The NBAGLeague’s official channel on Twitch, stated the following about their renewed partnership with the popular streaming platform:
“Thanks to a new partnership, you can now watch and co-stream any NBA G League game that is streamed on Twitch on your very own Twitch channel! So bring your hot takes, play-by-play, stat breakdowns, and fan rants because it’s your chance to put your unique spin on the broadcasts”
The news means even more attention will be put on the Twitch marketplace, and one would assume that there may be interest in the future in leveraging, if there isn’t already talk of that occurring.
The focus on co-streaming is particularly interesting as it brings a new level of interaction to NBA G League action, and a way for fans, and other Twitch streams, to get in on the action like never before via a new co-streaming element.
Per an official press release: “Co-streaming is a feature unique to Twitch which allows a streamer to share another channel’s video feed, but with their own commentary and community. The result is a more personalized social experience. If you’re a streamer and want to give co-streaming a try, you can find a commentary-free broadcast to use on your co-stream”
This could be, potentially, a big tool for Twitch streams featuring NBA G League content to get incredible exposure, and a way for the NBA to market G League action on other Twitch channels, and via other niches, such as IRL streams.
Furthermore, it presents a great opportunity to shine the spotlight on female streamers who have a passion for broadcasting, or sports commentary.
On the surface, it seems like a win win for all involved.
Everything kicked off, officially, on February 8th, but here is the remaining schedule of games.:
UPCOMING TWITCH SCHEDULE (ALL TIMES ET)
Saturday, Feb. 9 — 8:30 PM — Memphis Hustle vs. Texas Legends
Friday, Feb. 22 — 8 PM — Agua Caliente Clippers vs. Wisconsin Herd
Saturday, Feb. 23 — 8:30 PM — Iowa Wolves vs. Texas Legends
Friday, March 1 — 8 PM — Fort Wayne Mad Ants vs. Wisconsin Herd
Saturday, March 2 — 2 PM — Capital City Go-Go vs. Raptors 905
Friday, March 8 — 8:30 PM — Raptors 905 vs. Austin Spurs
Saturday, March 9 — 7 PM — Windy City Bulls vs. Greensboro Swarm
Friday, March 15 — 8:30 PM — Agua Caliente Clippers vs. Texas Legends
Saturday, March 16 — 7 PM — Erie BayHawks vs. Canton Charge
Friday, March 22— 10 PM — Agua Caliente Clippers vs. Santa Cruz Warriors
Saturday, March 23 — 10 PM — Agua Caliente Clippers vs. Santa Cruz Warriors
Viewers can watch the original broadcast at on the NBA G League’s official Twitch channel, or they can choose to watch Twitch Partners and Affiliates who are planning on co-streaming the NBA G League this year.