The Indianapolis Colts and Esports Entertainment Group have officially entered a multi-year partnership that see EEG operate co-branded esports tournaments annually for the NFL side via its Esports Gaming League platform.
Additionally, EEG will leverage player imagery within the Indianapolis Colts’ local market, whilst also working with the franchise in an effort to promote the tournaments through digital marketing.
“We continue to build on our momentum in the professional sports community and are excited to add the Colts as our latest top tier partner. Esports provides a relatively new avenue for teams to strengthen connections with their fans, and the Colts recognize how our robust tournament platform can help them achieve their fan engagement goals” Grant Johnson, CEO of Esports Entertainment Group said in an official statement.
“The popularity of esports has soared since the start of the pandemic, and we are excited to work with Esports Entertainment Group to operate exciting, action-packed tournaments that we believe will be very popular with Colts fans and a fun way to compete in an entertaining and social environment with gamers throughout our fan base” Indianapolis Colts’s Chief Sales & Marketing Officer, Roger VanDerSnick said.
