ReKTGlobal, the parent company of such esports teams as the London Royal Ravens as well as the parent company of Rogue, has officially named Brad Sive as it’s new Chief Revenue Officer.
Sive will be responsible for leading strategic planning, digital marketing, sales, media buying, branding and partnerships, and will also be tasked with developing a sales team, identify new partners and help boost revenue streams for the company.
Sive has a long career in both sports and the esports landscapes, including a decade long tenure at ESPN.
“We are thrilled to welcome Brad Sive as our Chief Revenue Officer. For the first time in ReKTGlobal’s four-year history, we have taken the most critical step in creating a dedicated sales force for the entirety of the company” Dave Bialek, CEO of ReKTGlobal said in an official statement. “Over the past few years, we have built up an outstanding portfolio of assets which has raised our profile and benefitted our shareholders.
Sive also commented with the following:
“The next stage will be devoted to monetising those assets, increasing our revenues and continuing our march toward our definite, industry-leading position and to become a billion-dollar business.”
“ReKTGlobal’s mission of being a complete esports ecosystem is something that is long overdue in the industry. No one else brings all the elements of the gaming experience together quite like ReKTGlobal. We have an amazing opportunity to elevate fan engagement and the experience for fans, teams and the average gamer.
“Our goal is to close the gap and bring on partners across the entertainment, music and gaming industry that will not only grow Team Rogue and the London Royal Ravens globally but our brand as a whole.”