Mavs’ CEO Cynthia Marshall Discusses Future for Cheerleaders

Jerome Miron-USA TODAY Sports

Dallas Mavericks new CEO Cynthia Marshall is addressing a new shift in the company culture in regards the the team’s cheerleaders after a scandal rocked the organization.

Accusations of negligence and harassment involving its former CEO, Terdema Ussery, did considerable damage to the Mavericks organization and Marshall is implementing steps to rebuild their identity.

“We want the focus to be on the dancers as artists and to highlight their skills, not be eye candy or sexualized,” Marshall said, according to Dallas News’ Sharon Grigsby.

“Everyone should feel comfortable — both the performers and everyone in the arena,” Marshall said. “If someone brings a 10-year-old to the game, I don’t want them having to cover the kid’s eyes during performances.”

“We love our dancers,” Marshall added. “But we are re-evaluating every aspect of this organization to make sure they are living up to the values we are instilling in the entire Mavericks operation.”