Riot Games, one of the most recognizable gaming companies in the world, has officially announced a five-year deal with Santander bank which will be tied to the officially League of Legends esports circuit in Brazil.
Santander’s brand will be featured in the Brazilian League of Legends Championship (CBLOL) and in its Academy division with Brazilian broadcasts of Mid-Season Invitational and League of Legends World Championship also involved in the branding.
Santander has partnered with a variety of esports teams, events and organizations in a very intuitive strategy to market within the esports space. Given the large investments the esports industry has seen, and how VC investor search engine are connecting more investors with the esports market, it will be interesting to see how this market plays out in the coming years.
