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State Farm, Coca-Cola Re-Assessing Overwatch League Sponsorships

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Activision Blizzard

State Farm and Coca-Cola are both re-evaluating their current partnerships with Activision Blizzard’s Overwatch League following the harassment and discrimination allegations against female employees at Activision Blizzard, according to the Washington Post.

State Farm said it was “re-evaluating our limited marketing relationship with the Overwatch League”. State Farm also requested that no advertisements run during Overwatch matches this weekend.

“We are working with our partners at Blizzard as we take a step back for a moment to revisit future plans and programs” Coca-Cola added.

T-Mobile, who were a sponsor of the Overwatch and Call of Duty leagues, withdrew from official broadcasts last week.

Anthony DiMoro is the creator of Sports Rants and the CEO of Elite Rank Media. He is a former Contributor for Forbes and the Huffington Post where he covered sports, social media, and SEO. Anthony formerly hosted the 'Forbes SportsMoney Podcast'.

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