OverActive Media’s Call of Duty League franchise Toronto Ultra has officially announced a partnership with Bud Light, who will now serve as the official beer partner of the popular esports team moving forward.
The partnership will see the two brands focus on the production of custom content, which includes a player-focused social media campaign and collaborative efforts between fans and the team’s players as well.
“Continuing to expand into the world of esports in Canada is an exciting move for us, and we’re thrilled to leverage the Bud Light brand to help raise awareness for the Toronto ULTRA players and gaming culture overall” Mike D’Agostini, Senior Marketing Director at Bud Light Canada said in a statement.
“The team shares Bud Light’s fun and social spirit, and we’re eager to produce collaborative content this summer that fans across all our brands can enjoy.”
“As we have seen recently, Toronto Ultra have given our fans so much to cheer about and having a massive brand like Bud Light to celebrate the big moments in Stage 5 and throughout CDL playoffs will be a game-changer for us as we continue to reach new and diverse audiences” Tyler Keenan, VP of Global Partnerships at OverActive Media added.