. In this article, I have mentioned a few effective and proven strategies that can make your business more successful. Let’s have a look:

 

Social Media Marketing

When it comes to digital marketing, social media is one of the most powerful tools you can find. Especially if you are a B2C business, if you do not have a healthy social media presence, you would not be able to succeed. More than 90% of businesses have admitted that social media is a crucial part of their marketing and has provided them with great exposure. Apart from that, social media attracts a lot of qualified traffic and helps you develop a loyal customer base. It also allows you to create targeted ads that you only want to show to people who meet specific demographic criteria. Facebook, Twitter, LinkedIn, and Instagram are the popular platforms most of the business targets. You can do social media marketing with an in-house team, or you can hire a digital marketing agency as well.

 

Blogger Outreach

If you want your website to gain that higher rank on Google SERP results, then you will have to pay detailed attention to your SEO. But the thing is that the SEO itself has many channels and branches. One of the best ways of strengthening your SEO is to go for Blogger outreach. It allows you to build a brand image by striking a conversation about your business on the right blogs, and it also allows you to gain high-quality backlinks. All you need to do is make sure that whatever blog you are choosing has high-quality traffic and is relevant to your niche. Having backlinks on high domain authority websites improves your domain authority as well. But reaching out to blogs and convincing them to share your business on their blog can be tricky sometimes. You can check www.globexoutreach.com/blogger-outreach-service as they provide tailored blog outreach services for all kinds of businesses.

 

Influencer Marketing

Unlike blogger outreach, the goal of influencer marketing is not to provide you high-quality backlinks. But its goal is to build a strong image of your brand and earn the trust of customers. Influencer marketing is a trend that has been on the rise among businesses, and social media has played a huge role in it. There are thousands of influencers coming from different niches on platforms like Facebook and Instagram. When you endorse your brand through an influencer, it automatically strengthens the trust with customers and potential customers. People trust influencers, and they listen to them, and their trust can be transferred to your business. All you have to do is choose the right influencer and pay them a small amount to review your product or service. You can also offer them free products or services to endorse your brand.

 

Content Marketing

As mentioned earlier, the way businesses market themselves has changed a lot, and it keeps evolving. Content marketing may not have been that important a few years ago, but today whether you are a B2B company or a B2C, it is very vital for you. A lot of businesses post content so they can drive more traffic and can improve their rank by making it SEO friendly. But when you take the content marketing approach, you start producing content keeping your target audience in mind. It is about understanding the sales funnel and providing content according to it. This allows you to provide the visitors with actual useful content that your target audience will enjoy reading. This builds a healthy brand image for your business and establishes trust. If done right, content marketing can increase your ROI significantly.

 

Retargeting

While the majority of the business have already been using Google Ads, not all of them are retargeting their customers. When a user has come across your ad using keywords, Google saves the data for you. It is a famous saying in marketing that the more you see a business, the more likely you are to buy from them. Retargeting allows you to target the same visitors, with display ads. Not only this method is highly effective, but it is also a lot cheaper than running regular Google Ads campaigns. 

 

Viral Marketing

If you want your business to become the talk of the town suddenly, then there is no better way of doing it then making your content go viral. But in order to do that, you have to think out of the box. You need to produce something that will surprise the people in a good way and will encourage them to share it with others. When you are producing that kind of content, your emphasis must be on the story, not the product or the service you are offering. The more unique and creative your content is, the more likely you are to go viral.

Anthony DiMoro is the creator of Sports Rants and the CEO of Elite Rank Media. He is a former Contributor for Forbes and the Huffington Post where he covered sports, social media, and SEO. Anthony formerly hosted the 'Forbes SportsMoney Podcast'.

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