The Pittsburgh Knights have officially announced a partnership with lighter brand Zippo, who will now see their branding prominently featured on Knights’ jerseys and will work with their esports players on collaborations.
“The partnership between the two companies is rooted in the shared belief of integrity, innovation, grit, and tradition” William Kolasa, senior director of digital at Zippo said in a statement. “The Pittsburgh Knights feature some of the most talented competitors in the world, and we’re thrilled to team up with the franchise and equip their awesome players with the best industry-leading gaming gear Zippo has to offer.”
“This partnership with Zippo perfectly captures the Knights strong commitment to the esports community and who better to lean on than a brand that offers best-in-class products that are congruous with gaming” James O’Connor, president of the Pittsburgh Knights added. “Teaming up with this historic brand will not only allow our team to play confidently but also give our gamers a reliable edge during competition.”