The channel will be home to regular and exclusive, bespoke live content, and starting in January it will broadcast live watchalong shows will be available for all domestic home and away games along with tutorials and tips from Tottenham Hotspur’s Global Football Development coaches and collaborations with Club partners.
“We have been looking forward to working with Twitch and exploring creative and innovative ways to engage with our global fanbase” Tottenham Hotspur Head of Business Development, Aidan Mullally said, in the official announcement.
“We recognize the potential that exists with this platform, particularly amongst a younger audience, and believe it also presents us with a great opportunity to reach out and help grow the Club even further.”
“On Twitch, over two million people come together live at any given second to create their own entertainment around their shared passions” Farhan Ahmed, Director of Strategic Partnerships, Twitch added. “There isn’t a greater shared passion in sports than football and we’re excited to be teaming up with Spurs as they make the most of all that Twitch has to offer and bring a fully immersive fan experience to a global audience.”
With the immense popularity of twitch channels growing by leaps and bounds in 2020, it is smart for teams from around the world to bring their content to the platform for 2021 and beyond.