Esports organization Team Liquid has officially announced a partnership deal with social media analytics firm Zoomph which will measure impact and provide insight regarding Team Liquid’s audience.
Team Liquid will use data collected from Zoomph to “create more engaging and meaningful partner campaigns.”
“Social media is integral to our industry, and we’ve been searching for ways to expand our level of insight into this critical area” Victor Goossens, Co-CEO of Team Liquid said in an official statement. “As data reporting continues to evolve, Team Liquid needed a partner with powerful capabilities, who’s fluent in esports, innovates quickly alongside us, and adapts to find new sources. Zoomph checks all those boxes and more. With their insights, we’ll be able to maximise the value of our partners’ campaigns, and create more of what our fans want to see.”
“Team Liquid is supported by a passionate and highly engaged community across a range of competitive games, apparel, and digital content” Nick Cronin, Chief Digital Officer of Zoomph added. “Our partnership with Team Liquid has helped us elevate all aspects of our platform and flex our capabilities more than ever. Together we continue to innovate and showcase the value of Team Liquid’s unparalleled fan base.”
