Governor Gavin Newsom has signed into law the Fair Pay to Play Act, which says colleges in California cannot punish their athletes for collecting endorsement money, starting in 2023, a monumental decision that defies the NCAA, according to ESPN’s Dan Murphy.
Despite push back from the NCAA, California stood firm and their decision will likely lead to other states making the same call.
“Every single student in the university can market their name, image and likeness; they can go and get a YouTube channel, and they can monetize that,” Newsom said, during an interview with The New York Times. “The only group that can’t are athletes. Why is that?”
Newsom added that the measure was “a big move to expose the farce and to challenge a system that is outsized in its capacity to push back.”
The news was celebrated on Twitter:
Colleges reap billions from student athletes but block them from earning a single dollar. That’s a bankrupt model.
I just signed the Fair Play to Pay Act with @KingJames — making CA the first state to allow student athletes to profit off their name, image, and likeness. pic.twitter.com/aWE9OL9r1v
— Gavin Newsom (@GavinNewsom) September 30, 2019
I’m so incredibly proud to share this moment with all of you. @gavinnewsom came to The Shop to do something that will change the lives for countless athletes who deserve it! @uninterrupted hosted the formal signing for SB 206 allowing college athletes to responsibly get paid. pic.twitter.com/NZQGg6PY9d
— LeBron James (@KingJames) September 30, 2019
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