Sherman has officially become a shareholder for esports organization Luminosity Gaming, and will attend live activations for the organisation and Luminosity Gaming’s parent company, Enthusiast Gaming.
“We are excited to announce this strategic relationship and welcome Richard into the Enthusiast family” Steve Maida, President of Luminosity Gaming said, in a press release.
“As a globally recognized athlete, and an avid gamer who was featured on the cover of Madden NFL 15, Richard is a perfect fit for us. With over 50 gaming influencers and esports professional athletes, we are looking forward to adding a Super Bowl champion to our roster.”
Sherman will attempt to drive up interest in epsorts among NFL players as he will be challenging other NFL players to play with the Seattle Call of Duty franchise, in matches that will be streamed across Luminosity Gaming’s network.
“Luminosity is one of the most successful esports brands in the world, and I’m excited to be a part of it” Sherman said, via a release.
“As a brand ambassador and team captain of Luminosity, I plan to bring my competitive spirit and love of the game to the esports organization. I am especially eager to challenge some of my NFL rivals and teammates to join me for online matches, streamed on the Luminosity network for all our fans to view and enjoy.”