One of the most popular esports organizations and esports teams in the industry is making more big time moves.
100 Thieves has officially announced a new partnership with Lexus, and as part of that new deal the 100 Thieves Content House will be renamed the Lexus Content House. Additionally, Lexus is now the officially luxury automotive partner of 100 Thieves.
Both 100 Thieves and Lexus will be collaborating on content developed by 100 Thieves content creators Rachell ‘Valkyrae’ Hofstetter and Leslie ‘Fuslie’ Fu, who have both been named official Lexus ambassadors.
“Lexus sees an authentic connection between vehicles, culture and premium lifestyle” Vinay Shahani, Vice President of Marketing at Lexus said in an official press release. “We are thrilled to have found a like-minded partner in 100 Thieves.
“Through our collaboration, our goal will be to surprise and delight the 100 Thieves community with innovative content and elevated experiences developed uniquely for them.”
“We are so excited to partner with such a legendary and premium brand such as Lexus. Both of our brands focus on quality and innovation within each of our industries” Matthew ‘Nadeshot’ Haag, Founder and CEO of 100 Thieves added. “We’re so excited to show our fans our new set of wheels and all the amazing content to come out of the content house.”
