Esports company ReKTGlobal has officially announced a new partnership deal with date marketing brand Pico Get Personal that will see the two brands collaborate to provide partners of ReKTGlobal with first party data regarding viewers of live streams.
“It’s been an exciting time partnering with ReKTGlobal as the esports industry begins to shift its views on digital engagement and what can be done with it apart from likes, comments, and shares” Yaron Talpaz, Vice President of Strategic Partnerships at Pico Get Personal said in an official statement.
“Having innovative partners makes the rush of first-party data that much more rewarding.”
The date will serve as powerful insight for esports teams like ReKTGlobal who seek a better understanding of their viewers with deeper analytics offerings.
