Immortals Gaming Club has officially announced their partnership with ALL33, who will serve as their official chair partner, and will see the brands conduct research and development sessions, utilizing the players across its brands to provide insight and feedback on gaming chairs, with a mission to “build the world’s best and ergonomically optimal gaming chair”.
“IGC is proud to partner and collaborate with ALL33, a company with a best-in-class track record for product design and customer service” Jon Tuck, CCO of Immortals Gaming Club said in an official press release.
“The health of our players across our portfolio of teams is a top priority both for how it impacts them personally and how it can aid in their ability to perform in competition. We look forward to working collaboratively with ALL33 to apply their technological and design capability to create a similarly best-in-class product in this high-growth industry.”
“ALL33 is excited to enter the world of esports and partner with IGC and provide its athletes with a competitive advantage in their posture while they play” Bing Howenstein, CEO of ALL33 added. We believe combining the mutual talents of our designers with IGC’s teams over the coming months will absolutely result in the development of the world’s healthiest esports gaming chair. We are eager to focus on ‘supporting’ the Immortals in particular and the esports community in general.”
There is no denying the popularity of live esports streams and the boom of the esports industry, as evidenced by the coverage esports journalists have been dedicating recently.
Expect to see ALL33 eature unique branding for each of Immortals Gaming Club’s properties, which will hit the marketplace in the first quarter of 2021.
