Top-flight French soccer club Olympique de Marseille announced that two friendly matches will be broadcasted on the platform, bringing more sports to Twitch streams and things kicked off on July 19th against Austrian third division side FC Pinzgau.
The second match will be against German fourth-tier outfit SV Heimstetten on July 22nd, which will be available on the platform, as well as the club’s official website.
With the streams, Marseille became the first French soccer outfit to broadcast matches on Twitch, and utilizing Twitch channels for their matches.
“After TikTok, which we joined very early in January 2019, and Snapchat in February 2019, OM plans to connect with a younger and more digitally active audience on social networks” chief marketing and media officer Hervé Philippe said in a statement.
“Football and OM have quickly become highly sought and interactive themes on these platforms. So it makes sense to participate with creativity and interactivity.”
“This is the very first time that Twitch will broadcast a live match for a Ligue 1 club,” said Corentin Dubois, Twitch’s partnership manager for France. “We are very proud to support Olympique de Marseille in its preparations for next season. Football fans were able to follow their favourite stars on Twitch during the confinement and can continue to support their clubs on the platform. ”
The move made waves in the world of streamer news and rightfully so, as Amazon has been making a bigger push in markets such as Music and Sports.
Previously, Amazon officially announced that its coverage of four additional Premier League matches for the 2019-2020 season would air on the popular platform, furthering it’s footprint in the world of sports.
Twitch has rights to North America’s National Women’s Soccer League (NWSL). It also provide coverage of other sports such as Australia’s National Basketball League (NBL), the National Basketball Association’s (NBA) G League development competition as well as Thursday night National Football League (NFL) games.