Twitch Rivals, which is the official tournament series of the Amazon-streaming platform Twitch, has officially announced a partnership with the cryptocurrency exchange website Crypto.com which will see the brand referred to as the official global cryptocurrency platform partner of the series.
As part of the multi-year partnership, there will be activations at upcoming Twitch events, and Crypto.com’s logo will be present in branded segments during broadcasts, which will appear in 250 broadcasts annually.
“Twitch Rivals has built a loyal and global community of next-gen fans” Lou Garate, Head of Global Sponsorship Sales at Twitch said during an official announcement. “Through our partnership with Crypto.com, we are looking forward to continuing to create new and exciting moments to drive engagement for our passionate and tech-savvy viewers.”
“We’re extremely excited to add Twitch Rivals, the home of esports, to our growing portfolio of the world’s best brands in sports” Kris Marszalek, Co-founder and CEO of Crypto.com. “With well-over 1bn gamers worldwide, fans of gaming and esports are digital natives, for whom cryptocurrency is inevitable.”
The deal shows just how much the blockchain/crypto industry has intertwined itself in the world of esports and live-streaming, with deals with prominent esports teams as well as this new partnership with Twitch Rivals, it’s easy to assume that it will somehow make it’s way to Twitch streams in some form or fashion in the future.