Twitch is now partnering up with Entercom, who is behind Radio.com, that will see the brand’s big name stations on the popular streaming platform, according to Engadget.
In a big move for sports radio that will see a new form of fan chat interaction introduced to some of the industry’s more popular sports talk shows, via the platform that is diversifying it’s twitch channels content offerings with brands outside of the gaming realm.
WFAN in New York, WEEI in Boston and The Score in Chicago are among the shows who will focus on their respective city’s “hometown heroes,” including the Red Sox, Yankees and Falcons, with dedicated coverage for each team.
“Over the last few years,” Twitch’s Jane Weedon said in a statement, “there has been a growing sports community on Twitch.”
“With the addition of sports radio, on-air talent and fans will be able to interact and discuss […] with one another in real-time,” Weedon stated.
Seeing sports fans and twitch streamers come together could make for some interesting content and streamer news headlines as well.
