Esports organization BLAST has officially partnered up with Amazon and their popular streaming platform Twitch which will help provide fans a better viewing experience for the upcoming BLAST Titans Apex Legends event.
BLAST is aiming to leverage some of the top twitch channels and popular twitch streamers to drive visibility and viewership and make Twitch news and content creator news headlines in the process.
“BLAST Titans is our first venture into the fast-growing game of Apex Legends and we’re thrilled to have two premium brands on board in Twitch and Amazon, this collaboration will help elevate the viewer experience for fans by integrating and capitalizing on their leading channels” Leo Matlock, VP of Commercial at BLAST said in an official statement.
More and more brands are utilizing partnerships and even content creator SEO, and in some regards influencer marketing, to help build brand presence
