DAMWON Gaming, who are the world champions in League of Legends, have officially rebranded as DWG KIA as part of their partnership with Kia Motors, according to ESPN Esports’ Ashley Kang.
The name change will go into effect in 2021, and will come with the introduction of a new team logo, and new uniform for the forthcoming LCK season.
“After a long consideration process, we are glad [DWG] has come to a sponsorship agreement” a DAMWON spokesperson said, per Kang. “The fact our new sponsorship partner already has a track record of reaching out to international fans through esports sponsorship should fill the DWG KIA fans with excitement.”
“We will contribute to the revitalisation of e-sports globally and actively communicate with fans through the naming sponsorship with DAMWON Gaming,” Hyugho Kwon, Head of Korea Business Division at Kia Motors said. “In particular, we are aiming to promote the young and dynamic Kia brand to e-sports fans around the world through this new partnership.”