The Philadelphia Eagles has officially signed a multi-year agreement with gambling outlet Esports Entertainment Group (EEG) that will see the firm serve as the official esports provider for the NFL franchise.
As part of the deal, the Eagles are becoming an official shareholder of Esports Entertainment Group (EEG).
EEG will operate bi-annual Madden NFL esports tournaments for the Eagles utilizing the Esports Gaming League (EGL) platform, and will also work with Eagles players in creating custom videos that will be utilized to promote the tournaments across a variety of digital channels.
“We are thrilled to partner with the Philadelphia Eagles as they introduce their fans to the world of competitive esports gaming” Grant Johnson, CEO of Esports Entertainment Group said, in an official press release.
“The Eagles join a growing list of high-profile organisations that have chosen Esports Entertainment Group as their esports tournament provider, affording us an incredible opportunity to expand our brand reach within multiple large, dedicated fan bases and setting the stage for significant growth ahead. We intend to build on this momentum.”
“This innovative partnership with Esports Entertainment Group presents a wonderful opportunity for us to expand our reach in a growing market and create new experiences for Eagles fans,” Catherine Carlson, Senior Vice President, Revenue and Strategy, Philadelphia Eagles added.
“Esports Entertainment Group has always been a progressive leader in the esports space and has been ahead of the curve in terms of how its interactive platform brings together gaming enthusiasts from all around the world.
“We look forward to debuting a number of exciting projects through this partnership, including the launch of the highly anticipated Madden tournament series on the Esports Gaming League platform.”