Ford Models, the New York based and internationally known modeling agency, has officially announced that is is launching a division of it’s brand dedicated to esports.
Known as Ford Models Esports and Gaming, the brand will represent the talent within the industry while working with leagues and stakeholders with esports promotions and marketing.
“With the creation of this new division at Ford, we are carefully selecting professional gamers, content creators, coaches, influencers and other talent who are dynamic and multi-faceted with strong personal brand potential, in addition to being at the top of their respective fields” Justin M. Jacobson, director of Ford Models’ new esports branch.
“Ford offers an unparalleled brand, network, and approach to development which we will leverage to support the success of our esports and gaming talent, as Ford has with its roster of leading celebrities worldwide for decades. I’m excited to draw upon my experience and expertise to join Ford in building a leading global esports and gaming platform.”
Name such as Cavs Legion NBA 2K League player Timothy “oLarry” Anselimo and esports caster Paul “Rabies” Santoro are on the initial list.
“By reaching new audiences, demographics, talent and client categories, particularly in the coveted gaming and tech segments, we can deliver greater value for our talent and clients and ultimately greater value for Ford Models, reinforcing our position as a leading global talent management platform” Decio Restelli Ribiero, President of Ford Models said.”
With the immensely popular segment of female streamers only improving, and more and more women getting involved in esports, its a sensible move for Ford Models.