Guild Esports will be working with MediaCom Sports and Entertainment who will support to organization in building a “culture of excellence around both its brand and digital presence and to develop a lifestyle cross-over brand suited to the fast-growing esports market.”
The David Beckham co-owned esports organization has entered FIFA and Rocket League and will continue to “scale into various esports disciplines” over the next year, with an eye on Fortnite.
“We are excited to be working with MediaCom to spearhead Guild’s partnerships strategy” Carleton Curtis, Executive Chairman at Guild Esports said in an official statement.
“Their wealth of experience within the tech sector and their understanding of our core channels makes them a perfect fit in supporting the growth and establishment of Guild as one of the leading players within esports.”
“We are delighted to be partnering with Guild at the beginning of their exciting journey” Misha Sher, Global VP of MediaCom Sports and Entertainment said in an official statement .
“The popularity and appeal of esports as a cultural phenomenon continues to grow and Guild are perfectly positioned to capitalize on the momentum. Operating at the intersection of media, technology and culture, we know what’s required to attract commercial partners in a new, digitally led world. We thank Guild for their trust and look forward to helping them build one of the industry’s leading organisations.”
