As part of the new deal, SteelSeries will provide its new ‘Prime’ products to Ekeler’s esports team, Gridiron Gaming Group, which Ekeler co-founded back in 2020. Ekeler is also expected to play a ‘strategic role’ in promoting the new range of peripherals including a presence in marketing and publicity campaigns in the future.
“It’s no secret my passion for gaming and esports runs deep, so I am honored to become the first pro sports athlete to serve as an ambassador and join the SteelSeries family” Ekeler said, according to an official press release.
“SteelSeries is celebrating their 20th anniversary as the original esports brand and they continue to lead the way by pushing boundaries and challenging the status quo, so I jumped at the opportunity to align and collaborate with them as I continue to build my brand across sports and culture.”
“Austin’s authentic passion for gaming and commitment to elite performance – on and off the field – were driving forces to welcome him to the family and become our first NFL ambassador” Tony Trubridge, Global Esports Director at SteelSeries added.
“There’s a natural synergy here, as we create the best products for the best athletes, whether on PC, PlayStation, Xbox, Switch, or on the field. Gaming and esports have exploded into a cultural movement across sports, entertainment, music, art, and apparel and it’s going to be incredible to see Austin become a powerful voice for SteelSeries.”