As the streaming industry continues to experience a boom, and as it continues to evolve during the boom, a social networking website is making sure that female streamers have a way to stand out in a genre dominated by men.
Let’s start with the fact that women in streaming hasn’t been a smooth process for the ladies, who have often been met with toxicity, harassment, and “hate”, making the importance of a positive section of a rising social platform more pressing.
Streaming is a lucrative industry, and one with no current ceiling, but a Business Insider report from last August, listing the 9 most popular Twitch streams and how much money they make, was noticeably void of women.
Sure, there are a number of factors involved, but it’s hard to ignore that women have had an uphill climb to the top of the industry. And there are some talented female Twitch streamers trying to buck that trend.
Professional gaming and streaming has been on the rise for years, and is not going anywhere, but the toxic culture has been a topic of conversation during the industry’s rise, and it’s important to address it moving forward, with so much money involved.
There is a level of toxicity, and sometimes danger, that exists for women, especially regarding their relationship status, as The Verge reported on. And another, more disturbing report last year from Kotaku on toxicity.
The mission of the outfit is to allow female streamers to benefit from the marketing employed and exposure that Gamactica garners, but creating an environment where streamers can help one another grow and prosper through mutual support.
Gamactica built this concept, motivated by a few instances of seeing toxicity/hate directly aimed at female streamers, and even their own executive team.
Toxicity will always exist, unfortunately, but with more positive platforms such as Gamactica Women to empower female streamers, it makes their mission a bit harder.