League of Legends Championship Series (LCS) has officially partnered with sports-restaurant chain Buffalo Wild Wings, according to an announcement from Riot Games.
Per the deal, Buffalo Wild Wings will live-stream the LCS esports events, bringing a new, and one of-a-kind content distribution to the scene.
“As esports viewership and participation continues to grow, aligning with the most watched esport in North America is an important step toward giving our guests the best gameday experience possible – across all sports” Brandon Gill, Director of Experience and Gaming at Buffalo Wild Wings said in an official statement.
“Whether joining us on location or enjoying wings at home, League of Legends and LCS fans now have a go-to sports bar for match day.”
“We are always looking to extend our sport, competitive events and athletes in unique ways and to new audiences” Matthew Archambault, Head of NA Partnerships & Business Development at Riot Games added.
Buffalo Wild Wings continues to bring fans closer to the excitement and atmosphere of live sports. And, we’re eager to deliver the first sports bar partnership in esports to our fans, especially as things really start to heat up within the LCS.”