Esports organization 100 Thieves has officially announced their multi-year partnership with AT&T who will become their official 5G and fibre innovations sponsor.
AT&T has also been confirmed as a presenting sponsor for 100 Thieves ‘ VALORANT roster, and the two brand will collaborate on a variety of content to spotlight the 5G and AT&T fibre features and capabilities.
“AT&T has been elevating the culture of gaming and esports with some really unique and inclusive programs, which is a perfect match for 100 Thieves” Matthew “Nadeshot” Haag, Founder and CEO of 100 Thieves said in an official press release.
“We can’t wait to do amazing things together. We know our VALORANT team is the best team in North America, thanks to our First Strike championships win. Being able to work with AT&T and utilise their products and services will only elevate the team’s play going forward.”
“100 Thieves continues to push the envelope in the gaming industry with an unmatched blend of esports and gaming tastemakers” Shiz Suzuki, Assistant Vice President at AT&T’s Sponsorships and Experimental Marketing division added.
“Their approach to content and elevating and supporting women in gaming is something we share as a brand. We can’t wait to power their efforts as a network while also creating cultural moments together, putting the fans at the center of everything we do.”