G2 Esports has officially announced their new partnership deal with pizza-chain Dominoes Pizza Deutschland, which sees the two working together as they did back in 2019.
The deal comes ahead of the 2020 League of Legends World Championship, and now names Dominoes the official quick service restaurant partner of G2 Esports in Germany.
The two brand will work with one another to create original content designed to showcase how the pizza brand will bring esports fans together around their love for pizza, while also providing online streams, giveaways and community events.
Via Dominoe’s technology partner, Uberall, they will host at-home experiences.
“We are super excited to add Domino’s to our roster of partners” Lindsey Eckhouse, Commercial Director at G2 Esports said in an official press release. “Domino’s have long been fuelling our League of Legends team with fresh hot pizza as they compete, so we are delighted to take our relationship to the next level and propel our team through back-to-back Worlds runs. Our League of Legends team love a victory pizza after a game so it’s perfect fit for us.”
“We look forward to working with our friends of Domino’s to deliver a range of unique content and experiences to the G2 fanbase and the wider esports community.”
“We are very pleased to continue our cooperation with G2, with which we can optimally reach our target group in the esports field” Matthias Maier, Head of Marketing Domino’s Germany stated. “Above all, we are happy to accompany the G2 League of Legends team once again on their journey through the Worlds and to provide them with fresh, hot pizza. Pizza and esports, a simply perfect combination.”